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The Tyler Morning Telegraph is a daily newspaper based in Tyler, Texas, United States. It is privately owned by M. Roberts Media.The Tyler Morning Telegraph has been in publication since 1929, but the...
The Valley Morning Star, established in 1909 as the Harlingen Star, is an American newspaper published in Harlingen in the U.S. state of Texas. In 1938, The New York Times reported on a printer's str...
The Victoria Advocate is a daily newspaper independently published in Victoria, Texas. It is the second-oldest paper in Texas and the oldest west of the Colorado River, dating back to May 8, 1846, fo...
The Waco Tribune-Herald is an American daily newspaper serving Waco, Texas, and vicinity.The Tribune-Herald is best known for a series of stories in February and March 1993 about the Branch Davidian s...
The Weatherford Democrat is a five-day daily newspaper published in Weatherford, Texas, on Tuesday through Friday and on Saturday. Covering Parker County, Texas, it is owned by Community Newspaper Hol...
The Baylor Lariat is the award-winning student newspaper of Baylor University. Started in 1900, the publication has covered several top stories, both national and local.It was named Best Student Newsp...
the Times-Review was a more colorful newspaper to read, and notably to be employed by, in the early to middle years of the 20th Century.In 1950, the Times-Review added teletypesetter equipment and was...
The Times Record News is the leading newspaper in 16 North Texas and Southern Oklahoma counties. Having provided quality journalism and advertising to Wichita Falls and its surrounding communities for...
The Beaumont Enterprise, recognized by the Texas State Historical Survey Committee as Southeast Texas' oldest business, has been serving the region since 1880. Since 1998, The Enterprise annually has ...
The Laredo Morning Times, founded in 1881, is one of the oldest newspapers in Texas. It was acquired by Hearst in 1984. Tiempo de Laredo, part of the LMT family, is a Spanish-language daily that inclu...
The Midland Reporter-Telegram, acquired by Hearst in 1979, is located in the heart of the vast 54-county Permian Basin of West Texas, a geological region producing 70 percent of the oil in Texas.The n...
The Plainview Herald was acquired by Hearst in 1979. The Texas newspaper is published in the nation’s largest cotton-growing region and on the edge of the nation’s heaviest concentration of cattle-fee...
The Denton Record-Chronicle is the main newspaper for the city of Denton, Texas and Denton County.In 1899, William Edwards consolidated the Denton Chronicle and Denton County Record (founded 1892 and ...
The Fort Worth Star was founded in 1906 and merged with the Fort Worth Telegram in 1909 to become the Fort Worth Star-Telegram. The newspaper bears a rich and colorful legacy tied to the Old West. Its...
The Austin American-Statesman is the major daily newspaper for Austin, the capital city of Texas. It is owned by Gannett.The paper prints Associated Press, New York Times, The Washington Post, and Los...
American City Business Journals, Inc. (ACBJ) is an American newspaper publisher based in Charlotte, North Carolina. ACBJ publishes The Business Journals, which contains local business news for 44 mark...
The Austin Chronicle is an alternative weekly newspaper published every Thursday in Austin, Texas, United States. The paper is distributed through free news-stands, often at local eateries or coffee h...
The Bastrop Advertiser is a weekly newspaper covering Bastrop, Texas, and wider Bastrop County. Founded in 1853, it is one of the oldest continually operating weeklies in the state of Texas; and alon...
The Austin American-Statesman is the major daily newspaper for Austin, the capital city of Texas. It is owned by Gannett.The paper prints Associated Press, New York Times, The Washington Post, and Los...
The Austin American-Statesman is the major daily newspaper for Austin, the capital city of Texas. It is owned by Gannett.The paper prints Associated Press, New York Times, The Washington Post, and Los...
Newspaper advertising is one of the more affordable advertising options out there while offering the potential to reach a broad audience with high coverage. With a newspaper ad, you can effortlessly target local demographics and reinforce your brand in a specific city or region.
Newspapers are known for their authenticity and are often considered more credible sources than other media channels, boosting trust for the advertiser.
Given that newspapers have a high publication frequency with many release dates, your advertising can be incredibly flexible. With ready material, your ad can be out in a newspaper as soon as next week.
The cost of advertising in a newspaper starts from around 300 USD and can go up to 20 000 USD, depending on several factors like the newspaper's reach, the size of the ad, and the paper's geographical area.
A small local newspaper might have significantly lower prices than what a larger national publication offers. We've analyzed rate cards from hundreds of newspapers to understand how they differ and what influences the pricing. When considering newspaper advertising, it's essential to account for the ad size, the newspaper's circulation and distribution, its popularity, the chosen ad placement within the paper, and its geographical location.
Furthermore, costs can be influenced by choosing color or black and white, opting for special offers or bundled prices, and seasonal variations.
To get an accurate pricing, it's recommended to contact the newspaper's advertising department directly, many of which also provide digital media kits with pricing. Ensure you negotiate to get the best price possible. On Ocast, you can browse through hundreds of newspapers and compare prices directly on their profiles.
When looking to advertise in a newspaper, there are various formats and sizes to choose from, and these can differ between newspapers and publications. Here are some examples of common ad formats:
Full Page: Occupies an entire page in the newspaper, offering ample space for your message.
Half Page: Takes up half of the page, either horizontally or vertically.
Quarter Page: Takes up a quarter of the page.
Smaller Ad Modules: Might be an eighth of a page or less, typically being the most cost-effective solution.
Spread: A double full page that stretches across two pages, giving extra space for your message.
Special Placement Ads: These ads are positioned in strategic places in the newspaper, like the front page, back page, or near popular content.
Inserts: A separate supplement or brochure that comes with the newspaper.
The format most suitable for you depends on your budget, target audience, and message. Each format has its unique advantages and can reach readers in different ways.
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