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1396 brands found
Seniordeal
Shopping · Seniordeal
Seniordeal.se startades 2012 med målet att hjälpa Sveriges seniorer och pensionärer 55+. I dagsläget har vi ca 190 000 medlemmar som på regelbunden basis sparar pengar via oss. Vi tycker att det är vi...
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Mark-Posten
Local News · Mark-Posten
Mark-Posten är en av Stampens senaste tillskott i nyhetsvärlden – helt digitalt. Varje dag skriver vi om det som är angeläget, ger dig en bredare inblick i situationen och belyser det som är viktigt f...
Camping.se
Travel · About Camping.se
Camping.se is Sweden's largest website for information, inspiration and booking accommodation at a campsite. Together with the magazine Camping.se, which is the largest travel magazine about Sweden, a...
45%
Men
55%
Women
13-65 years
Impact Loop
Startups · Om Impact Loop
Impact Loop: Din ingång till Sveriges impact-drivna affärsvärld Vi är den ledande nyhetstjänsten som håller ledare, entreprenörer och investerare uppdaterade om allt inom impact*. Grundat 2023 av Cami...
8,700
Total reach (individuals) per day
Manual Input
60%
Men
40%
Women
35-54 years
iTromsø
Advertising · iTromsø
Med over 125 års historie er iTromsø den eldste avisen i byen, og vår dekning av nyheter, politikk, kultur og sport er uovertruffen når det gjelder å holde deg oppdatert på alt som skjer i Tromsø. Hvi...
52%
Men
48%
Women
18-65 years
Vesterålen Online
Advertising · Om Vol.no
Vesteraalens Avis er lokalavisen for Hadsel og har kontor på StokmarknesVi kommer ut to ganger i uka, som papiravis og e-avis. Man kan også lese avisen i vår egen VA-app og på Vol.no....
Fjordabladet
Advertising · Fjordabladet
Fjordabladet er lokalavis for Nordfjord, lokalisert på Nordfjordeid i Eid kommune. Kjem ut to gonger i veka: tysdag og fredag....
55%
Men
45%
Women
47-48 years
Finnmarksposten
Local News · Amedia Salg Nord
Amedia Salg hjelper bedrifter med annonsering og markedsføring. Amedia er den største utgiveren av lokale medier i Norge, med aviser som leses av over 2,2 millioner mennesker hver eneste dag. Ingen kj...
Bilköparguiden
Automotive · Om Bilköparguiden
En inspirerande sajt med tips för sig som ska köpa eller sälja bil, eller om du bara läsa intressanta artiklar om bilar. Bilköparguiden är en sida och ett nyhetsbrev för dig som vill ha inspiration so...
Populär Historia
Hobbies & Interests · Populär Historia
Populär Historia ges ut en gång i månaden för personer som älskar svensk historia. Vi skriver om människor, händelser och fenomen - allt som skapat svensk historia från fornminnes tider till välfärdss...
217,967
Total reach
Own source
Världens Historia
Hobbies & Interests · Världens Historia
Världens historia adresserar all världens historia och täcker ett brett utbud av ämnen - från intensiva draman och upptäckter till triumfer inom teknologi och mästerverk av världens konst. Grundidén b...
316,906
Total reach
Own source
62%
Men
38%
Women
30-65 years
Motherhood.se
Parenting · Motherhood
At Motherhood, you meet the real mothers, with the stories that touch, surprise and sometimes even upset. We believe in the power of sisterhood, in mothers who support each other, and who want to shar...
40%
Men
60%
Women
16-44 years
Blogg.se
Advertising · Blogg.se
Sveriges största kvinnliga bloggportal – med över 30 000 aktiva bloggare. Här finns massor av inspirerande och engagerande innehåll....
VEGO Magasinet
Vegetarian & Vegan · VEGO är Sveriges första och största helt vegetariska mattidning med 98 000 läsare.
VEGO är Sveriges första och största helt vegetariska mattidning med 98 000 läsare. Här finner du grön mat när den är som bäst, från vegofierade klassiker till nya favoriter. Enkla vardagsrecept utan k...
Happyride
Bicycling · About Happyride
Happy was started as HappyMTB.org in 2003 and is today Happyride.se, Sweden's by far the largest cycling site, with approximately 300,000 unique visitors each month during the season. Today, Happy is ...
64,582
Active users per week
Google Analytics
Halden Arbeiderblad
Local News · Amedia Salg Follo og Østfold
Amedia Salg hjelper bedrifter med annonsering og markedsføring i hele Norge. Amedia er den største utgiveren av lokale medier i Norge, med aviser som leses av over 2,2 millioner mennesker hver eneste ...
Haugesunds Avis
Local News · Amedia Salg Rogaland
Amedia Salg og Marked hjelper bedrifter med annonsering og markedsføring. Amedia er den største utgiveren av lokale medier i Norge, med aviser som leses av over 2,2 millioner mennesker hver eneste dag...
What is native advertising?
Native advertising is a type of online advertising where the ad content naturally blends with the content of the platform on which it is displayed, enhancing the user experience of the ad.
Unlike traditional display ads, which can stand out and interrupt the user's experience, native ads are designed to look and feel like a natural part of the website or app they are displayed on.
This form of advertising offers benefits such as higher engagement rates and better click-through rates (CTR) because users find them less intrusive. Native ads can include sponsored posts on social media, recommended articles on news sites, or other content-rich formats that fit naturally into the user's flow.
Understanding and implementing native advertising can help brands create more meaningful and less intrusive advertising experiences for their target audience.
How much does native advertising cost?
A native ad can vary in price from USD 1,500 to USD 12,000, with the price often based on factors such as the website's category, target audience, and reach. The cost can significantly increase if you wish for the ad to be visible for a longer period, or if you want to include additional services such as article production and distribution of the article across various social media channels.
We have listed hundreds of different brands on Ocast offering native advertising and recommend exploring and comparing different options as well as negotiating the price to get a good deal.
Why choose native advertising?
Native advertising is effective due to the way we humans operate and interact with online content. People always crave relevant and valuable content and, as a result, filter out a lot of content that isn't as relevant, like banners via display advertising. We tend to develop something called "banner blindness," a phenomenon where visitors systematically ignore banner ads, which has led to a drastic decrease in the effectiveness of traditional banner advertising over the years.
Native advertising is often more informative and less intrusive, which helps to educate and engage visitors, creating a positive association with the brand. In the long term, when a purchasing need arises, visitors remember the valuable content they consumed through native ads, making them more likely to consider and choose the advertised products or services.
Why is it called native advertising?
Originally, these ads were referred to as "advertorials," but as digital media grew in popularity, the term "native" (or "natives" in plural) became the common term for such ads, whether they are digital or printed.
Are native ads "hidden" ads?
Not at all! According to marketing laws, it should be clearly stated that a native ad is advertising. Hiding an ad as an innocent article can be misleading for the reader, which can harm the advertiser's brand. The goal of native advertising is to offer valuable content while the reader is aware of its commercial nature.
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