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The Record-Courier is an American daily newspaper in Portage County, Ohio, based in Kent. It is published by Gannett of Tysons Corner, Virginia, after having previously been owned by Dix Communication...
The Lancaster Eagle-Gazette is a daily newspaper based in Lancaster, Ohio in the United States and founded in 1936. Before 1936, it was known as Lancaster Daily Eagle (1890–1936). The newspaper has ...
The Lima News is a daily newspaper covering news, sports and events in Allen, Auglaize, Hancock, Hardin, Mercer, Putnam, Shelby and Van Wert counties in Ohio.The Lima News has been servicing the Lima ...
The Morning Journal is a daily newspaper based in Lorain, Ohio. Originally the Lorain Journal, it was an afternoon paper which was historically more popular in an industrial town like Lorain, but swit...
The Morning Journal is the name of a Lisbon, Ohio, newspaper circulated in Columbiana County, Ohio, and environs.Located in Lisbon, Ohio, Morning Journal serves various communities through online and ...
The Mansfield News Journal is a daily newspaper based in Mansfield, Ohio, that serves Richland, Ashland and Crawford counties, as well as parts of Morrow, Knox and Huron counties in the north central ...
The Times Leader is a daily newspaper published in English. The newspaper operates through various departments, such as administration, advertising, business office, circulation and news management. ...
The Independent (formerly The Evening Independent) is an American daily newspaper published weekdays and Saturdays in Massillon, Ohio. It is owned by GateHouse Media.The newspaper covers western Stark...
The Middletown Journal was a morning newspaper published in Middletown, Ohio, United States seven days a week by Cox Media Group. The paper was printed at Cox's plant in Franklin, Ohio, and distribute...
The Times-Reporter is an American daily newspaper published seven mornings a week in New Philadelphia, Ohio. It is owned by Gannett.The newspaper was created in 1968 through the merger of The Daily Ti...
The Advocate is the local daily newspaper of Newark, Ohio, serving the general Licking County region. It has been part of the Gannett family of newspapers and periodicals since 2000. The Advocate is t...
The Norwalk Reflector is a newspaper in Norwalk, Ohio, published Monday through Saturday, except U.S. federal holidays, in Norwalk, Ohio, United States with a daily distribution of approximately 5,600...
Portsmouth Daily Times is a morning newspaper in Scioto County, Ohio with a print circulation of about 10,000. It was first printed in 1852 and printed Monday through Saturday, except Christmas Day. T...
The Salem News (formerly the Salem Evening News) is an American daily newspaper serving southern Essex County, Massachusetts. Although the paper is named for the city of Salem, its offices are now in ...
The Sandusky Register is a daily newspaper serving Sandusky, Ohio, as well as nearby Port Clinton and the Lake Erie Islands (collectively known regionally as Vacationland).The Sandusky Register has be...
Established in 1891, the Sidney Daily News is a five-day-per-week newspaper covering Sidney and Shelby County. The Sidney Daily News is the county’s top news source and also maintains social media pla...
The Springfield News-Sun is a daily newspaper published in Springfield, Ohio, by Cox Enterprises, which also publishes the Dayton Daily News. Both newspapers contain similar editorial content, but tai...
The Herald-Star is a daily newspaper based in Steubenville, Ohio.Its history began in 1806 with the founding of the Western Herald by William Lowry and John Miller. Miller, who left the paper to fight...
The News-Herald is a newspaper distributed in the northeastern portion of Greater Cleveland, Ohio, United States, serving Lake and Geauga Counties as well as a section of eastern Cuyahoga County. The ...
The Zanesville Times Recorder is a daily newspaper based in Zanesville, Ohio, that serves Muskingum County. The newspaper is part of the USA Today Network.On December 1, 1959, The Zanesville Times Rec...
The cost of advertising in newsletters varies depending on factors such as the newsletter's reach, audience, and the publisher's brand. The price tag for advertising in a newsletter issue for a medium-sized media starts around 500 USD and can extend over about 3000 USD per dispatch.
There's also an option to purchase newsletter dispatches in packages, which can be more cost-effective. The price can also be affected by the ad's format and size as well as its position in the newsletter.
We recommend contacting the publisher directly to get an idea of the cost of advertising in their newsletters. You can also request a quote via Ocast.com to gather quotes from multiple operators and thereby review which price and package suit best. You can also browse and compare among our operators here.
By comparing different options, you can find the most cost-effective way to reach your target audience by advertising in newsletters.
You can start by searching on various websites belonging to companies or organizations within the desired industry. Many websites offering advertising also have newsletters as part of their ad strategy. You can often find their ad channels via their media kit. If the information isn't directly available on the website, you can always reach out to the website.
However, the quickest and most effective way to find a list for newsletter dispatches is to use platforms like Ocast.com, where you can find a compilation of different operators offering newsletters as an advertising channel. On Ocast, you can easily compare different newsletters based on their reach, audience, and cost. Request a quote via Ocast to get a better understanding of the costs and compare different options against each other.
The different formats available in newsletters can be tailored for each campaign. Among the different formats we find:
Banner ads: Often a banner is placed at the top or bottom of the newsletter. They are excellent for quickly capturing attention and leading clicks to your website.
Embedded ads: These ads can be text-based or contain images and offers that look like a natural part of the newsletter.
Sponsored posts: This format resembles embedded ads but is often longer and can include an entire article that is purchased. Sponsored posts are great for building knowledge about your brand to a specific audience.
Product placements: Here, specific products or services can be placed in a section of the newsletter, often with an image and a short description or an offer.
You can also choose to include exclusive offers or discount codes, any video ads, or smartly placed CTA (Call to Action) buttons in newsletters to convert, drive clicks, and encourage readers to act on your content.
Through marketing via newsletters, you have the opportunity to reach potential, or current customers directly via their email inbox. The strength of this strategy lies in the ability to reach extremely specific demographics or interest groups, where each newsletter acts as a bridge between the brand and a well-defined target audience.
Therefore, newsletters often also have higher engagement and click-through rates, which in turn leads to the easy predictability of the measurability and outcome of a campaign and therefore you can also calculate ROI (return on investment) even before starting a dispatch.
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