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Agriculture · AgriWatch går helt tæt på dansk landbrug og dets mange underleverandører med uafhængig, kritisk og fair erhvervsjournalistik. Vi dækker fra ...
Arts · Subjekt er Norges raskest voksende kunst- og kulturavis. Vi har i dag opp mot 200 000 unike lesere per måned og nærmere 800 000 sidevisninge...
Local News · Tynsetingen er en nettavis for Tynset som publiserer nyheter, arrangementer og interessant underholdning....
Advertising · Dansk Markedsføring skriver i Mediet Markedsføring om marketing, reklame, tech og kommunikation, som er udkommet siden 1927....
Advertising · L-Mediehus er landbrugets forenede medie og har en bred medieportefølje....
Local News · Mandag Morgen er en unik kombination af mediehus og tænketank som hjælper beslutningstagere med at forstå de udfordringer, vores samfund stå...
Advertising · Computerworld er Danmarks største medie for IT og rapporterer dagligt om branchenyheder....
Advertising · Foreningen Danes Worldwide står bag mediet DANES, et medie for danskere, der bor og arbejder internationalt....
IT · Digi er Norges ledende publikasjon rettet mot profesjonelle, ledere og beslutningstakere i IT-bransjen. Annonsere via Display, Native, nyhet...
Home & Garden · We focus on the home, food, DIY, the garden and everything that characterizes a good life. The style is both feminine and rustic, and the ar...
Classifieds · HR Nyheter är en av Sveriges ledande podcasts inom HR. Vi är data-drivna och arbetar nära våra annonsörer....
Advertising · Tipser is the enterprise platform for embedded commerce, enabling shoppers to make a purchase at the point of inspiration with no redirecti...
Horses · Trabland ist das digitale Tor zu Welt der Pferde!Das lebendige Internetportal bietet neben dem einzigartigen und vollständigen Branchenverze...
News · The St. Augustine Record is a daily morning newspaper published in St. Augustine, Florida. The newspaper was founded in 1894 and is owned by...
Computers · PC-Active bereikt een sterke inkoopdoelgroep die geïnteresseerd is in IT, computers en home electronics....
National News · HP/De Tijd volgt de politieke en culturele trends nauwgezet en houdt een vinger aan de pols van de maatschappij. De redactie verbindt zich n...
Beauty · GO Beauty er Danmarks største skønheds- og livstilsmagasin, onlineunivser og bookingportal. Det er en platform, hvor du kan lære mere om skø...
Parenting · Fabulous mama is het glossy lifestyle magazine voor trendy moeders met kinderen tussen de 0 en 12 jaar. fabulousmama.nl verzorgt daarbij jou...
Golf · Via Golfbranschen når du golfsveriges innersta kärna – golfens beslutsfattare. Därför är Golfbranschen.se ett bra val om du vill kommunicer...
The cost of advertising in newsletters varies depending on factors such as the newsletter's reach, audience, and the publisher's brand. The price tag for advertising in a newsletter issue for a medium-sized media starts around 500 USD and can extend over about 3000 USD per dispatch.
There's also an option to purchase newsletter dispatches in packages, which can be more cost-effective. The price can also be affected by the ad's format and size as well as its position in the newsletter.
We recommend contacting the publisher directly to get an idea of the cost of advertising in their newsletters. You can also request a quote via Ocast.com to gather quotes from multiple operators and thereby review which price and package suit best. You can also browse and compare among our operators here.
By comparing different options, you can find the most cost-effective way to reach your target audience by advertising in newsletters.
You can start by searching on various websites belonging to companies or organizations within the desired industry. Many websites offering advertising also have newsletters as part of their ad strategy. You can often find their ad channels via their media kit. If the information isn't directly available on the website, you can always reach out to the website.
However, the quickest and most effective way to find a list for newsletter dispatches is to use platforms like Ocast.com, where you can find a compilation of different operators offering newsletters as an advertising channel. On Ocast, you can easily compare different newsletters based on their reach, audience, and cost. Request a quote via Ocast to get a better understanding of the costs and compare different options against each other.
The different formats available in newsletters can be tailored for each campaign. Among the different formats we find:
Banner ads: Often a banner is placed at the top or bottom of the newsletter. They are excellent for quickly capturing attention and leading clicks to your website.
Embedded ads: These ads can be text-based or contain images and offers that look like a natural part of the newsletter.
Sponsored posts: This format resembles embedded ads but is often longer and can include an entire article that is purchased. Sponsored posts are great for building knowledge about your brand to a specific audience.
Product placements: Here, specific products or services can be placed in a section of the newsletter, often with an image and a short description or an offer.
You can also choose to include exclusive offers or discount codes, any video ads, or smartly placed CTA (Call to Action) buttons in newsletters to convert, drive clicks, and encourage readers to act on your content.
Through marketing via newsletters, you have the opportunity to reach potential, or current customers directly via their email inbox. The strength of this strategy lies in the ability to reach extremely specific demographics or interest groups, where each newsletter acts as a bridge between the brand and a well-defined target audience.
Therefore, newsletters often also have higher engagement and click-through rates, which in turn leads to the easy predictability of the measurability and outcome of a campaign and therefore you can also calculate ROI (return on investment) even before starting a dispatch.
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