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Insert Advertising in United States
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Northeast Mississippi Daily Journal
News · The Northeast Mississippi Daily Journal is the largest daily newspaper in northeast Mississippi. It was first published in 1872. It is based...
Austin Business Journal
News · American City Business Journals, Inc. (ACBJ) is an American newspaper publisher based in Charlotte, North Carolina. ACBJ publishes The Busin...
The Daily Texan
News · The Daily Texan is the student newspaper of the University of Texas at Austin. It is one of the largest college newspapers in the United Sta...
Williamson Herald
News · The Williamson Herald was founded in 2005 to fill the need for local news in Williamson County. Now owned by CMD Publishing, the Herald is l...
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Citizen Tribune
News · It was Sept. 6, 1966, after a buildup of several months, a daily newspaper the Citizen Tribune was born. The paper was created to serve the ...
Daily Post Athenian
News · The Daily Post-Athenian is proud to have served the news and advertising needs of this community for over 160 years.That makes us the oldest...
Chicago Sun-Times
News · Winner of eight Pulitzer Prizes, the Chicago Sun-Times is Chicago’s oldest continuously published daily newspaper in the city. Founded in 19...
Wednesday Journal
News · Wednesday Journal, Inc. is a newspaper publisher based in Oak Park, Illinois. It publishes a free weekly community newspaper in Chicago's Au...
Star Tribune
News · The Star Tribune is the largest newspaper in Minnesota. It originated as the Minneapolis Tribune in 1867 and the competing Minneapolis Daily...
Daily Journal (Franklin, Indiana)
News · The Daily Journal is an American daily newspaper published Monday through Saturday mornings in Franklin, Indiana. It is owned by AIM Media I...
The Herald Republican
News · The Herald Republican, serving Steuben County, Ind., traces its roots to the pre-Civil War publication, the Steuben Republican, first publis...
The News Sun
News · The News Sun is the daily newspaper serving Noble and LaGrange counties in northeast Indiana. It traces its history back to the spring of 18...
The Republic
News · The Republic has been recognized scores of times by state and national organizations for achievements in news reporting, advertising and cir...
Shepherd Express
News · Shepherd Express is Milwaukee's official alternative weekly covering the city's arts, entertainment, culture and dining. With over 300,000 ...
Ashland Daily Press
News · The Ashland Daily Press (or simply Daily Press) is a twice-weekly newspaper based in Ashland, Wisconsin. American Consolidated Media(ACM) bo...
The Daily Cardinal
News · The Daily Cardinal is a student newspaper that serves the University of Wisconsin–Madison community. One of the oldest student newspapers in...
The Advertiser-Gleam
News · The Advertiser-Gleam's lineage in Guntersville dates back to 1880. You'll welcome our professional news staff's in-depth, accurate and easy-...
Greenville Advocate
News · Since 1858, The Greenville Advocate has served the town of Greenville and all of Bond county, Illinois. The newspaper offers the best in loc...
VERANDA
Entertainment · Veranda is an American lifestyle magazine with a focus on the home, and has a circulation of 464,357 copies as of 2020. The magazine is one ...
Southern Living
Home & Garden · Southern Living is a lifestyle magazine aimed at readers in the Southern United States featuring recipes, house plans, garden plans, and inf...
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What is an insert in the context of advertising?
An insert is a separate printed or physical material that accompanies a main publication, such as a newspaper or magazine. It can be in the form of a product catalog, a trial-sized product, or offers and coupons. Inserts are created to highlight specific campaigns, events, or product news.
Why should one consider advertising via inserts?
Inserts stand out from regular advertisements, making them more memorable. Additionally, they serve as a bridge between digital and physical media: when customers see an insert, 30% go online to further explore the brand. This combination of reach and engagement makes insert advertising effective.
You can also be highly creative with inserts compared to other products. Many brands engage senses other than sight, such as smell, taste, and touch. Examples of such inserts include mini samples where one might test a new perfume, taste, or hand cream. By thinking outside the box, you can reach potential customers in a completely different way through inserts.
What is the cost to advertise with an insert?
The cost to advertise with an insert can vary depending on several factors such as size, design, print quality, product, and distribution scope. It's best to contact the specific publication for an estimate based on your specific needs. You can browse hundreds of media offering insert advertising on Ocast.
Which type of company should invest in advertising via inserts?
Inserts can be particularly effective for certain types of businesses, such as retail or event-driven businesses. The key lies in creating relevant content and choosing the right publication for distribution to best reach your target audience.
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