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133 brands found
St. Augustine Record
News · The St. Augustine Record is a daily morning newspaper published in St. Augustine, Florida. The newspaper was founded in 1894 and is owned by...
Gainesville Sun
Advertising · The Gainesville Sun is a newspaper published daily in Gainesville, Florida, United States, covering the North-Central portion of the state. ...
Orlando Sentinel
News · The Orlando Sentinel is the primary newspaper of Orlando, Florida, and the Central Florida region. It was founded in 1876 and is currently o...
Sarasota Herald-Tribune
News · The newspaper was owned by The New York Times Company from 1982 to 2012. It was then owned by Halifax Media Group from 2012 to 2015, when Ne...
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Tallahassee Democrat
News · The Tallahassee Democrat is a daily broadsheet newspaper. It covers the area centered on Tallahassee in Leon County, Florida, as well as adj...
Apopka Voice
News · While publishing articles largely focused on local news, we also cover business, government, education, real estate, family, faith, environm...
Bradenton Herald
News · Bradenton is the largest city and county seat of Manatee County, on the south side of Tampa Bay on Florida's West Coast. The Bradenton Heral...
Citrus County Chronicle
News · The Citrus County Chronicle is the No. 1 source for news, community events and entertainment in Citrus County. Founded in the 1890s, the Chr...
Creative Loafing Tampa Bay
News · As a free weekly publication, website, content marketing and event company, Creative Loafing Tampa Bay has served the Tampa Bay area for mor...
Daily Commercial
News · The Daily Commercial is a daily newspaper distributed in Lake and Sumter counties, Florida. It was founded in 1875. The Daily Commercial was...
Daytona Beach News-Journal
Advertising · The Daytona Beach News-Journal is a Florida daily newspaper serving Volusia and Flagler Counties. It grew from the Halifax Journal, which wa...
Florida Keys Keynoter
News · FLKeysNews.com is the most comprehensive digital news site in the Florida Keys. It regularly attracts between 200,000 and 250,000 monthly u...
florida today
News · Florida Today is the major daily newspaper serving Brevard County, Florida. Al Neuharth of the Gannett corporation started the paper in 1966...
Key West Citizen
News · The Key West Citizen looks at 125 yearsFrom its humble beginnings as a small but influential newspaper to its current stature as the only da...
Lake City Reporter
News · Lake City Reporter is a daily newspaper founded in 1875 and based in Lake City, Florida.The origins of the Lake City Reporter first began wi...
The Ledger
News · The Ledger is a daily newspaper serving Lakeland, Florida, and the Polk County area. The paper was founded on August 22, 1924, as the Lakela...
The Longboat Observer
News · Formed in 1995 with the acquisition of the Longboat Observer, the family-owned and operated Observer Media Group Inc. has grown into a multi...
Naples Daily News
News · The Naples Daily News is the main daily newspaper of Naples, Florida, and Collier County. It is owned by Gannett and has a circulation of mo...
The News Herald FL
News · The News Herald is a daily newspaper serving the city of Panama City, Florida in the United States. It is located at 501 W. 11th St. in Pana...
The News-Press
News · The News-Press is a daily broadsheet newspaper located in Fort Myers, Florida, serving primarily Lee County, as well as parts of Hendry, Col...
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What are the advantages of newspaper advertising?
Newspaper advertising is one of the more affordable advertising options out there while offering the potential to reach a broad audience with high coverage. With a newspaper ad, you can effortlessly target local demographics and reinforce your brand in a specific city or region.
Newspapers are known for their authenticity and are often considered more credible sources than other media channels, boosting trust for the advertiser.
Given that newspapers have a high publication frequency with many release dates, your advertising can be incredibly flexible. With ready material, your ad can be out in a newspaper as soon as next week.
How much does it cost to advertise in a newspaper?
The cost of advertising in a newspaper starts from around 300 USD and can go up to 20 000 USD, depending on several factors like the newspaper's reach, the size of the ad, and the paper's geographical area.
A small local newspaper might have significantly lower prices than what a larger national publication offers. We've analyzed rate cards from hundreds of newspapers to understand how they differ and what influences the pricing. When considering newspaper advertising, it's essential to account for the ad size, the newspaper's circulation and distribution, its popularity, the chosen ad placement within the paper, and its geographical location.
Furthermore, costs can be influenced by choosing color or black and white, opting for special offers or bundled prices, and seasonal variations.
To get an accurate pricing, it's recommended to contact the newspaper's advertising department directly, many of which also provide digital media kits with pricing. Ensure you negotiate to get the best price possible. On Ocast, you can browse through hundreds of newspapers and compare prices directly on their profiles.
What are the different formats in newspaper advertising?
When looking to advertise in a newspaper, there are various formats and sizes to choose from, and these can differ between newspapers and publications. Here are some examples of common ad formats:
Full Page: Occupies an entire page in the newspaper, offering ample space for your message.
Half Page: Takes up half of the page, either horizontally or vertically.
Quarter Page: Takes up a quarter of the page.
Smaller Ad Modules: Might be an eighth of a page or less, typically being the most cost-effective solution.
Spread: A double full page that stretches across two pages, giving extra space for your message.
Special Placement Ads: These ads are positioned in strategic places in the newspaper, like the front page, back page, or near popular content.
Inserts: A separate supplement or brochure that comes with the newspaper.
The format most suitable for you depends on your budget, target audience, and message. Each format has its unique advantages and can reach readers in different ways.
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