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Explore our list of leading newspapers to advertise on. Search, compare, and choose the best newspaper for your company
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Jackson Free Press
News
The Jackson Free Press, referred to often as simply "JFP", is a for-profit community magazine available free of charge at various retail establishments in Jackson, Mississippi founded in 2002 and owne...
Laurel Leader-Call
News
The Laurel Leader-Call is the locally-owned newspaper of Laurel and Jones County, Mississippi. The Leader-Call is published Tuesday, Thursday and Saturday and can be read online at leader-call.com. Th...
Meridian Star
News
The Meridian Star is a newspaper published mornings in Meridian, Mississippi, USA, covering Lauderdale County and adjoining portions of West Alabama and East Mississippi. It is owned by CNHI LLC.Found...
Mississippi Business Journal
News
The Mississippi Business Journal is a statewide weekly business newspaper, located in Jackson, Mississippi.Each issue contains news coverage relating to the Mississippi business world along with regul...
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Northeast Mississippi Daily Journal
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The Northeast Mississippi Daily Journal is the largest daily newspaper in northeast Mississippi. It was first published in 1872. It is based in Tupelo, Mississippi, and owned by Journal, Inc. (formerl...
Picayune Item
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The Picayune Item is a five-day daily newspaper published in Picayune, Mississippi, United States, covering Pearl River County and parts of Hancock County, Mississippi. It publishes in the evening, Tu...
Sun Herald
News
Launched as a weekly newspaper in Biloxi in 1884, the Herald expanded to the new city of Gulfport in 1905 and, in 1934, became the afternoon Daily Herald. In 1968, the Saturday edition was moved from ...
Columbia Daily Tribune
News
The Columbia Daily Tribune, commonly referred to as the Columbia Tribune or the Tribune, is one of two daily newspapers in Columbia, Missouri, the other being the Columbia Missourian. It is the only d...
Columbia Missourian
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The Columbia Missourian is a community news organization managed by professional editors and staffed by Missouri School of Journalism students who do the reporting, design, copy editing, information g...
Hannibal Courier-Post
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Phillips Media Group, assumed ownership of Missouri's oldest daily newspaper in March of 2021.The Courier-Post began printing daily in 1853, with a lineage that dates even earlier to various weekly pu...
Jefferson City News Tribune
News
The Jefferson City News Tribune, also known as the News Tribune, is an American daily newspaper published in Jefferson City, Missouri. It is owned by WEHCO Media, Inc.Today’s Central Missouri Newspape...
Joplin Globe
News
As one of Jasper County's longest-running businesses, The Joplin Globe has a more than 120-year history of covering the region's current events. Through all of our community's triumphs and tribulation...
Maryville Daily Forum
News
The Maryville Forum is the hub for news and information in and around Nodaway County.With weekly, Thursday print publication, a 24/7 daily-updated website and a viral social media presence, The Maryvi...
Riverfront Times
News
The Riverfront Times was founded in 1977 as St. Louis's alternative newsweekly. Since then, we've cultivated an audited weekly circulation of 55,000. Because of the pass-along nature of the RFT, our w...
Springfield News-Leader
News
The Springfield News-Leader is the predominant newspaper for the city of Springfield, Missouri, and covers the Ozarks. The News-Leader has a daily circulation of 32,363 and a Sunday circulation of 51,...
St. Joseph News-Press
News
The St. Joseph News-Press is a daily morning newspaper based in St. Joseph, Missouri. It is the flagship publication of the News-Press & Gazette Company, which owns newspapers across northwestern Miss...
St. Louis Post-Dispatch
News
The St. Louis Post-Dispatch is a major regional newspaper based in St. Louis, Missouri, serving the St. Louis metropolitan area. It is the largest daily newspaper in the metropolitan area by circulati...
The Kansas City Star
News
The Kansas City Star and kansascity.com are among the most dominant news sources in the middle of the country. Known for journalism that resounds at a local, regional and national level, The Star prod...
The Leader MO
News
The Jefferson Leader is a local American newspaper founded in 1994 in Festus, Missouri. As part of The Leader Publications, The Jefferson County Leader provides local news for Jefferson County, Missou...
Washington Missourian
News
The Missourian Media Company is a family-owned and-operated media company based in Washington, Missouri. The company publishes the Missourian newspaper, which was founded in 1860 and serves Washington...
What are the advantages of newspaper advertising?
Newspaper advertising is one of the more affordable advertising options out there while offering the potential to reach a broad audience with high coverage. With a newspaper ad, you can effortlessly target local demographics and reinforce your brand in a specific city or region.
Newspapers are known for their authenticity and are often considered more credible sources than other media channels, boosting trust for the advertiser.
Given that newspapers have a high publication frequency with many release dates, your advertising can be incredibly flexible. With ready material, your ad can be out in a newspaper as soon as next week.
How much does it cost to advertise in a newspaper?
The cost of advertising in a newspaper starts from around 300 USD and can go up to 20 000 USD, depending on several factors like the newspaper's reach, the size of the ad, and the paper's geographical area.
A small local newspaper might have significantly lower prices than what a larger national publication offers. We've analyzed rate cards from hundreds of newspapers to understand how they differ and what influences the pricing. When considering newspaper advertising, it's essential to account for the ad size, the newspaper's circulation and distribution, its popularity, the chosen ad placement within the paper, and its geographical location.
Furthermore, costs can be influenced by choosing color or black and white, opting for special offers or bundled prices, and seasonal variations.
To get an accurate pricing, it's recommended to contact the newspaper's advertising department directly, many of which also provide digital media kits with pricing. Ensure you negotiate to get the best price possible. On Ocast, you can browse through hundreds of newspapers and compare prices directly on their profiles.
What are the different formats in newspaper advertising?
When looking to advertise in a newspaper, there are various formats and sizes to choose from, and these can differ between newspapers and publications. Here are some examples of common ad formats:
Full Page: Occupies an entire page in the newspaper, offering ample space for your message.
Half Page: Takes up half of the page, either horizontally or vertically.
Quarter Page: Takes up a quarter of the page.
Smaller Ad Modules: Might be an eighth of a page or less, typically being the most cost-effective solution.
Spread: A double full page that stretches across two pages, giving extra space for your message.
Special Placement Ads: These ads are positioned in strategic places in the newspaper, like the front page, back page, or near popular content.
Inserts: A separate supplement or brochure that comes with the newspaper.
The format most suitable for you depends on your budget, target audience, and message. Each format has its unique advantages and can reach readers in different ways.
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