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The Register-Mail is an American daily newspaper published in Galesburg, Illinois. The paper was owned by the Pritchard family from 1896 to 1989, when it was sold to the Journal Star. Copley Press bou...
The Dispatch–Argus is a daily morning newspaper in East Moline, Illinois and circulated primarily throughout the Illinois side of the Quad Cities — Moline, East Moline, Rock Island and Rock Island Cou...
The Rockford Register Star is the primary daily newspaper of the Rockford, Illinois, metropolitan area. The fifth-highest circulation newspaper in Illinois, the Register Star takes its name from the 1...
The Southern Illinoisan is a daily newspaper based in Carbondale, Illinois, known locally as "The Southern." As of October 2014, it has a daily circulation of 21,270, and a Sunday circulation of 26,95...
The Star Courier is an American daily newspaper published in Kewanee, Illinois. It is owned by Gannett.The daily newspaper is the largest of Gannett's holdings in Henry County, Illinois, which also in...
The State Journal-Register is the only local daily newspaper for Springfield, Illinois, and its surrounding area. It was founded in 1831 as the Sangamo Journal by William Bailhache and Edward Baker, a...
The Berwyn Suburban Life is a weekly newspaper published on Wednesdays in Berwyn, Illinois. The paper covers news of Berwyn, Cicero, Forest View and Stickney in western Cook County.The Berwyn Suburban...
Suburban Life Media is a Downers Grove, Illinois-based publisher of 20 weekly newspapers in Chicago's western and northern suburbs. Formerly known as Suburban Life Publications, it was purchased from ...
Suburban Life Media is a Downers Grove, Illinois-based publisher of 20 weekly newspapers in Chicago's western and northern suburbs. Formerly known as Suburban Life Publications, it was purchased from ...
The Record, a weekly legal journal covering the Madison and St. Clair County Civil Courts, is now accepting legal notices for publication. We would like to be considered your source for publishing leg...
The Daily Illini is the source for Fighting Illini sports coverage, local news, campus information and spirited commentary, published online every day and Wednesdays on newsstands.On Wednesday morning...
One of the nation’s most respected college newspapers, The Daily Northwestern has won dozens of national and regional awards. The Daily has won the Pacemaker — long regarded as the Pulitzer Prize of ...
Midwest Living is a regional American magazine published by Dotdash Meredith focused on the American Midwest. Founded in 1986, the magazine publishes region-specific information and inspiration, focus...
The Lake County News-Sun is a regional newspaper based in Gurnee, Illinois, United States, that predominantly covers news for Lake County, Illinois, a part of the Chicago metropolitan area. It is curr...
From expert guides to Chicago’s world-class dining and shopping scenes to a complete calendar of the season’s hottest events, art exhibitions, theater and dance, Michigan Avenue celebrates the city, e...
The Chicago Defender is a multi-media content provider of news, information and events that cover the interests of the urban African American community with culturally relevant content not regularly s...
Winner of eight Pulitzer Prizes, the Chicago Sun-Times is Chicago’s oldest continuously published daily newspaper in the city. Founded in 1948 through a merger of the Chicago Sun and the Daily Times, ...
La Grange is a suburb of Chicago with a population of 15,555. La Grange is in Cook County and is one of the best places to live in Illinois. Living in La Grange offers residents a dense suburban feel ...
Wednesday Journal, Inc. is a newspaper publisher based in Oak Park, Illinois. It publishes a free weekly community newspaper in Chicago's Austin neighborhood, paid weekly newspapers in the city's west...
As part of the award-winning Modern Luxury network of regional publications, CS delivers cutting- edge fashion spreads, international travel features and revealing celebrity profiles, actively engagin...
The cost of advertising in newsletters varies depending on factors such as the newsletter's reach, audience, and the publisher's brand. The price tag for advertising in a newsletter issue for a medium-sized media starts around 500 USD and can extend over about 3000 USD per dispatch.
There's also an option to purchase newsletter dispatches in packages, which can be more cost-effective. The price can also be affected by the ad's format and size as well as its position in the newsletter.
We recommend contacting the publisher directly to get an idea of the cost of advertising in their newsletters. You can also request a quote via Ocast.com to gather quotes from multiple operators and thereby review which price and package suit best. You can also browse and compare among our operators here.
By comparing different options, you can find the most cost-effective way to reach your target audience by advertising in newsletters.
You can start by searching on various websites belonging to companies or organizations within the desired industry. Many websites offering advertising also have newsletters as part of their ad strategy. You can often find their ad channels via their media kit. If the information isn't directly available on the website, you can always reach out to the website.
However, the quickest and most effective way to find a list for newsletter dispatches is to use platforms like Ocast.com, where you can find a compilation of different operators offering newsletters as an advertising channel. On Ocast, you can easily compare different newsletters based on their reach, audience, and cost. Request a quote via Ocast to get a better understanding of the costs and compare different options against each other.
The different formats available in newsletters can be tailored for each campaign. Among the different formats we find:
Banner ads: Often a banner is placed at the top or bottom of the newsletter. They are excellent for quickly capturing attention and leading clicks to your website.
Embedded ads: These ads can be text-based or contain images and offers that look like a natural part of the newsletter.
Sponsored posts: This format resembles embedded ads but is often longer and can include an entire article that is purchased. Sponsored posts are great for building knowledge about your brand to a specific audience.
Product placements: Here, specific products or services can be placed in a section of the newsletter, often with an image and a short description or an offer.
You can also choose to include exclusive offers or discount codes, any video ads, or smartly placed CTA (Call to Action) buttons in newsletters to convert, drive clicks, and encourage readers to act on your content.
Through marketing via newsletters, you have the opportunity to reach potential, or current customers directly via their email inbox. The strength of this strategy lies in the ability to reach extremely specific demographics or interest groups, where each newsletter acts as a bridge between the brand and a well-defined target audience.
Therefore, newsletters often also have higher engagement and click-through rates, which in turn leads to the easy predictability of the measurability and outcome of a campaign and therefore you can also calculate ROI (return on investment) even before starting a dispatch.
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