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Fairfield Mirror

News
A weekly newspaper reflecting Fairfield culture since 1977, The Mirror aims to project an independent and accurate student perspective with professional journalistic integrity. The Mirror strives to b...

The Spectrum

News
The Spectrum is a student-run weekly newspaper publication first established in 1983. The staff consists of nearly 20 editors and more than two dozen staff writers and contributing writers. The writin...

Newark Post

News
The Newark Post, a weekly newspaper serving Greater Newark, has emerged as the leading source of news and information for western New Castle County through the website newarkpostonline.com and its pri...

Delaware LIVE News

News
Delaware LIVE, a locally-owned, statewide news media company was launched in an effort to combat the national takeover of Delaware news. Rooted in pragmatic journalism, our innovative digital media ou...
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Milford LIVE

News
As a locally-owned company, Delaware LIVE News takes pride in working alongside local and regional businesses to develop digital marketing campaigns, through our daily news platforms.From large corpor...

Town Square LIVE

News
 Town Square LIVE News is a locally-owned news network in New Castle County, Delaware.Town Square Delaware - Delaware's first all-digital, community-focused media company. We give you the best take on...

The Review

News
The Review is the independent student newspaper of the University of Delaware. Since 1882, it has served as a voice for UD students and strived to provide timely, accurate and insightful information a...

Apopka Voice

News
While publishing articles largely focused on local news, we also cover business, government, education, real estate, family, faith, environment, history, health, pets, politics, and more. We frequentl...

Bradenton Herald

News
Bradenton is the largest city and county seat of Manatee County, on the south side of Tampa Bay on Florida's West Coast. The Bradenton Herald, throughout the years, has mirrored its community's growth...

Citrus County Chronicle

News
The Citrus County Chronicle is the No. 1 source for news, community events and entertainment in Citrus County. Founded in the 1890s, the Chronicle is the oldest business in Citrus County.The Chronicle...

Creative Loafing Tampa Bay

News
As a free weekly publication, website, content marketing and event company, Creative Loafing Tampa Bay has served the Tampa Bay area for more than 30 years with its cultural and news coverage. We do m...

Daily Commercial

News
The Daily Commercial is a daily newspaper distributed in Lake and Sumter counties, Florida. It was founded in 1875. The Daily Commercial was acquired by members of the Cowles family in 1969. The New Y...

El Nuevo Herald

News
El Nuevo Herald is the largest Spanish-language Sunday newspaper, and the second largest Monday through Saturday. El Nuevo Herald has an extraordinary sphere of influence in Latin America and the Cari...

The Jacksonville Daily Record

News
The Jacksonville Daily Record, Jacksonville Record & Observer and JaxDailyRecord.com deliver the news and information business leaders rely on to thrive and grow in Northeast Florida.Started in 1912 b...

Florida Keys Keynoter

News
 FLKeysNews.com is the most comprehensive digital news site in the Florida Keys. It regularly attracts between 200,000 and 250,000 monthly unique visitors and more than 540,000 monthly page views. Eig...

Florida Star

News
In April 2020, The Florida Star celebrated its 69th anniversary. The Florida Star, was founded on April 15, 1951 by Eric O. Simpson, the first African American inducted into The Florida Press Associat...

Gainesville Sun

Advertising
The Gainesville Sun is a newspaper published daily in Gainesville, Florida, United States, covering the North-Central portion of the state. The paper is published by Lynni Henderson, the paper's Execu...

Jacksonville Business Journal

News
The Jacksonville Business Journal is a weekly newspaper and daily website in Jacksonville, Florida. Part of the American City Business Journals, it covers business news in Jacksonville and Northeast F...

Key West Citizen

News
The Key West Citizen looks at 125 yearsFrom its humble beginnings as a small but influential newspaper to its current stature as the only daily newspaper based in Monroe County, the Key West Citizen h...

Lake City Reporter

News
Lake City Reporter is a daily newspaper founded in 1875 and based in Lake City, Florida.The origins of the Lake City Reporter first began with C. A. Finley in 1875 when he initially began the publicat...

What are the advantages of newspaper advertising?

Newspaper advertising is one of the more affordable advertising options out there while offering the potential to reach a broad audience with high coverage. With a newspaper ad, you can effortlessly target local demographics and reinforce your brand in a specific city or region.

Newspapers are known for their authenticity and are often considered more credible sources than other media channels, boosting trust for the advertiser.

Given that newspapers have a high publication frequency with many release dates, your advertising can be incredibly flexible. With ready material, your ad can be out in a newspaper as soon as next week.

How much does it cost to advertise in a newspaper?

The cost of advertising in a newspaper starts from around 300 USD and can go up to 20 000 USD, depending on several factors like the newspaper's reach, the size of the ad, and the paper's geographical area.

A small local newspaper might have significantly lower prices than what a larger national publication offers. We've analyzed rate cards from hundreds of newspapers to understand how they differ and what influences the pricing. When considering newspaper advertising, it's essential to account for the ad size, the newspaper's circulation and distribution, its popularity, the chosen ad placement within the paper, and its geographical location.

Furthermore, costs can be influenced by choosing color or black and white, opting for special offers or bundled prices, and seasonal variations.

To get an accurate pricing, it's recommended to contact the newspaper's advertising department directly, many of which also provide digital media kits with pricing. Ensure you negotiate to get the best price possible. On Ocast, you can browse through hundreds of newspapers and compare prices directly on their profiles.

What are the different formats in newspaper advertising?

When looking to advertise in a newspaper, there are various formats and sizes to choose from, and these can differ between newspapers and publications. Here are some examples of common ad formats:

Full Page: Occupies an entire page in the newspaper, offering ample space for your message.

Half Page: Takes up half of the page, either horizontally or vertically.

Quarter Page: Takes up a quarter of the page.

Smaller Ad Modules: Might be an eighth of a page or less, typically being the most cost-effective solution.

Spread: A double full page that stretches across two pages, giving extra space for your message.

Special Placement Ads: These ads are positioned in strategic places in the newspaper, like the front page, back page, or near popular content.

Inserts: A separate supplement or brochure that comes with the newspaper.

The format most suitable for you depends on your budget, target audience, and message. Each format has its unique advantages and can reach readers in different ways.

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