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Explore our list of leading newspapers to advertise on. Search, compare, and choose the best newspaper for your company
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The Liverpool Echo
News
The Liverpool Echo is a newspaper published by Trinity Mirror North West & North Wales – a subsidiary company of Reach plc and is based in St Paul's Square, Liverpool, Merseyside, England. It is publi...
The Standard-Times
News
The Standard-Times (and Sunday Standard-Times), based in New Bedford, Massachusetts, is the largest of three daily newspapers covering the South Coast of Massachusetts,[1] along with The Herald News o...
The Sun/The Lowell Sun
News
The Sun, also known as The Lowell Sun, is a daily newspaper based in Lowell, Massachusetts, United States, serving towns in Massachusetts around the Greater Lowell area and beyond. As of 2011, its ave...
The Sun Chronicle
News
The Sun Chronicle is a daily newspaper in Attleboro, Massachusetts, United States. Most of its readers are in Attleboro and North Attleborough, Massachusetts, but it also covers nearby Foxborough, Man...
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Taunton Daily Gazette
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The Taunton Daily Gazette (and Taunton Sunday Gazette) is a daily newspaper founded in 1848. Based in Taunton, Massachusetts, its coverage area also includes Berkley, Rehoboth, Dighton, Lakeville, Nor...
Telegram & Gazette
News
The Telegram & Gazette (and Sunday Telegram) is the only daily newspaper of Worcester, Massachusetts. The paper, headquartered at 100 Front Street and known locally as the Telegram or the T & G, offer...
The Wellesley Townsman
News
The Wellesley Townsman is a paid weekly, local newspaper in Wellesley, Massachusetts. It is currently owned by GateHouse Media.Debuting in April 1906, it originally was published on Friday afternoons ...
The Berkeley Beacon
News
The Berkeley Beacon is Emerson College’s only independent, student-run newspaper. Founded in 1947, the paper publishes content online daily and in print on Thursdays throughout the academic year. The ...
The Daily Free Press
News
The Daily Free Press (ISSN 1094-7337), the independent student newspaper at Boston University, is published digitally Monday through Friday and printed on Thursdays monthly during the academic year ex...
The Harvard Crimson MA
News
The Harvard Crimson is the student newspaper of Harvard University and was founded in 1873. Run entirely by Harvard College undergraduates, it served for many years as the only daily newspaper in Camb...
The Huntington News
News
For 82 years, The Northeastern News was a major source of news at Northeastern University. Now known as The Huntington News, the paper went independent from the university in 2008 and now operates as ...
The Tech
News
The Tech is MIT's oldest and largest newspaper. We have provided MIT faculty, staff, and students with continuous news service since 1881. We publish Thursdays during the regular school year and month...
The Tufts Daily
News
The Tufts Daily is the entirely student-run newspaper of record at Tufts University in Medford, Mass. An editorially and financially independent organization, the Daily’s staff of more than 100 covers...
Boston Business Journal
News
the Boston Business Journal, where you'll find the latest breaking business news, updated throughout the day, this week's top stories from the Boston Business Journal, and other popular features from ...
The Alpena News
News
The Alpena News is a general daily newspaper in the city of Alpena, Michigan in the United States. It has an approximate circulation of 10,000, and is published by Ogden Newspapers Inc. News reports a...
The Michigan Daily
News
The Michigan Daily has been serving The University of Michigan community with news and campus information since 1890. With over 130 years under our belt and as the only daily printed paper in the coun...
Battle Creek Enquirer
News
The Battle Creek Enquirer is a daily newspaper in Battle Creek, Michigan. The newspaper, owned by the Gannett, is the only daily paper serving Calhoun County, Michigan and parts of four neighboring co...
The Bay City Times
News
The Bay City Times is a newspaper published in Bay City, Michigan, United States, published Thursdays, Fridays and Sundays, with a Tuesday edition jointly published with The Saginaw News. The paper is...
The Herald-Palladium
News
The Herald-Palladium has held its current name only since 1975, but it can trace its genealogy back to 1868.And the Twin Cities of Benton Harbor and St. Joseph can boast of a journalistic tradition th...
Cadillac Evening News
News
Local news has been the heart and soul of our organization since we first started publishing newspapers in 1872. And for years, we have worked diligently to bring the readers of Wexford, Osceola, Miss...
What are the advantages of newspaper advertising?
Newspaper advertising is one of the more affordable advertising options out there while offering the potential to reach a broad audience with high coverage. With a newspaper ad, you can effortlessly target local demographics and reinforce your brand in a specific city or region.
Newspapers are known for their authenticity and are often considered more credible sources than other media channels, boosting trust for the advertiser.
Given that newspapers have a high publication frequency with many release dates, your advertising can be incredibly flexible. With ready material, your ad can be out in a newspaper as soon as next week.
How much does it cost to advertise in a newspaper?
The cost of advertising in a newspaper starts from around 300 USD and can go up to 20 000 USD, depending on several factors like the newspaper's reach, the size of the ad, and the paper's geographical area.
A small local newspaper might have significantly lower prices than what a larger national publication offers. We've analyzed rate cards from hundreds of newspapers to understand how they differ and what influences the pricing. When considering newspaper advertising, it's essential to account for the ad size, the newspaper's circulation and distribution, its popularity, the chosen ad placement within the paper, and its geographical location.
Furthermore, costs can be influenced by choosing color or black and white, opting for special offers or bundled prices, and seasonal variations.
To get an accurate pricing, it's recommended to contact the newspaper's advertising department directly, many of which also provide digital media kits with pricing. Ensure you negotiate to get the best price possible. On Ocast, you can browse through hundreds of newspapers and compare prices directly on their profiles.
What are the different formats in newspaper advertising?
When looking to advertise in a newspaper, there are various formats and sizes to choose from, and these can differ between newspapers and publications. Here are some examples of common ad formats:
Full Page: Occupies an entire page in the newspaper, offering ample space for your message.
Half Page: Takes up half of the page, either horizontally or vertically.
Quarter Page: Takes up a quarter of the page.
Smaller Ad Modules: Might be an eighth of a page or less, typically being the most cost-effective solution.
Spread: A double full page that stretches across two pages, giving extra space for your message.
Special Placement Ads: These ads are positioned in strategic places in the newspaper, like the front page, back page, or near popular content.
Inserts: A separate supplement or brochure that comes with the newspaper.
The format most suitable for you depends on your budget, target audience, and message. Each format has its unique advantages and can reach readers in different ways.
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