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Explore our list of leading newspapers to advertise on. Search, compare, and choose the best newspaper for your company
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The Red & Black
News
The Red & Black Publishing Company, Inc. is an independent, private, not-for-profit corporation. Founded in 1893, the paper operated for 87 years under the University of Georgia. In 1980, the State Bo...
The Garden Island
News
The Garden Island is a daily newspaper based in Lihue, Hawaii, covering the islands of Kauai and Niihau. The Garden Island began publication in 1902. It was formerly owned by Scripps League Newspapers...
Hawaii Tribune-Herald
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Hawaii Tribune-Herald is a daily broadsheet newspaper distributed on the Hilo-area of Hawaii’s Big Island. The newspaper is the primary news source for Hilo residents and locals. Circulation is 16,000...
Honolulu Star-Advertiser
News
The Honolulu Star-Advertiser published its first edition June 7, 2010, combining the best of the 128-year-old Honolulu Star-Bulletin and the 154-year-old Honolulu Advertiser.The new paper and website,...
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The Maui News
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The Maui News is a Wailuku, Hawaii-based, daily newspaper covering the islands of Maui, Lanai and Molokai. The Maui News began publication on February 17, 1900. Henry Perrine Baldwin became an owner o...
Pacific Business News
News
The Pacific Business News, where you'll find the latest breaking business news, updated throughout the day, this week's top stories from the Pacific Business News, and other popular features from the ...
Idaho State Journal
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The Idaho State Journal is daily newspaper published in Pocatello, Idaho, United States, that serves southeast Idaho, including Bannock, Bear Lake, Bingham, Caribou, Franklin, Power, and Oneida counti...
Idaho Statesman
News
Nestled in the Treasure Valley where the desert meets the Rocky Mountains, Boise is one of the country's most likable and livable areas. Boise offers the cultural experiences of a large metropolitan a...
Lewiston Morning Tribune
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Welcome to Lewiston Tribune Online. We were the first newspaper in Idaho to publish an electronic edition, starting in September of 1995, and today's site is the latest version of our continued effort...
Moscow-Pullman Daily News
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The Moscow-Pullman Daily News is committed to the pursuit of ethical, factual and relevant coverage of news and events. We champion the vigorous exchange of opinions and seek to fulfill our constituti...
Times-News ID
News
The Times-News is a US daily newspaper serving the Twin Falls, Idaho, area.The paper has a circulation of 19,431 daily, 21,059 Sunday. It is owned by Lee Enterprises. The paper is available throughout...
The Beacon-News
News
Founded in 1847, the Chicago Tribune, is the top source of news and information in the Chicago area and the largest news organization in the Midwest. The Tribune, winner of 27 Pulitzer Prizes, is know...
Chicago Sun-Times
News
Winner of eight Pulitzer Prizes, the Chicago Sun-Times is Chicago’s oldest continuously published daily newspaper in the city. Founded in 1948 through a merger of the Chicago Sun and the Daily Times, ...
Daily Chronicle
News
The 'Daily Chronicle' was a British newspaper that was published from 1872 to 1930 when it merged with the Daily News to become the News Chronicle.The Daily Chronicle is a newspaper which covers DeKal...
Daily Herald
News
The Daily Herald is a daily newspaper based in Arlington Heights, Illinois, a suburb of Chicago. The newspaper is distributed in the northern, northwestern and western suburbs of Chicago. It is the na...
The Dispatch
News
The Dispatch–Argus is a daily morning newspaper in East Moline, Illinois and circulated primarily throughout the Illinois side of the Quad Cities — Moline, East Moline, Rock Island and Rock Island Cou...
Effingham Daily News
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The Effingham Daily News formed with the merger of four newspapers in 1946 – the Effingham Daily Record, Effingham Democrat, Effingham Republican, and County Review.“The Effingham Daily News has no ax...
Herald & Review
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The Herald & Review is a daily newspaper based in Decatur, Illinois. It is owned by Lee Enterprises. The Herald & Review was named one of Editor & Publisher's "10 Newspapers That Do It Right" in 2019 ...
Journal Star
News
The Lincoln Journal Star is an American daily newspaper that serves Lincoln, Nebraska, the state capital and home of the University of Nebraska. It is the most widely read newspaper in Lincoln and has...
Northwest Herald
News
The Northwest Herald is a daily tabloid newspaper published in Crystal Lake, Illinois. The paper serves the northwest suburbs of Chicago, including all of McHenry County and northern Kane County. Its ...
What are the advantages of newspaper advertising?
Newspaper advertising is one of the more affordable advertising options out there while offering the potential to reach a broad audience with high coverage. With a newspaper ad, you can effortlessly target local demographics and reinforce your brand in a specific city or region.
Newspapers are known for their authenticity and are often considered more credible sources than other media channels, boosting trust for the advertiser.
Given that newspapers have a high publication frequency with many release dates, your advertising can be incredibly flexible. With ready material, your ad can be out in a newspaper as soon as next week.
How much does it cost to advertise in a newspaper?
The cost of advertising in a newspaper starts from around 300 USD and can go up to 20 000 USD, depending on several factors like the newspaper's reach, the size of the ad, and the paper's geographical area.
A small local newspaper might have significantly lower prices than what a larger national publication offers. We've analyzed rate cards from hundreds of newspapers to understand how they differ and what influences the pricing. When considering newspaper advertising, it's essential to account for the ad size, the newspaper's circulation and distribution, its popularity, the chosen ad placement within the paper, and its geographical location.
Furthermore, costs can be influenced by choosing color or black and white, opting for special offers or bundled prices, and seasonal variations.
To get an accurate pricing, it's recommended to contact the newspaper's advertising department directly, many of which also provide digital media kits with pricing. Ensure you negotiate to get the best price possible. On Ocast, you can browse through hundreds of newspapers and compare prices directly on their profiles.
What are the different formats in newspaper advertising?
When looking to advertise in a newspaper, there are various formats and sizes to choose from, and these can differ between newspapers and publications. Here are some examples of common ad formats:
Full Page: Occupies an entire page in the newspaper, offering ample space for your message.
Half Page: Takes up half of the page, either horizontally or vertically.
Quarter Page: Takes up a quarter of the page.
Smaller Ad Modules: Might be an eighth of a page or less, typically being the most cost-effective solution.
Spread: A double full page that stretches across two pages, giving extra space for your message.
Special Placement Ads: These ads are positioned in strategic places in the newspaper, like the front page, back page, or near popular content.
Inserts: A separate supplement or brochure that comes with the newspaper.
The format most suitable for you depends on your budget, target audience, and message. Each format has its unique advantages and can reach readers in different ways.
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