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The Republican is a newspaper based in Springfield, Massachusetts covering news in the Greater Springfield area, as well as national news and pieces from Boston, Worcester and northern Connecticut. It...
The Salem News covers 13 communities on the North Shore — Salem, Beverly, Danvers, Peabody, Ipswich, Hamilton, Wenham, Marblehead, Swampscott, Middleton, Topsfield, Boxford and Manchester. We are base...
The Sentinel & Enterprise is a morning daily newspaper published in Fitchburg, Massachusetts, with a satellite news bureau in Leominster, Massachusetts. The newspaper covers local news in Fitchburg, L...
The Standard-Times (and Sunday Standard-Times), based in New Bedford, Massachusetts, is the largest of three daily newspapers covering the South Coast of Massachusetts,[1] along with The Herald News o...
The Sun, also known as The Lowell Sun, is a daily newspaper based in Lowell, Massachusetts, United States, serving towns in Massachusetts around the Greater Lowell area and beyond. As of 2011, its ave...
The Sun Chronicle is a daily newspaper in Attleboro, Massachusetts, United States. Most of its readers are in Attleboro and North Attleborough, Massachusetts, but it also covers nearby Foxborough, Man...
The Taunton Daily Gazette (and Taunton Sunday Gazette) is a daily newspaper founded in 1848. Based in Taunton, Massachusetts, its coverage area also includes Berkley, Rehoboth, Dighton, Lakeville, Nor...
The Telegram & Gazette (and Sunday Telegram) is the only daily newspaper of Worcester, Massachusetts. The paper, headquartered at 100 Front Street and known locally as the Telegram or the T & G, offer...
The Harvard Crimson is the student newspaper of Harvard University and was founded in 1873. Run entirely by Harvard College undergraduates, it served for many years as the only daily newspaper in Camb...
The Tech is MIT's oldest and largest newspaper. We have provided MIT faculty, staff, and students with continuous news service since 1881. We publish Thursdays during the regular school year and month...
The Tufts Daily is the entirely student-run newspaper of record at Tufts University in Medford, Mass. An editorially and financially independent organization, the Daily’s staff of more than 100 covers...
The Other Paper serves Vermont’s second largest city. Published since 1977, it is the trusted go-to source for local news, connecting readers every week with what matters, including municipal, legisla...
The Barre Montpelier Times Argus is a daily morning newspaper serving the capital region of Vermont. It was established in 1897. The newspaper claims that "80% of all adults in the Barre/Montpelier ar...
The Bennington Banner is a daily newspaper published in Bennington, Vermont. The paper covers local, national, and world news. It is distributed throughout Southwestern Vermont and eastern New York (R...
The Burlington Free Press (sometimes referred to as "BFP" or "the Free Press") is a digital and print community news organization based in Burlington, Vermont, and owned by Gannett. It is one of the o...
The Caledonian-Record is a daily newspaper published in St. Johnsbury, Vermont and primarily circulates throughout Caledonia County. It was established in 1837. It employed a total staff of 36 as of 2...
Rutland Herald, a local 5-days a week newspaper based in Rutland, Vermont owned and operated by Brunswick Publishing, LLC. We deliver print newspapers Tuesday through Saturday in Addison, Bennington,...
St Albans Messenger is a twice-weekly newspaper established in 1861 covering Franklin County, Vermont. Samessenger.com publishes new content daily. Our beat reporters are on the ground covering local...
The News & Citizen is a weekly newspaper with a circulation of 13,500 based in Morrisville in the U.S. state of Vermont. It covers Lamoille County — the towns and villages of Morristown and Morrisvill...
The Shelburne News is an American newspaper serving the town of Shelburne, Vermont. The paper has a circulation of 4,500-5,000. It is a free, weekly paper published on Thursdays. The paper is owned ...
The cost of advertising in newsletters varies depending on factors such as the newsletter's reach, audience, and the publisher's brand. The price tag for advertising in a newsletter issue for a medium-sized media starts around 500 USD and can extend over about 3000 USD per dispatch.
There's also an option to purchase newsletter dispatches in packages, which can be more cost-effective. The price can also be affected by the ad's format and size as well as its position in the newsletter.
We recommend contacting the publisher directly to get an idea of the cost of advertising in their newsletters. You can also request a quote via Ocast.com to gather quotes from multiple operators and thereby review which price and package suit best. You can also browse and compare among our operators here.
By comparing different options, you can find the most cost-effective way to reach your target audience by advertising in newsletters.
You can start by searching on various websites belonging to companies or organizations within the desired industry. Many websites offering advertising also have newsletters as part of their ad strategy. You can often find their ad channels via their media kit. If the information isn't directly available on the website, you can always reach out to the website.
However, the quickest and most effective way to find a list for newsletter dispatches is to use platforms like Ocast.com, where you can find a compilation of different operators offering newsletters as an advertising channel. On Ocast, you can easily compare different newsletters based on their reach, audience, and cost. Request a quote via Ocast to get a better understanding of the costs and compare different options against each other.
The different formats available in newsletters can be tailored for each campaign. Among the different formats we find:
Banner ads: Often a banner is placed at the top or bottom of the newsletter. They are excellent for quickly capturing attention and leading clicks to your website.
Embedded ads: These ads can be text-based or contain images and offers that look like a natural part of the newsletter.
Sponsored posts: This format resembles embedded ads but is often longer and can include an entire article that is purchased. Sponsored posts are great for building knowledge about your brand to a specific audience.
Product placements: Here, specific products or services can be placed in a section of the newsletter, often with an image and a short description or an offer.
You can also choose to include exclusive offers or discount codes, any video ads, or smartly placed CTA (Call to Action) buttons in newsletters to convert, drive clicks, and encourage readers to act on your content.
Through marketing via newsletters, you have the opportunity to reach potential, or current customers directly via their email inbox. The strength of this strategy lies in the ability to reach extremely specific demographics or interest groups, where each newsletter acts as a bridge between the brand and a well-defined target audience.
Therefore, newsletters often also have higher engagement and click-through rates, which in turn leads to the easy predictability of the measurability and outcome of a campaign and therefore you can also calculate ROI (return on investment) even before starting a dispatch.
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