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1402 brands found
CAPE Media
Marketplaces · Om CAPE Media
Vår affärsidé utgår ifrån med kunskap om marknaden, koll på läget och initiativkraft att sälja idéer som funkar för våra annonsörer. Vi ansvarar för hela eller delar av annonsförsäljningen på uppdrag ...
Omni
News · Om Omni
Omni är idag snabbast i Sverige på nyheter, men ger också den bredaste och mest allomfattande nyhetsbevakningen. Framförallt levererar Omni en saklig som trovärdig nyhetsbevakning. Omni har prisats so...
482,000
Total reach (individuals) per week
Orvesto Internet API
64%
Men
36%
Women
35-45 years
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Fastighetsnytt
Society · Om Fastighetsnytt
Fastighetsnytt är Sveriges ledande medie för beslutsfattare inom fastighets- och samhällsbyggnadsbranschen. Vi ger våra läsare oberoende nyheter varje dag på Fastighetsnytt.se, i nyhetsbrev och i vårt...
16,000
Total reach per issue
Orvesto Consumer (Manual)
66%
Men
34%
Women
35-64 years
Vi i Villa ny
Advertising · Vi i Villa - Sveriges största villatidning
Den oslagbara kombinationen av redaktionellt material av högsta klass, och annonser om just de ämnen som läsarna är intresserade av, gör Vi i Villa till både störst och mest relevant av Sveriges alla ...
GAFFA Sverige
Music · GAFFA är det störste musikmedie i Norden
GAFFA lanserades i Sverige 2010 och är både det största och det mest omtalande musikmediet i Norden. Aktiviteter drivs med en lokal utgångspunkt i Danmark, Sverige och Norge och online har GAFFA en s...
55%
Men
45%
Women
19-50 years
Energinyheter.se
News · Om Energinyheter.se
Vill du nå ut till hela energibranschen?Välkommen till www.energinyheter.se - Sveriges största mötesplats för energibranschen. ...
26,222
Active users per week
Google Analytics
50%
Men
50%
Women
13-65 years
Privata Affärer
Finance · Om Privata Affärer
Privata Affärer är en oberoende tidning som ger konkreta råd om placeringar i aktier, fonder och råvaror. Vi skriver om lån, boende, skatter och hur du bäst sparar till din pension, med tydligt fokus ...
102,000
Total reach per issue
Orvesto Consumer Magazines API
87%
Men
13%
Women
30-65 years
Innebandymagazinet
Sports · Om Innebandymagazinet
Hela Sveriges innebandymagazin och världens största sajt om innebandy, med fokus på både bredd och elit. Når i snitt mellan 50 000 och 75 000 unika besökare i veckan....
58,811
Active users per week
Google Analytics
69%
Men
31%
Women
25-44 years
Digital Foto
Photography · Digital Foto
Digital Foto är den största tidningen för amatörfotoentusiaster i de nordiska länderna. Digital Foto presenterar massor av inspiration, intervjuer med de bästa fotograferna, instruktiva artiklar som l...
81,688
Total reach
Own source
69%
Men
31%
Women
45-65 years
Trønderbladet
Local News · Trønderbladet
Hvorfor velge oss: Vi er Gauldalens største lokalavis. God dekning i Melhus- og Midtre Gauldal kommune Vi har lokal kunnskap og kjenner lokalt næringsliv. Mediehuset Trønderbladet er Gaulda...
Allas.se
Family & Relationships · Allas.se
With Allas.se we want to make life richer for all the amazing women in the middle of life! Here we gather the best content in story, health, relationships and food, with a modern graphic design and ad...
144,000
Total reach (individuals) per week
Orvesto Internet API
23%
Men
77%
Women
25-65 years
Happyride
Bicycling · About Happyride
Happy was started as HappyMTB.org in 2003 and is today Happyride.se, Sweden's by far the largest cycling site, with approximately 300,000 unique visitors each month during the season. Today, Happy is ...
30,578
Active users per week
Google Analytics
Altaposten
Advertising · Om Altaposten
Altaposten er lokalavis for Alta, Loppa og Kautokeino kommuner. Altaposten kom første gang ut 23. august 1969. Altaposten har papiravis, nettavis, Radio Alta og TV-Nord. Mediehuset Altaposten har også...
Fastighetsvärlden
Media · Sedan 1986 Sveriges ledande media inom bevakning av den kommersiella fastighetsbranschen.
Fastighetsvärlden är inriktad på nyheter, information och kunskap om fastighetsmarknaden och dess aktörer. Vi är sedan 1986 Sveriges ledande media inom bevakning av den kommersiella fastighetsbransche...
51,512
Active users per week
Google Analytics
Aktiespararna
Finance · Om Aktiespararna
Aktiespararna är det självklara valet för alla som är intresserade av aktier och privatekonomi. Vår målgrupp är inte bara ivrig, engagerad, lojal och hängiven, de blir också fler och fler. Tidningen A...
80%
Men
20%
Women
30-55 years
Stammis Student
Food & Drink · Stammis Student
74 000 ICA-studenter lyssnar – vad vill du förmedla? Känner ni att det är svårt att nå den yngre medvetna konsumenten? Ser ni, som vi, värdet i att skapa en tidig och hållbar relation med dem? Då kan ...
30%
Men
70%
Women
18-28 years
What is native advertising?
Native advertising is a type of online advertising where the ad content naturally blends with the content of the platform on which it is displayed, enhancing the user experience of the ad.
Unlike traditional display ads, which can stand out and interrupt the user's experience, native ads are designed to look and feel like a natural part of the website or app they are displayed on.
This form of advertising offers benefits such as higher engagement rates and better click-through rates (CTR) because users find them less intrusive. Native ads can include sponsored posts on social media, recommended articles on news sites, or other content-rich formats that fit naturally into the user's flow.
Understanding and implementing native advertising can help brands create more meaningful and less intrusive advertising experiences for their target audience.
How much does native advertising cost?
A native ad can vary in price from USD 1,500 to USD 12,000, with the price often based on factors such as the website's category, target audience, and reach. The cost can significantly increase if you wish for the ad to be visible for a longer period, or if you want to include additional services such as article production and distribution of the article across various social media channels.
We have listed hundreds of different brands on Ocast offering native advertising and recommend exploring and comparing different options as well as negotiating the price to get a good deal.
Why choose native advertising?
Native advertising is effective due to the way we humans operate and interact with online content. People always crave relevant and valuable content and, as a result, filter out a lot of content that isn't as relevant, like banners via display advertising. We tend to develop something called "banner blindness," a phenomenon where visitors systematically ignore banner ads, which has led to a drastic decrease in the effectiveness of traditional banner advertising over the years.
Native advertising is often more informative and less intrusive, which helps to educate and engage visitors, creating a positive association with the brand. In the long term, when a purchasing need arises, visitors remember the valuable content they consumed through native ads, making them more likely to consider and choose the advertised products or services.
Why is it called native advertising?
Originally, these ads were referred to as "advertorials," but as digital media grew in popularity, the term "native" (or "natives" in plural) became the common term for such ads, whether they are digital or printed.
Are native ads "hidden" ads?
Not at all! According to marketing laws, it should be clearly stated that a native ad is advertising. Hiding an ad as an innocent article can be misleading for the reader, which can harm the advertiser's brand. The goal of native advertising is to offer valuable content while the reader is aware of its commercial nature.
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