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Best Newspaper advertising providers in Chicago, IL
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Lake County News-Sun
News · The Lake County News-Sun is a regional newspaper based in Gurnee, Illinois, United States, that predominantly covers news for Lake County, I...
Chicago Tribune
Regional News · Chicago Tribune, daily newspaper published in Chicago, one of the leading American newspapers and long the dominant, sometimes strident, voi...
The Chicago Defender
News · The Chicago Defender is a multi-media content provider of news, information and events that cover the interests of the urban African America...
Chicago Sun-Times
News · Winner of eight Pulitzer Prizes, the Chicago Sun-Times is Chicago’s oldest continuously published daily newspaper in the city. Founded in 19...
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La Grange Suburban Life
News · La Grange is a suburb of Chicago with a population of 15,555. La Grange is in Cook County and is one of the best places to live in Illinois....
Wednesday Journal
News · Wednesday Journal, Inc. is a newspaper publisher based in Oak Park, Illinois. It publishes a free weekly community newspaper in Chicago's Au...
The Chicago Maroon
News · The Chicago Maroon, the independent student newspaper of the University of Chicago, is a weekly publication founded in 1892. During autumn, ...
Columbia College Chicago
News · Located in the heart of downtown Chicago’s Cultural Mile, Columbia College Chicago is a private, nonprofit college offering a distinctive cu...
A.V. Club
Entertainment · The A.V. Club is an American online newspaper and entertainment website featuring reviews, interviews, and other articles that examine films...
The State Journal-Register
News · The State Journal-Register is the only local daily newspaper for Springfield, Illinois, and its surrounding area. It was founded in 1831 as ...
Northwest Herald
News · The Northwest Herald is a daily tabloid newspaper published in Crystal Lake, Illinois. The paper serves the northwest suburbs of Chicago, in...
The Edwardsville Intelligencer
News · The Edwardsville Intelligencer is an American daily newspaper in Illinois based in Edwardsville. The paper is circulated in Edwardsville, G...
The Journal-Courier
News · The Journal-Courier is a daily newspaper and online provider of local news and information for central Illinois, including Brown, Cass, Gree...
The Telegraph
News · The Telegraph is passionate and committed to its role as the watchdog and trusted source of news, entertainment and advertising for the Alto...
The Beacon-News
News · Founded in 1847, the Chicago Tribune, is the top source of news and information in the Chicago area and the largest news organization in the...
Belleville News-Democrat
News · As the second-largest metropolitan area in Illinois, the Belleville area is a bustling, diverse region just outside St. Louis, Mo. The News-...
Daily Chronicle
News · The 'Daily Chronicle' was a British newspaper that was published from 1872 to 1930 when it merged with the Daily News to become the News Chr...
Daily Herald
News · The Daily Herald is a daily newspaper based in Arlington Heights, Illinois, a suburb of Chicago. The newspaper is distributed in the norther...
Daily Southtown
News · The Daily Southtown is a newspaper of the Chicago, Illinois, United States metropolitan area that covers the south suburbs and the South Sid...
The Dispatch
News · The Dispatch–Argus is a daily morning newspaper in East Moline, Illinois and circulated primarily throughout the Illinois side of the Quad C...
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What are the advantages of newspaper advertising?
Newspaper advertising is one of the more affordable advertising options out there while offering the potential to reach a broad audience with high coverage. With a newspaper ad, you can effortlessly target local demographics and reinforce your brand in a specific city or region.
Newspapers are known for their authenticity and are often considered more credible sources than other media channels, boosting trust for the advertiser.
Given that newspapers have a high publication frequency with many release dates, your advertising can be incredibly flexible. With ready material, your ad can be out in a newspaper as soon as next week.
How much does it cost to advertise in a newspaper?
The cost of advertising in a newspaper starts from around 300 USD and can go up to 20 000 USD, depending on several factors like the newspaper's reach, the size of the ad, and the paper's geographical area.
A small local newspaper might have significantly lower prices than what a larger national publication offers. We've analyzed rate cards from hundreds of newspapers to understand how they differ and what influences the pricing. When considering newspaper advertising, it's essential to account for the ad size, the newspaper's circulation and distribution, its popularity, the chosen ad placement within the paper, and its geographical location.
Furthermore, costs can be influenced by choosing color or black and white, opting for special offers or bundled prices, and seasonal variations.
To get an accurate pricing, it's recommended to contact the newspaper's advertising department directly, many of which also provide digital media kits with pricing. Ensure you negotiate to get the best price possible. On Ocast, you can browse through hundreds of newspapers and compare prices directly on their profiles.
What are the different formats in newspaper advertising?
When looking to advertise in a newspaper, there are various formats and sizes to choose from, and these can differ between newspapers and publications. Here are some examples of common ad formats:
Full Page: Occupies an entire page in the newspaper, offering ample space for your message.
Half Page: Takes up half of the page, either horizontally or vertically.
Quarter Page: Takes up a quarter of the page.
Smaller Ad Modules: Might be an eighth of a page or less, typically being the most cost-effective solution.
Spread: A double full page that stretches across two pages, giving extra space for your message.
Special Placement Ads: These ads are positioned in strategic places in the newspaper, like the front page, back page, or near popular content.
Inserts: A separate supplement or brochure that comes with the newspaper.
The format most suitable for you depends on your budget, target audience, and message. Each format has its unique advantages and can reach readers in different ways.
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