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122 brands found
Valley Morning Star
News · The Valley Morning Star, established in 1909 as the Harlingen Star, is an American newspaper published in Harlingen in the U.S. state of Tex...
Greenville Herald-Banner
News · The oldest business in Hunt County, the Herald-Banner was founded on April 14, 1869 as the Greenville Herald by John C. Bayne. Almost a cent...
Beaumont Enterprise
News · The Beaumont Enterprise, recognized by the Texas State Historical Survey Committee as Southeast Texas' oldest business, has been serving the...
Cleburne Times-Review
News · the Times-Review was a more colorful newspaper to read, and notably to be employed by, in the early to middle years of the 20th Century.In 1...
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Times Record News
News · The Times Record News is the leading newspaper in 16 North Texas and Southern Oklahoma counties. Having provided quality journalism and adve...
Abilene Reporter-News
News · Abilene Reporter-News is a daily newspaper based in Abilene, Texas, United States. The newspaper started publishing as the weekly Abilene Re...
The Allen American
News · The Allen American is a weekly local newspaper in Allen, Texas founded in 1970. It is currently operated by Star Media. In 1972 it swept th...
Amarillo Globe-News
News · The Amarillo Globe-News is a daily newspaper in Amarillo, Texas, owned by Gannett. The newspaper is based at downtown's FirstBank Southwest ...
The Bryan-College Station Eagle
News · The Eagle, officially known as The Bryan-College Station Eagle, is a daily newspaper based in Bryan, Texas, United States. Centered in Brazo...
Corpus Christi Caller-Times
News · The Corpus Christi Caller-Times is the newspaper of record for Corpus Christi, Texas.The Caller-Times and Caller.com have consistently been ...
Gainesville Daily Register
News · The Gainesville Daily Register is newspaper published in Gainesville, Texas, on Tuesdays and Fridays. It has been published continuously sin...
Galveston County Daily News
News · The Daily News, formerly the Galveston County Daily News and Galveston Daily News, is a newspaper published in Galveston, Texas, United Stat...
Hood County News
News · Hood County News is an American twice weekly newspaper, serving Granbury and Hood County, Texas. It is descended from the Granbury Vidette, ...
Jasper Newsboy
News · The Jasper Newsboy is the newspaper of Jasper, Jasper County, Texas, United States.A weekly newspaper, the Jasper Newsboy has been published...
The Kerrville Daily Times
News · The Kerrville Daily Times, formerly the Kerrville Times and Centerpoint News, is a local and regional newspaper published in Kerrville, Texa...
Killeen Daily Herald
News · The Killeen Daily Herald is a daily newspaper in Killeen, Texas. The newspaper was established in June 1890 as the weekly Killeen Herald, ow...
Longview News-Journal
News · The Longview News-Journal is the major newspaper printed in the City of Longview, Texas.Dating to 1871 under independent publishers, includi...
Lubbock Avalanche-Journal
News · Lubbock Avalanche-Journal is a newspaper based in Lubbock, Texas, United States. It is owned by Gannett.The Lubbock Avalanche was founded in...
The Lufkin Daily News
News · The Lufkin Daily News became a member of the Southern Newspapers Inc. family on June 1, 2009, when the Houston-based community newspaper com...
Mineral Wells Index
News · The Mineral Wells Index was a daily newspaper published in Mineral Wells, Texas, on weekday afternoons and Sunday mornings. The Index covera...
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What are the advantages of newspaper advertising?
Newspaper advertising is one of the more affordable advertising options out there while offering the potential to reach a broad audience with high coverage. With a newspaper ad, you can effortlessly target local demographics and reinforce your brand in a specific city or region.
Newspapers are known for their authenticity and are often considered more credible sources than other media channels, boosting trust for the advertiser.
Given that newspapers have a high publication frequency with many release dates, your advertising can be incredibly flexible. With ready material, your ad can be out in a newspaper as soon as next week.
How much does it cost to advertise in a newspaper?
The cost of advertising in a newspaper starts from around 300 USD and can go up to 20 000 USD, depending on several factors like the newspaper's reach, the size of the ad, and the paper's geographical area.
A small local newspaper might have significantly lower prices than what a larger national publication offers. We've analyzed rate cards from hundreds of newspapers to understand how they differ and what influences the pricing. When considering newspaper advertising, it's essential to account for the ad size, the newspaper's circulation and distribution, its popularity, the chosen ad placement within the paper, and its geographical location.
Furthermore, costs can be influenced by choosing color or black and white, opting for special offers or bundled prices, and seasonal variations.
To get an accurate pricing, it's recommended to contact the newspaper's advertising department directly, many of which also provide digital media kits with pricing. Ensure you negotiate to get the best price possible. On Ocast, you can browse through hundreds of newspapers and compare prices directly on their profiles.
What are the different formats in newspaper advertising?
When looking to advertise in a newspaper, there are various formats and sizes to choose from, and these can differ between newspapers and publications. Here are some examples of common ad formats:
Full Page: Occupies an entire page in the newspaper, offering ample space for your message.
Half Page: Takes up half of the page, either horizontally or vertically.
Quarter Page: Takes up a quarter of the page.
Smaller Ad Modules: Might be an eighth of a page or less, typically being the most cost-effective solution.
Spread: A double full page that stretches across two pages, giving extra space for your message.
Special Placement Ads: These ads are positioned in strategic places in the newspaper, like the front page, back page, or near popular content.
Inserts: A separate supplement or brochure that comes with the newspaper.
The format most suitable for you depends on your budget, target audience, and message. Each format has its unique advantages and can reach readers in different ways.
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