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The Courier-Journal was created from the merger of several newspapers introduced in Kentucky in the 19th century. Pioneer paper The Focus of Politics, Commerce and Literature, was founded in 1826 in L...
The Lexington Herald traces its roots to 1870 and the Lexington Leader to 1888. Leader owner John G. Stoll bought the Herald in 1937; Knight Newspapers bought them in 1973. The papers merged Jan. 1, 1...
The Daily Independent is a morning newspaper covering the city of Ashland and surrounding areas of Boyd County, Kentucky. Previously published daily, the print schedule was reduced to five days a week...
The Henderson Gleaner (also known as The Gleaner) is the daily newspaper in Henderson, Kentucky. The newspaper is published Tuesday through Sunday mornings. It has not been published on Mondays since ...
The Messenger-Inquirer publishes seven days a week and is the primary daily newspaper serving Daviess, Hancock, McLean, Muhlenberg and Ohio counties in western Kentucky. The main office and production...
The Richmond Register is a three daily newspaper based in Richmond, Kentucky, and covering Madison County. It publishes Tuesday, Thursday and Saturday. The Register is owned by Community Newspaper Hol...
The Commonwealth Journal, Pulaski County's only daily newspaper, is rich in history and tradition. The Commonwealth Journal is the product of the merger of two weekly newspapers: The Somerset Journal,...
Commonly known as the Bowling Green Daily News, the paper traces its roots to the Bowling Green Democrat, originally the Gazette, which was founded in 1854. In 1882, John B. Gaines established the Dai...
The Kentucky Kernel Founded in 1908 and independent since 1972, the Kentucky Kernel is the non-profit, student-run newspaper for the University of Kentucky. The Kernel offers the most extensive news c...
The Daily Journal is an American daily newspaper published Monday through Saturday mornings in Franklin, Indiana. It is owned by AIM Media Indiana. It covers the entirety of Johnson County, Indiana in...
The Daily Reporter is an American daily newspaper published Mondays through Saturdays in Greenfield, Indiana. It is owned by Home News Enterprises. It covers the city of Greenfield and several nearby ...
The Elkhart Truth is a daily, digital-first media outlet based in Elkhart, Indiana, that covers Elkhart County in northern Indiana. The newspaper was founded in 1889 and is a family-owned operation. T...
The Evansville Courier & Press has seen many changes throughout its history. The first newspaper was published In January 1845, by Evansville attorney William Newton. It was a four-page weekly called ...
The Goshen News is a six-day, Monday through Saturday daily newspaper serving Goshen, Indiana, and adjacent portions of Elkhart, Kosciosko, Noble, LaGrange and Marshall Counties in Indiana. The paper ...
The first issue of the Greensburg Daily News was published January 1, 1894 by Worrell Newspapers of Indiana. The independent Republican paper was printed every day except Sunday. Weekly editions of th...
The Herald Bulletin has a long history of serving Madison County. The Anderson Herald began publishing in 1868 as a weekly publication. The Anderson Daily Bulletin was formed in 1885 and became Madiso...
The Herald Republican, serving Steuben County, Ind., traces its roots to the pre-Civil War publication, the Steuben Republican, first published in May 1857. The Angola Herald began publication as a De...
The Herald-Times is a daily newspaper serving Bloomington, Indiana and surrounding areas. The newspaper won the Blue Ribbon Daily award in 1975, 1984 2007, and 2014, naming it the best daily newspaper...
The Lafayette Journal & Courier is a daily newspaper owned by Gannett, serving Lafayette, Indiana, and the surrounding communities. It was established in 1920 through the merger of two local papers, t...
The Journal Review is a newspaper based in Crawfordsville, Indiana, USA with a circulation of 6,000. It is a daily except Sunday paper and reports national news and news for the surrounding Montgomery...
Newspaper advertising is one of the more affordable advertising options out there while offering the potential to reach a broad audience with high coverage. With a newspaper ad, you can effortlessly target local demographics and reinforce your brand in a specific city or region.
Newspapers are known for their authenticity and are often considered more credible sources than other media channels, boosting trust for the advertiser.
Given that newspapers have a high publication frequency with many release dates, your advertising can be incredibly flexible. With ready material, your ad can be out in a newspaper as soon as next week.
The cost of advertising in a newspaper starts from around 300 USD and can go up to 20 000 USD, depending on several factors like the newspaper's reach, the size of the ad, and the paper's geographical area.
A small local newspaper might have significantly lower prices than what a larger national publication offers. We've analyzed rate cards from hundreds of newspapers to understand how they differ and what influences the pricing. When considering newspaper advertising, it's essential to account for the ad size, the newspaper's circulation and distribution, its popularity, the chosen ad placement within the paper, and its geographical location.
Furthermore, costs can be influenced by choosing color or black and white, opting for special offers or bundled prices, and seasonal variations.
To get an accurate pricing, it's recommended to contact the newspaper's advertising department directly, many of which also provide digital media kits with pricing. Ensure you negotiate to get the best price possible. On Ocast, you can browse through hundreds of newspapers and compare prices directly on their profiles.
When looking to advertise in a newspaper, there are various formats and sizes to choose from, and these can differ between newspapers and publications. Here are some examples of common ad formats:
Full Page: Occupies an entire page in the newspaper, offering ample space for your message.
Half Page: Takes up half of the page, either horizontally or vertically.
Quarter Page: Takes up a quarter of the page.
Smaller Ad Modules: Might be an eighth of a page or less, typically being the most cost-effective solution.
Spread: A double full page that stretches across two pages, giving extra space for your message.
Special Placement Ads: These ads are positioned in strategic places in the newspaper, like the front page, back page, or near popular content.
Inserts: A separate supplement or brochure that comes with the newspaper.
The format most suitable for you depends on your budget, target audience, and message. Each format has its unique advantages and can reach readers in different ways.
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