Want to be seen here?
Connect your company to the marketplace for free.
Explore our list of leading brands offering print advertising. Search, compare, and choose the best solution for your company
Fill in the form and get matched for free
News · The Cape May County Herald is the flagship of the Herald family of community weekly newspapers and publications.Its offices are in Rio Grand...
News · The Hudson Reporter newspapers and lifestyle magazines are published by Newspaper Media Group (NMG).These award-winning publications cover l...
News · The Hunterdon County Democrat is a weekly newspaper that serves Hunterdon County, New Jersey. Currently owned by Penn Jersey Advance, Inc., ...
News · We are a startup independent local printed weekly newspaper whose mission is to “Spark dialogue, objectively inform, and build community in ...
News · North Jersey Media Group is a newspaper publishing company headquartered in Woodland Park, New Jersey and owned by the Gannett Company, Inc....
News · TAPinto.net is a network of more than 90 franchised online local news and digital marketing platforms in New Jersey, New York, Pennsylvania,...
News · Town Topics is a free weekly newspaper distributed to households of the New Jersey municipalities of Princeton and parts of Hopewell Borough...
News · The Daily Princetonian is dedicated to serving Princetonians past, present, and future through transparent, accurate, and empathetic reporti...
News · Yated Neeman was founded in 1987 as an independent Orthodox Jewish weekly newspaper. Ever since, people have been turning to the Yated for r...
Shopping · The Mall at Short Hills located just 19 miles West of Manhattan is New Jersey’s premier fashion and luxury destination and home to over 150 ...
News · The Trentonian is a daily newspaper serving Trenton, New Jersey, USA, and the surrounding Mercer County community. The paper in 2020 has a d...
Advertising · The Record-Argus is Greenville and Northern Mercer County's leading source for local news and sports information.Publishes daily except Sund...
News · The Butler Eagle is a daily newspaper published in Butler, Pennsylvania, United States. It serves the Pittsburgh metropolitan county of Butl...
News · The Centre Daily Times is a daily newspaper located in State College, Pennsylvania in the United States. It is the hometown newspaper for St...
News · The Citizens' Voice is Luzerne County's best-selling and most-read newspaper, offering print and digital news coverage of the Wyoming Valley...
News · The Intelligencer is a daily morning broadsheet newspaper published in Doylestown, Pennsylvania. The newspaper serves central and northern B...
News · The Pocono Record is a daily newspaper published in print and online in Stroudsburg, Pennsylvania, United States.The main newspaper Web site...
News · The Standard Journal is a newspaper and media company based in Rexburg, Idaho. According to the American Newspapers Representatives, the Sta...
News · The Williamsport Sun-Gazette is a morning newspaper published seven days a week in Williamsport, Pennsylvania, in Lycoming County. Its earli...
News · The Altoona Mirror is a 147-year-old communication, marketing, and manufacturing company, primarily serving Blair and surrounding communitie...
Below we list some types of print advertising that are popular today:
Newspaper Ads: These can vary in size, from small quarter-page ads to full pages or even two-page spreads. They can be placed locally in daily or weekly newspapers and even nationally in major publications.
Magazine Ads: Like newspaper ads, these can vary in size and design. Magazines often target audiences with specific interests, providing advertisers a chance to target their marketing towards a niche group.
Flyers and Brochures: Typically single or double-sided, these promote a specific product, service, or event. They can be handed out in person, mailed, or placed in strategic locations.
Posters: Larger in size, they're designed to catch the eye in public spaces like bus stops, train stations, or inside stores.
Direct Mail: Personal and direct, this can be letters, postcards, or brochures mailed directly to potential customers' homes.
Inserts: These are special features often accompanying newspapers or magazines. Inserts might be whole mini-magazines, product catalogs, or special promotions targeting the marketing of a specific brand, event, or offer. As they are physically separate from the main publication, inserts often feel more exclusive or valuable to the reader.
Looking at the costs of print advertising against digital marketing, it's evident that print often has a higher upfront cost. This accounts for design, printing, and distribution fees. But that's not the whole story. Despite the initial costs, a strategically placed print ad, be it in a newspaper or a brochure, can have lasting effects, gaining attention over a longer span compared to digital ads which might have limited longevity.
Digital marketing stands for easy audience targeting with unparalleled real-time analysis and campaign measurement. However, print advertising offers greater credibility for your brand, and consumers generally trust print media more, translating to greater brand loyalty.
In summary, the actual cost varies based on a company's needs. While digital marketing might deliver faster and more measurable outcomes, print advertising can foster deeper connections with the end consumer. The best strategy? Perhaps a blend of both.
In an era where digital marketing garners all the spotlight, there are grand opportunities to differentiate yourself by blending your digital marketing with traditional print advertising. By melding the two mediums, you can amplify your reach and campaign impact. Here are some smart ways print advertising can complement your digital approach:
Enhanced Credibility: Many consumers still view print media as more trustworthy than online sources. By being present in both mediums, your brand may appear more genuine and reliable.
Target Audience Focus: While digital ads often target broadly, print advertising can help you hone in on a more specific audience. Through local newspapers, you can target residents of a certain city or town, and magazine advertising allows you to target specific groups interested in various niches.
Lasting Exposure: Digital ads are time limited, but a printed ad in a newspaper or magazine can remain visible for days, weeks, or even months, providing multiple exposure opportunities.
Synergy: Use QR codes in your print ads to direct traffic to your website, social media, or digital offers, seamlessly bridging the gap between physical and digital marketing.
Differentiation: While competitors might be focusing solely on digital marketing, a well-placed print ad can help your brand stand out and reach those less digitally engaged.
In the end, it's about creating a diversified marketing strategy. By combining the strengths of both print and digital marketing, you can uphold a more resilient, adaptable, and successful campaign.
Even though print advertising might seem outdated, there's still power in the physical presence of a printed ad. Print advertising can offer more precision in your marketing campaign than some other mediums. Different newspapers and magazines often cater to specific demographics and target audiences. By placing your ad in the right print medium, you connect directly with your target group.
Additionally, print provides lasting exposure. A digital ad can be swiped away with a click, but a print ad stays in the home, on the coffee table, where it can be viewed over and over for weeks on end.
Research shows that printed media often convey a sense of authority. When your brand is featured in print, it might elevate its perceived credibility in the reader's eyes. Thus, even in a digital age, print advertising remains a strong, credible, and effective marketing channel.
Connect your company to the marketplace for free.
No commitments.