Get started with Newspaper advertising in United States

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1185 brands found

Grand Rapids Business Journal

News · Since 1983, the Grand Rapids Business Journal has been West Michigan’s primary and most-trusted source of local business news. The biweekly ...
Active in Michigan
Offers Newspapers

The Grand Rapids Press

News · The Grand Rapids Press is a daily newspaper published in Grand Rapids, Michigan. It is the largest of the eight Booth newspapers. It is sold...
Active in Michigan
Offers Newspapers

Grand Valley Lanthorn

News · The Grand Valley Lanthorn is the student-run newspaper for Grand Valley State University in Allendale, Michigan. The Lanthorn is printed twi...
Active in Michigan
Offers Newspapers

Hillsdale Daily News

News · The Hillsdale Daily News is a daily newspaper published in Hillsdale, Michigan, in the United States. It is owned by GateHouse Media.The Dai...
Active in Michigan
Offers Newspapers
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The Holland Sentinel

News · The Holland Sentinel is a newspaper published seven days a week in Holland, Michigan, United States, founded in 1896. It is published by Gan...
Active in Michigan
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The Daily Mining Gazette

News · The Daily Mining Gazette is a newspaper published in Houghton, Michigan. The paper is also distributed over most of the Upper Peninsula and ...
Active in Michigan
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Livingston County Daily Press & Argus

News · The Livingston Daily Press & Argus is located in downtown Howell, the county seat.In September 2000, two successful twice-weekly newspapers ...
Active in Michigan
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Jackson Citizen Patriot

News · Jackson Citizen Patriot is a daily newspaper published in Jackson, Michigan.Since 2012, the Citizen Patriot has been published at AnnArbor.c...
Active in Michigan
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Kalamazoo Gazette

News · The Kalamazoo Gazette is the daily newspaper in Kalamazoo, Michigan, and is part of MLive Media Group, Michigan's largest local media organi...
Active in Michigan
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Ludington Daily News

News · The Ludington Daily News is the daily newspaper of Ludington, Michigan. The paper traces its origins back to September 17, 1867, the date of...
Active in Michigan
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The Macomb Daily

News · The Macomb Daily is a daily newspaper with its headquarters in Clinton Township, Macomb County, Michigan in Metro Detroit. It is the only da...
Active in Michigan
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Muskegon Chronicle

News · The Muskegon Chronicle is a daily newspaper in Muskegon, Michigan, owned by Booth newspapers. In May 2007, the paper celebrated 150 years.Be...
Active in Michigan
Offers Newspapers

Petoskey News-Review

News · The Petoskey News-Review is the daily newspaper of Petoskey, Michigan.Started in 1878 as the Petoskey City Record, after subsequent mergers ...
Active in Michigan
Offers Newspapers

The Saginaw News

News · The Saginaw News is a newspaper publication based in Saginaw, Michigan, owned by Booth Newspapers, a division of Advance Publications. Publi...
Active in Michigan
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Sturgis Journal

News · The Sturgis Journal is a daily newspaper published in Sturgis, Michigan, United States. It is owned by Gannett. Previous owner GateHouse Med...
Active in Michigan
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Traverse City Record-Eagle

News · The Traverse City Record-Eagle is a daily morning newspaper that circulates in 13 counties in northwest lower Michigan.It distributes throug...
Active in Michigan
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The Times Herald

News · The Port Huron Times was founded as a weekly paper in the spring of 1869 under the editorship of James H. Stone. The Times was expanded to a...
Active in Michigan
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The News Advocate

News · The News Advocate is Manistee County, Michigan’s leading source for local news, sports and events.Published Monday through Saturday, the New...
Active in Michigan
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The Midland Daily News

News · The Midland Daily News is a daily newspaper which serves Midland County, Michigan. The offices for the paper are located at 219 East Main St...
Active in Michigan
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The Pioneer

News · The Pioneer is a 6-day a week newspaper covering Big Rapids, greater Mecosta County, Osceola County and parts of Lake and Newaygo Counties.W...
Active in Michigan
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What are the advantages of newspaper advertising?

Newspaper advertising is one of the more affordable advertising options out there while offering the potential to reach a broad audience with high coverage. With a newspaper ad, you can effortlessly target local demographics and reinforce your brand in a specific city or region.

Newspapers are known for their authenticity and are often considered more credible sources than other media channels, boosting trust for the advertiser.

Given that newspapers have a high publication frequency with many release dates, your advertising can be incredibly flexible. With ready material, your ad can be out in a newspaper as soon as next week.

How much does it cost to advertise in a newspaper?

The cost of advertising in a newspaper starts from around 300 USD and can go up to 20 000 USD, depending on several factors like the newspaper's reach, the size of the ad, and the paper's geographical area.

A small local newspaper might have significantly lower prices than what a larger national publication offers. We've analyzed rate cards from hundreds of newspapers to understand how they differ and what influences the pricing. When considering newspaper advertising, it's essential to account for the ad size, the newspaper's circulation and distribution, its popularity, the chosen ad placement within the paper, and its geographical location.

Furthermore, costs can be influenced by choosing color or black and white, opting for special offers or bundled prices, and seasonal variations.

To get an accurate pricing, it's recommended to contact the newspaper's advertising department directly, many of which also provide digital media kits with pricing. Ensure you negotiate to get the best price possible. On Ocast, you can browse through hundreds of newspapers and compare prices directly on their profiles.

What are the different formats in newspaper advertising?

When looking to advertise in a newspaper, there are various formats and sizes to choose from, and these can differ between newspapers and publications. Here are some examples of common ad formats:

Full Page: Occupies an entire page in the newspaper, offering ample space for your message.

Half Page: Takes up half of the page, either horizontally or vertically.

Quarter Page: Takes up a quarter of the page.

Smaller Ad Modules: Might be an eighth of a page or less, typically being the most cost-effective solution.

Spread: A double full page that stretches across two pages, giving extra space for your message.

Special Placement Ads: These ads are positioned in strategic places in the newspaper, like the front page, back page, or near popular content.

Inserts: A separate supplement or brochure that comes with the newspaper.

The format most suitable for you depends on your budget, target audience, and message. Each format has its unique advantages and can reach readers in different ways.

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