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News · Since 1983, the Grand Rapids Business Journal has been West Michigan’s primary and most-trusted source of local business news. The biweekly ...
News · The Grand Rapids Press is a daily newspaper published in Grand Rapids, Michigan. It is the largest of the eight Booth newspapers. It is sold...
News · The Grand Valley Lanthorn is the student-run newspaper for Grand Valley State University in Allendale, Michigan. The Lanthorn is printed twi...
News · The Hillsdale Daily News is a daily newspaper published in Hillsdale, Michigan, in the United States. It is owned by GateHouse Media.The Dai...
News · The Holland Sentinel is a newspaper published seven days a week in Holland, Michigan, United States, founded in 1896. It is published by Gan...
News · The Daily Mining Gazette is a newspaper published in Houghton, Michigan. The paper is also distributed over most of the Upper Peninsula and ...
News · The Livingston Daily Press & Argus is located in downtown Howell, the county seat.In September 2000, two successful twice-weekly newspapers ...
News · Jackson Citizen Patriot is a daily newspaper published in Jackson, Michigan.Since 2012, the Citizen Patriot has been published at AnnArbor.c...
News · The Kalamazoo Gazette is the daily newspaper in Kalamazoo, Michigan, and is part of MLive Media Group, Michigan's largest local media organi...
News · The Ludington Daily News is the daily newspaper of Ludington, Michigan. The paper traces its origins back to September 17, 1867, the date of...
News · The Macomb Daily is a daily newspaper with its headquarters in Clinton Township, Macomb County, Michigan in Metro Detroit. It is the only da...
News · The Muskegon Chronicle is a daily newspaper in Muskegon, Michigan, owned by Booth newspapers. In May 2007, the paper celebrated 150 years.Be...
News · The Petoskey News-Review is the daily newspaper of Petoskey, Michigan.Started in 1878 as the Petoskey City Record, after subsequent mergers ...
News · The Saginaw News is a newspaper publication based in Saginaw, Michigan, owned by Booth Newspapers, a division of Advance Publications. Publi...
News · The Sturgis Journal is a daily newspaper published in Sturgis, Michigan, United States. It is owned by Gannett. Previous owner GateHouse Med...
News · The Traverse City Record-Eagle is a daily morning newspaper that circulates in 13 counties in northwest lower Michigan.It distributes throug...
News · The Port Huron Times was founded as a weekly paper in the spring of 1869 under the editorship of James H. Stone. The Times was expanded to a...
News · The News Advocate is Manistee County, Michigan’s leading source for local news, sports and events.Published Monday through Saturday, the New...
News · The Midland Daily News is a daily newspaper which serves Midland County, Michigan. The offices for the paper are located at 219 East Main St...
News · The Pioneer is a 6-day a week newspaper covering Big Rapids, greater Mecosta County, Osceola County and parts of Lake and Newaygo Counties.W...
Newspaper advertising is one of the more affordable advertising options out there while offering the potential to reach a broad audience with high coverage. With a newspaper ad, you can effortlessly target local demographics and reinforce your brand in a specific city or region.
Newspapers are known for their authenticity and are often considered more credible sources than other media channels, boosting trust for the advertiser.
Given that newspapers have a high publication frequency with many release dates, your advertising can be incredibly flexible. With ready material, your ad can be out in a newspaper as soon as next week.
The cost of advertising in a newspaper starts from around 300 USD and can go up to 20 000 USD, depending on several factors like the newspaper's reach, the size of the ad, and the paper's geographical area.
A small local newspaper might have significantly lower prices than what a larger national publication offers. We've analyzed rate cards from hundreds of newspapers to understand how they differ and what influences the pricing. When considering newspaper advertising, it's essential to account for the ad size, the newspaper's circulation and distribution, its popularity, the chosen ad placement within the paper, and its geographical location.
Furthermore, costs can be influenced by choosing color or black and white, opting for special offers or bundled prices, and seasonal variations.
To get an accurate pricing, it's recommended to contact the newspaper's advertising department directly, many of which also provide digital media kits with pricing. Ensure you negotiate to get the best price possible. On Ocast, you can browse through hundreds of newspapers and compare prices directly on their profiles.
When looking to advertise in a newspaper, there are various formats and sizes to choose from, and these can differ between newspapers and publications. Here are some examples of common ad formats:
Full Page: Occupies an entire page in the newspaper, offering ample space for your message.
Half Page: Takes up half of the page, either horizontally or vertically.
Quarter Page: Takes up a quarter of the page.
Smaller Ad Modules: Might be an eighth of a page or less, typically being the most cost-effective solution.
Spread: A double full page that stretches across two pages, giving extra space for your message.
Special Placement Ads: These ads are positioned in strategic places in the newspaper, like the front page, back page, or near popular content.
Inserts: A separate supplement or brochure that comes with the newspaper.
The format most suitable for you depends on your budget, target audience, and message. Each format has its unique advantages and can reach readers in different ways.
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