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The Green Bay Press-Gazette is a newspaper whose primary coverage is of northeastern Wisconsin, including Green Bay. It was founded as the Green Bay Gazette in 1866 as a weekly paper, becoming a daily...
The Gazette in Janesville, Wisconsin, is an award-winning newspaper covering Rock and Walworth counties. The Gazette was named Wisconsin’s Newspaper of the Year four years in a row and GazetteXtra.com...
The La Crosse Tribune is a daily newspaper published in La Crosse, Wisconsin, covering the tri-state area of Wisconsin, Iowa, and Minnesota in the United States.The paper was first founded in 1904, fo...
The Badger Herald is a newspaper serving the University of Wisconsin–Madison community, founded in 1969. The paper is published Monday through Friday during the academic year and once during the summe...
The Capital Times (or Cap Times) is a digital-first newspaper published in Madison, Wisconsin by The Capital Times Company. The company also owns 50 percent of Capital Newspapers, which now does busin...
The Daily Cardinal is a student newspaper that serves the University of Wisconsin–Madison community. One of the oldest student newspapers in the country, it began publishing on Monday, April 4, 1892....
The Wisconsin State Journal is a daily newspaper published in Madison, Wisconsin by Lee Enterprises. The newspaper, the second largest in Wisconsin, is primarily distributed in a 19 county region in s...
The Herald Times Reporter is a daily newspaper based in Manitowoc, Wisconsin and owned by Gannett as part of its USA Today Network Wisconsin division. The newspaper is distributed primarily throughout...
The Oshkosh Northwestern is a daily newspaper based in Oshkosh, Wisconsin.The Northwestern was owned by the Schwalm and Heaney families until 1998, when it was sold to Ogden Newspapers; Ogden traded t...
The Sheboygan Press is a daily newspaper based in Sheboygan, Wisconsin, United States. It is one of a number of newspapers in the state of Wisconsin owned by Gannett, including the Milwaukee Journal S...
The Watertown Daily Times is a newspaper published six days a week, Tuesday through Sunday, in Watertown, New York. It provides coverage of Jefferson County, Lewis County, St. Lawrence County and Oswe...
The Wausau Daily Herald is a daily morning broadsheet printed in Wausau, Wisconsin. It is the primary newspaper in Wausau and is distributed throughout Marathon and Lincoln counties. The Daily Herald ...
The Wisconsin Rapids Daily Tribune traces its history to a Wisconsin Rapids, Wisconsin newspaper started in the early 1900s by William F. Huffman, Sr. The newspaper today is a daily broadsheet with a ...
The Huron Daily Tribune is a daily newspaper in Bad Axe, Michigan. The newspaper serves Huron County, in the upper part of "The Thumb". Its parent company, Huron Publishing Company, is owned by Hearst...
The Oakland Press is a daily newspaper published in Oakland County, Michigan with headquarters in Troy. It is owned by 21st Century Media, with which its parent company merged in 2013 after filing for...
The Ann Arbor News is a newspaper serving Washtenaw and Livingston counties in Michigan. Published daily online through MLive.com, the paper also publishes print editions on Thursdays and SundaysPubli...
City Pulse is Lansing, Michigan’s free alt-weekly covering local politics, arts & entertainment, dining and more happening across Mid-Michigan. For more than 20 years, City Pulse is printed and distri...
The Port Huron Times was founded as a weekly paper in the spring of 1869 under the editorship of James H. Stone. The Times was expanded to a tri-weekly publication on March 4, 1871, and expanded to si...
The News Advocate is Manistee County, Michigan’s leading source for local news, sports and events.Published Monday through Saturday, the News Advocate traces its roots back to 1914, when the Manistee ...
The Midland Daily News is a daily newspaper which serves Midland County, Michigan. The offices for the paper are located at 219 East Main Street in downtown Midland; the paper is widely circulated aro...
The cost of advertising in newsletters varies depending on factors such as the newsletter's reach, audience, and the publisher's brand. The price tag for advertising in a newsletter issue for a medium-sized media starts around 500 USD and can extend over about 3000 USD per dispatch.
There's also an option to purchase newsletter dispatches in packages, which can be more cost-effective. The price can also be affected by the ad's format and size as well as its position in the newsletter.
We recommend contacting the publisher directly to get an idea of the cost of advertising in their newsletters. You can also request a quote via Ocast.com to gather quotes from multiple operators and thereby review which price and package suit best. You can also browse and compare among our operators here.
By comparing different options, you can find the most cost-effective way to reach your target audience by advertising in newsletters.
You can start by searching on various websites belonging to companies or organizations within the desired industry. Many websites offering advertising also have newsletters as part of their ad strategy. You can often find their ad channels via their media kit. If the information isn't directly available on the website, you can always reach out to the website.
However, the quickest and most effective way to find a list for newsletter dispatches is to use platforms like Ocast.com, where you can find a compilation of different operators offering newsletters as an advertising channel. On Ocast, you can easily compare different newsletters based on their reach, audience, and cost. Request a quote via Ocast to get a better understanding of the costs and compare different options against each other.
The different formats available in newsletters can be tailored for each campaign. Among the different formats we find:
Banner ads: Often a banner is placed at the top or bottom of the newsletter. They are excellent for quickly capturing attention and leading clicks to your website.
Embedded ads: These ads can be text-based or contain images and offers that look like a natural part of the newsletter.
Sponsored posts: This format resembles embedded ads but is often longer and can include an entire article that is purchased. Sponsored posts are great for building knowledge about your brand to a specific audience.
Product placements: Here, specific products or services can be placed in a section of the newsletter, often with an image and a short description or an offer.
You can also choose to include exclusive offers or discount codes, any video ads, or smartly placed CTA (Call to Action) buttons in newsletters to convert, drive clicks, and encourage readers to act on your content.
Through marketing via newsletters, you have the opportunity to reach potential, or current customers directly via their email inbox. The strength of this strategy lies in the ability to reach extremely specific demographics or interest groups, where each newsletter acts as a bridge between the brand and a well-defined target audience.
Therefore, newsletters often also have higher engagement and click-through rates, which in turn leads to the easy predictability of the measurability and outcome of a campaign and therefore you can also calculate ROI (return on investment) even before starting a dispatch.
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