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The Wichita Eagle, in print and online as Kansas.com, is the leading and essential source for news, information, commentary, and advertising in south-central Kansas. Wichita, the largest city in the s...
Daily & weekly publications that have been around for over 165 years with a combined reach covering Southern Illinois (just 1-2 hours from Metro St. Louis). Our Regional website offers 150K average pa...
The New York Times is an American daily newspaper founded in 1851 and based in New York City. It is widely regarded as one of the most prestigious newspapers in the world and has won numerous Pulitzer...
The Wall Street Journal was founded in July 1889. Ever since, the Journal has led the way in chronicling the rise of industries in America and around the world. In no other period of human history has...
Guardian News & Media (GNM) publishes theguardian.com, one of the world’s leading English-language newspaper websites. It also has a presence in the US and Australia as Guardian US and Guardian Austra...
Variety is the most authoritative and trusted source of entertainment business news, recognized and respected throughout the world. Since 1905, influential producers, executives and talent in entertai...
Six days a week, from Monday through Saturday, the hosts of NPR's All Things Considered help you make sense of a major news story and what it means for you, in 15 minutes. In participating regions on ...
The Emporia Gazette is a daily newspaper in Emporia, Kansas.The Emporia Gazette became probably the best-known and respected “small-town” newspaper in the United States under the editorship of William...
The Hutchinson News is a daily newspaper serving the city of Hutchinson, Kansas, United States. The publication was awarded the 1965 Pulitzer Prize for Public Service "for its courageous and construct...
Journal-World Media's suite of award-winning websites and daily print newspaper offers advertisers an audience in Lawrence, Kansas and beyond. These reputable and popular local sites and newspapers av...
The Manhattan Mercury is the local newspaper for Manhattan, Kansas. The Mercury is a daily newspaper published in the afternoon five days a week, and in the morning on Sunday. No Saturday edition is i...
Salina Journal is a daily morning newspaper based in Salina, Kansas, United States. It is delivered in north-central and north-western Kansas. Circulation is reported at 20,364 in 2019.The Journal was...
The Topeka Capital-Journal is a daily newspaper in Topeka, Kansas, owned by Gannett.The paper was formed following numerous name changes and mergers, including the merger of The Topeka Daily Capital a...
The Kansas State Collegian is the weekly newspaper at Kansas State University in Manhattan, Kansas. Its content is reported, edited, and produced entirely by students, and students make up the adverti...
Since 1904, the University Daily Kansan has been the student news source of the University of Kansas. We publish at kansan.com as well as on Kansan social media, in special print editions, through eve...
Newspaper advertising is one of the more affordable advertising options out there while offering the potential to reach a broad audience with high coverage. With a newspaper ad, you can effortlessly target local demographics and reinforce your brand in a specific city or region.
Newspapers are known for their authenticity and are often considered more credible sources than other media channels, boosting trust for the advertiser.
Given that newspapers have a high publication frequency with many release dates, your advertising can be incredibly flexible. With ready material, your ad can be out in a newspaper as soon as next week.
The cost of advertising in a newspaper starts from around 300 USD and can go up to 20 000 USD, depending on several factors like the newspaper's reach, the size of the ad, and the paper's geographical area.
A small local newspaper might have significantly lower prices than what a larger national publication offers. We've analyzed rate cards from hundreds of newspapers to understand how they differ and what influences the pricing. When considering newspaper advertising, it's essential to account for the ad size, the newspaper's circulation and distribution, its popularity, the chosen ad placement within the paper, and its geographical location.
Furthermore, costs can be influenced by choosing color or black and white, opting for special offers or bundled prices, and seasonal variations.
To get an accurate pricing, it's recommended to contact the newspaper's advertising department directly, many of which also provide digital media kits with pricing. Ensure you negotiate to get the best price possible. On Ocast, you can browse through hundreds of newspapers and compare prices directly on their profiles.
When looking to advertise in a newspaper, there are various formats and sizes to choose from, and these can differ between newspapers and publications. Here are some examples of common ad formats:
Full Page: Occupies an entire page in the newspaper, offering ample space for your message.
Half Page: Takes up half of the page, either horizontally or vertically.
Quarter Page: Takes up a quarter of the page.
Smaller Ad Modules: Might be an eighth of a page or less, typically being the most cost-effective solution.
Spread: A double full page that stretches across two pages, giving extra space for your message.
Special Placement Ads: These ads are positioned in strategic places in the newspaper, like the front page, back page, or near popular content.
Inserts: A separate supplement or brochure that comes with the newspaper.
The format most suitable for you depends on your budget, target audience, and message. Each format has its unique advantages and can reach readers in different ways.
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