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Newsletter advertising in Boston, MA
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The Milford Daily News
News
The Milford Daily News is an American daily newspaper covering Milford, Massachusetts, and several nearby towns in Norfolk and Worcester counties. The newspaper is managed and printed by The MetroWest...
The Patriot Ledger
News
The Patriot Ledger is a daily newspaper in Quincy, Massachusetts, that serves the South Shore. It publishes Monday through Saturday.Known for its thorough news coverage of the 26 communities south of ...
The Republican
News
The Republican is a newspaper based in Springfield, Massachusetts covering news in the Greater Springfield area, as well as national news and pieces from Boston, Worcester and northern Connecticut. It...
The Salem News
News
The Salem News covers 13 communities on the North Shore — Salem, Beverly, Danvers, Peabody, Ipswich, Hamilton, Wenham, Marblehead, Swampscott, Middleton, Topsfield, Boxford and Manchester. We are base...
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Sentinel & Enterprise
News
The Sentinel & Enterprise is a morning daily newspaper published in Fitchburg, Massachusetts, with a satellite news bureau in Leominster, Massachusetts. The newspaper covers local news in Fitchburg, L...
The Standard-Times
News
The Standard-Times (and Sunday Standard-Times), based in New Bedford, Massachusetts, is the largest of three daily newspapers covering the South Coast of Massachusetts,[1] along with The Herald News o...
The Sun/The Lowell Sun
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The Sun, also known as The Lowell Sun, is a daily newspaper based in Lowell, Massachusetts, United States, serving towns in Massachusetts around the Greater Lowell area and beyond. As of 2011, its ave...
The Sun Chronicle
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The Sun Chronicle is a daily newspaper in Attleboro, Massachusetts, United States. Most of its readers are in Attleboro and North Attleborough, Massachusetts, but it also covers nearby Foxborough, Man...
Taunton Daily Gazette
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The Taunton Daily Gazette (and Taunton Sunday Gazette) is a daily newspaper founded in 1848. Based in Taunton, Massachusetts, its coverage area also includes Berkley, Rehoboth, Dighton, Lakeville, Nor...
Telegram & Gazette
News
The Telegram & Gazette (and Sunday Telegram) is the only daily newspaper of Worcester, Massachusetts. The paper, headquartered at 100 Front Street and known locally as the Telegram or the T & G, offer...
The Harvard Crimson MA
News
The Harvard Crimson is the student newspaper of Harvard University and was founded in 1873. Run entirely by Harvard College undergraduates, it served for many years as the only daily newspaper in Camb...
The Tech
News
The Tech is MIT's oldest and largest newspaper. We have provided MIT faculty, staff, and students with continuous news service since 1881. We publish Thursdays during the regular school year and month...
The Tufts Daily
News
The Tufts Daily is the entirely student-run newspaper of record at Tufts University in Medford, Mass. An editorially and financially independent organization, the Daily’s staff of more than 100 covers...
CIO (MA)
Tech
CIO attracts the highest concentration of enterprise CIOs and business technology executives with unparalleled peer insight and expertise on business strategy, innovation, and leadership. CIO readers ...
Computerworld USA
Tech
Computerworld focuses on empowering enterprise users and their managers, helping them create business advantage by skillfully exploiting today's abundantly powerful web, mobile, and desktop applicatio...
CSO
Tech
CSO serves enterprise security decision-makers and users with the critical information they need to stay ahead of evolving threats and defend against criminal cyberattacks. With incisive content that ...
Infoworld
Tech
InfoWorld covers software development, cloud computing, data analytics, and machine learning tools and technologies for an audience of information technology (IT) professionals, from CTOs and cloud ar...
Macworld MA
Tech
Macworld is owned by Foundry (formerly IDG Communications), a subsidiary of IDG Inc, which was acquired by Blackstone in 2021.Macworld delivers essential tips and buying advice to passionate Apple use...
Network World
Tech
Network World provides deep domain expertise on the modern enterprise data center, including the latest networking, storage, servers, and virtualization technologies. Focused on the decisions faced by...
PCWorld
Tech
PCWorld is dedicated to helping tech users of all experience levels get more from the hardware and software that’s central to a PC-centric universe. We focus on:Mainstream PCs,Gaming PCs and accessori...
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What is the cost of advertising in newsletters?
The cost of advertising in newsletters varies depending on factors such as the newsletter's reach, audience, and the publisher's brand. The price tag for advertising in a newsletter issue for a medium-sized media starts around 500 USD and can extend over about 3000 USD per dispatch.
There's also an option to purchase newsletter dispatches in packages, which can be more cost-effective. The price can also be affected by the ad's format and size as well as its position in the newsletter.
We recommend contacting the publisher directly to get an idea of the cost of advertising in their newsletters. You can also request a quote via Ocast.com to gather quotes from multiple operators and thereby review which price and package suit best. You can also browse and compare among our operators here.
By comparing different options, you can find the most cost-effective way to reach your target audience by advertising in newsletters.
How do I find a list for newsletter dispatches?
You can start by searching on various websites belonging to companies or organizations within the desired industry. Many websites offering advertising also have newsletters as part of their ad strategy. You can often find their ad channels via their media kit. If the information isn't directly available on the website, you can always reach out to the website.
However, the quickest and most effective way to find a list for newsletter dispatches is to use platforms like Ocast.com, where you can find a compilation of different operators offering newsletters as an advertising channel. On Ocast, you can easily compare different newsletters based on their reach, audience, and cost. Request a quote via Ocast to get a better understanding of the costs and compare different options against each other.
What different formats are there in a newsletter?
The different formats available in newsletters can be tailored for each campaign. Among the different formats we find:
Banner ads: Often a banner is placed at the top or bottom of the newsletter. They are excellent for quickly capturing attention and leading clicks to your website.
Embedded ads: These ads can be text-based or contain images and offers that look like a natural part of the newsletter.
Sponsored posts: This format resembles embedded ads but is often longer and can include an entire article that is purchased. Sponsored posts are great for building knowledge about your brand to a specific audience.
Product placements: Here, specific products or services can be placed in a section of the newsletter, often with an image and a short description or an offer.
You can also choose to include exclusive offers or discount codes, any video ads, or smartly placed CTA (Call to Action) buttons in newsletters to convert, drive clicks, and encourage readers to act on your content.
Why should one choose newsletter advertising in their marketing?
Through marketing via newsletters, you have the opportunity to reach potential, or current customers directly via their email inbox. The strength of this strategy lies in the ability to reach extremely specific demographics or interest groups, where each newsletter acts as a bridge between the brand and a well-defined target audience.
Therefore, newsletters often also have higher engagement and click-through rates, which in turn leads to the easy predictability of the measurability and outcome of a campaign and therefore you can also calculate ROI (return on investment) even before starting a dispatch.
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