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Knoxville News Sentinel
News
The Knoxville News Sentinel, also known as Knox News, is a daily newspaper in Knoxville, Tennessee, United States, owned by the Gannett Company.The newspaper was formed in 1926 from the merger of two ...
Leaf-Chronicle
News
The Leaf-Chronicle is a newspaper in the state of Tennessee, founded, officially, in 1808.First appearing as a weekly newspaper under various names as early as 1808 and eventually as the Clarksville C...
Memphis Flyer
News
The Memphis Flyer is Memphis’ alternative newsweekly, serving the metro Memphis area of nearly a million residents. The Flyer was started in 1989 by Contemporary Media, Inc., the locally owned publish...
Nashville Scene
News
Nashville Scene is an alternative newsweekly in Nashville, Tennessee. It was founded in 1989, became a part of Village Voice Media in 1999, and later joined the ranks of sixteen other publications aft...
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The Oak Ridger
News
The Oak Ridger is an American daily newspaper published Mondays through Fridays in Oak Ridge, Tennessee. It is owned by Gannett. Its editor and publisher is Darrell Richardson.The Oak Ridger was estab...
Tennessee Tribune
News
The Tennessee Tribune is an African-American newspaper in Nashville, Tennessee. Its circulation is statewide - Nashville, Chattanooga, Knoxville and Memphis, Tennessee. It was founded in 1991 by Roset...
Williamson Herald
News
The Williamson Herald was founded in 2005 to fill the need for local news in Williamson County. Now owned by CMD Publishing, the Herald is locally owned and operated. The Herald is also printed locall...
Wilson Post
News
The Wilson Post is Wilson County’s local newspaper. Published every Wednesday, The Post started as The Wilson World in 1979 and was purchased by Main Street Media of Tennessee in May 2013.Main Street ...
Abilene Reporter-News
News
Abilene Reporter-News is a daily newspaper based in Abilene, Texas, United States. The newspaper started publishing as the weekly Abilene Reporter, helmed by Charles Edwin Gilbert on June 17, 1881, ju...
The Allen American
News
The Allen American is a weekly local newspaper in Allen, Texas founded in 1970. It is currently operated by Star Media. In 1972 it swept the East Texas Press Association Awards, being judged the best...
Amarillo Globe-News
News
The Amarillo Globe-News is a daily newspaper in Amarillo, Texas, owned by Gannett. The newspaper is based at downtown's FirstBank Southwest Tower, but is printed at a facility in Lubbock. The current-...
Austin American-Statesman
News
The Austin American-Statesman is the major daily newspaper for Austin, the capital city of Texas. It is owned by Gannett.The paper prints Associated Press, New York Times, The Washington Post, and Los...
Austin Business Journal
News
American City Business Journals, Inc. (ACBJ) is an American newspaper publisher based in Charlotte, North Carolina. ACBJ publishes The Business Journals, which contains local business news for 44 mark...
The Austin Chronicle
News
The Austin Chronicle is an alternative weekly newspaper published every Thursday in Austin, Texas, United States. The paper is distributed through free news-stands, often at local eateries or coffee h...
Corpus Christi Caller-Times
News
The Corpus Christi Caller-Times is the newspaper of record for Corpus Christi, Texas.The Caller-Times and Caller.com have consistently been recognized for quality. In 2001, Caller-Times was named Best...
The Courier TX
News
The Courier is a daily newspaper published in Conroe, Texas, covering Montgomery County.The Courier is one of roughly 25 different newspapers in the Houston Community Newspapers (HCN) group of suburba...
Dallas Business Journal
News
American City Business Journals, Inc. (ACBJ) is an American newspaper publisher based in Charlotte, North Carolina. ACBJ publishes The Business Journals, which contains local business news for 44 mark...
Focus Daily News
News
The Focus Daily News is a daily newspaper published in DeSoto, Texas, covering Dallas County. It is locally owned and operated by Focus Newspapers of DFW. The newspaper is published on Tuesday, Wednes...
Gainesville Daily Register
News
The Gainesville Daily Register is newspaper published in Gainesville, Texas, on Tuesdays and Fridays. It has been published continuously since 1890. The newspaper covers primarily Cooke County, Texas,...
Galveston County Daily News
News
The Daily News, formerly the Galveston County Daily News and Galveston Daily News, is a newspaper published in Galveston, Texas, United States. It was first published April 11, 1842, making it the old...
What is the cost of advertising in newsletters?
The cost of advertising in newsletters varies depending on factors such as the newsletter's reach, audience, and the publisher's brand. The price tag for advertising in a newsletter issue for a medium-sized media starts around 500 USD and can extend over about 3000 USD per dispatch.
There's also an option to purchase newsletter dispatches in packages, which can be more cost-effective. The price can also be affected by the ad's format and size as well as its position in the newsletter.
We recommend contacting the publisher directly to get an idea of the cost of advertising in their newsletters. You can also request a quote via Ocast.com to gather quotes from multiple operators and thereby review which price and package suit best. You can also browse and compare among our operators here.
By comparing different options, you can find the most cost-effective way to reach your target audience by advertising in newsletters.
How do I find a list for newsletter dispatches?
You can start by searching on various websites belonging to companies or organizations within the desired industry. Many websites offering advertising also have newsletters as part of their ad strategy. You can often find their ad channels via their media kit. If the information isn't directly available on the website, you can always reach out to the website.
However, the quickest and most effective way to find a list for newsletter dispatches is to use platforms like Ocast.com, where you can find a compilation of different operators offering newsletters as an advertising channel. On Ocast, you can easily compare different newsletters based on their reach, audience, and cost. Request a quote via Ocast to get a better understanding of the costs and compare different options against each other.
What different formats are there in a newsletter?
The different formats available in newsletters can be tailored for each campaign. Among the different formats we find:
Banner ads: Often a banner is placed at the top or bottom of the newsletter. They are excellent for quickly capturing attention and leading clicks to your website.
Embedded ads: These ads can be text-based or contain images and offers that look like a natural part of the newsletter.
Sponsored posts: This format resembles embedded ads but is often longer and can include an entire article that is purchased. Sponsored posts are great for building knowledge about your brand to a specific audience.
Product placements: Here, specific products or services can be placed in a section of the newsletter, often with an image and a short description or an offer.
You can also choose to include exclusive offers or discount codes, any video ads, or smartly placed CTA (Call to Action) buttons in newsletters to convert, drive clicks, and encourage readers to act on your content.
Why should one choose newsletter advertising in their marketing?
Through marketing via newsletters, you have the opportunity to reach potential, or current customers directly via their email inbox. The strength of this strategy lies in the ability to reach extremely specific demographics or interest groups, where each newsletter acts as a bridge between the brand and a well-defined target audience.
Therefore, newsletters often also have higher engagement and click-through rates, which in turn leads to the easy predictability of the measurability and outcome of a campaign and therefore you can also calculate ROI (return on investment) even before starting a dispatch.
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