Get started with Newspaper advertising in United States

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1185 brands found

Cincinnati Enquirer

News · The Cincinnati Enquirer is a morning daily newspaper published by Gannett in Cincinnati, Ohio, United States. First published in 1841, the E...
Active in Ohio
Offers Newspapers

Huron Daily Tribune

News · The Huron Daily Tribune is a daily newspaper in Bad Axe, Michigan. The newspaper serves Huron County, in the upper part of "The Thumb". Its ...
Active in Michigan
Offers Newspapers

City Pulse

News · City Pulse is Lansing, Michigan’s free alt-weekly covering local politics, arts & entertainment, dining and more happening across Mid-Michig...
Active in Michigan
Offers Newspapers

The Ann Arbor News

News · The Ann Arbor News is a newspaper serving Washtenaw and Livingston counties in Michigan. Published daily online through MLive.com, the paper...
Active in Michigan
Offers Newspapers
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The Oakland Press

News · The Oakland Press is a daily newspaper published in Oakland County, Michigan with headquarters in Troy. It is owned by 21st Century Media, w...
Active in Michigan
Offers Newspapers

The Times Herald

News · The Port Huron Times was founded as a weekly paper in the spring of 1869 under the editorship of James H. Stone. The Times was expanded to a...
Active in Michigan
Offers Newspapers

The News Advocate

News · The News Advocate is Manistee County, Michigan’s leading source for local news, sports and events.Published Monday through Saturday, the New...
Active in Michigan
Offers Newspapers

The Midland Daily News

News · The Midland Daily News is a daily newspaper which serves Midland County, Michigan. The offices for the paper are located at 219 East Main St...
Active in Michigan
Offers Newspapers

The Pioneer

News · The Pioneer is a 6-day a week newspaper covering Big Rapids, greater Mecosta County, Osceola County and parts of Lake and Newaygo Counties.W...
Active in Michigan
Offers Newspapers

The Alpena News

News · The Alpena News is a general daily newspaper in the city of Alpena, Michigan in the United States. It has an approximate circulation of 10,0...
Active in Michigan
Offers Newspapers

The Michigan Daily

News · The Michigan Daily has been serving The University of Michigan community with news and campus information since 1890. With over 130 years un...
Active in Michigan
Offers Newspapers

Battle Creek Enquirer

News · The Battle Creek Enquirer is a daily newspaper in Battle Creek, Michigan. The newspaper, owned by the Gannett, is the only daily paper servi...
Active in Michigan
Offers Newspapers

The Bay City Times

News · The Bay City Times is a newspaper published in Bay City, Michigan, United States, published Thursdays, Fridays and Sundays, with a Tuesday e...
Active in Michigan
Offers Newspapers

The Herald-Palladium

News · The Herald-Palladium has held its current name only since 1975, but it can trace its genealogy back to 1868.And the Twin Cities of Benton Ha...
Active in Michigan
Offers Newspapers

Cadillac Evening News

News · Local news has been the heart and soul of our organization since we first started publishing newspapers in 1872. And for years, we have work...
Active in Michigan
Offers Newspapers

Charlevoix Courier

News · The Charlevoix Courier is the weekly newspaper of Charlevoix, Michigan. The paper publishes weekly on Fridays.The Charlevoix Courier was fou...
Active in Michigan
Offers Newspapers

Between the Lines

News · Each month 18,000 copies of Between The Lines newspaper are distributed to hundreds of sites across Michigan, with the heaviest concentratio...
Active in Michigan
Offers Newspapers

The Jewish News

News · The Detroit Jewish News has been serving Metro Detroit’s Jewish community since 1942 with news and opinion that’s engaging, educational, enj...
Active in Michigan
Offers Newspapers

Metro Times

News · For more than 40 years Metro Times has been Detroit’s premier alternative source for news, arts, culture, music, film, food, fashion and mor...
Active in Michigan
Offers Newspapers

The State News

News · The State News has been a pillar of Michigan State University, East Lansing, Lansing, and surrounding communities for more than 100 years. I...
Active in Michigan
Offers Newspapers
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What are the advantages of newspaper advertising?

Newspaper advertising is one of the more affordable advertising options out there while offering the potential to reach a broad audience with high coverage. With a newspaper ad, you can effortlessly target local demographics and reinforce your brand in a specific city or region.

Newspapers are known for their authenticity and are often considered more credible sources than other media channels, boosting trust for the advertiser.

Given that newspapers have a high publication frequency with many release dates, your advertising can be incredibly flexible. With ready material, your ad can be out in a newspaper as soon as next week.

How much does it cost to advertise in a newspaper?

The cost of advertising in a newspaper starts from around 300 USD and can go up to 20 000 USD, depending on several factors like the newspaper's reach, the size of the ad, and the paper's geographical area.

A small local newspaper might have significantly lower prices than what a larger national publication offers. We've analyzed rate cards from hundreds of newspapers to understand how they differ and what influences the pricing. When considering newspaper advertising, it's essential to account for the ad size, the newspaper's circulation and distribution, its popularity, the chosen ad placement within the paper, and its geographical location.

Furthermore, costs can be influenced by choosing color or black and white, opting for special offers or bundled prices, and seasonal variations.

To get an accurate pricing, it's recommended to contact the newspaper's advertising department directly, many of which also provide digital media kits with pricing. Ensure you negotiate to get the best price possible. On Ocast, you can browse through hundreds of newspapers and compare prices directly on their profiles.

What are the different formats in newspaper advertising?

When looking to advertise in a newspaper, there are various formats and sizes to choose from, and these can differ between newspapers and publications. Here are some examples of common ad formats:

Full Page: Occupies an entire page in the newspaper, offering ample space for your message.

Half Page: Takes up half of the page, either horizontally or vertically.

Quarter Page: Takes up a quarter of the page.

Smaller Ad Modules: Might be an eighth of a page or less, typically being the most cost-effective solution.

Spread: A double full page that stretches across two pages, giving extra space for your message.

Special Placement Ads: These ads are positioned in strategic places in the newspaper, like the front page, back page, or near popular content.

Inserts: A separate supplement or brochure that comes with the newspaper.

The format most suitable for you depends on your budget, target audience, and message. Each format has its unique advantages and can reach readers in different ways.

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