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Insert advertising in Massachusetts
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31 brands found
The Berkshire Eagle
News · The Berkshire Eagle is an American daily newspaper published in Pittsfield, Massachusetts, and covering all of Berkshire County, as well as ...
The Harvard Crimson MA
News · The Harvard Crimson is the student newspaper of Harvard University and was founded in 1873. Run entirely by Harvard College undergraduates, ...
The Tech
News · The Tech is MIT's oldest and largest newspaper. We have provided MIT faculty, staff, and students with continuous news service since 1881. W...
The Tufts Daily
News · The Tufts Daily is the entirely student-run newspaper of record at Tufts University in Medford, Mass. An editorially and financially indepen...
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The Reminder publications.
News · We publish local, hometown news for the Western Mass communities of: East Longmeadow, Wilbraham, Hampden, Longmeadow, Enfield (CT), Somers (...
The Laconia Daily Sun
News · The Laconia Daily Sun is a five-day (Tuesday through Saturday) free morning daily newspaper published in the city of Laconia, New Hampshire,...
New Hampshire Union Leader
News · The New Hampshire Union Leader and Sunday News deliver trusted news, information and resources connecting the Granite State.As publisher of ...
The Telegraph NH
News · The Telegraph has been the trusted source for local news and information in southern New Hampshire nearly two centuries.Our powerful reach, ...
Bedford Bulletin
News · Neighborhood News is the publisher of five free weeklies, based in Manchester, New Hampshire. The five weeklies are The Hooksett Banner, The...
The Valley Breeze of Pawtucket
News · In August 2009, The Valley Breeze founded its 5th newspaper, serving Pawtucket, R.I. Each week more than 9,000 papers are distributed there ...
The Westerly Sun
News · The Westerly Sun is a seven-day daily newspaper published in Westerly, Rhode Island, United States, covering portions of Washington County, ...
The North Providence Breeze
News · On March 27, 1996, The Valley Breeze began in the Cumberland home of its founder, Publisher Thomas V. Ward, a photojournalist and editor, in...
The Valley Breeze of Cumberland & Lincoln
News · On March 27, 1996, The Valley Breeze began in the Cumberland home of its founder, Publisher Thomas V. Ward, a photojournalist and editor, in...
The Valley Breeze of North Smithfield and Woonsocket
News · On March 27, 1996, The Valley Breeze began in the Cumberland home of its founder, Publisher Thomas V. Ward, a photojournalist and editor, in...
The Valley Breeze & Observer
News · In February, 2006, The Valley Breeze purchased the Burgess family’s 50-year-old Observer paid weekly newspaper of Smithfield, R.I. and the N...
Barrington Times
News · EastBayRI.com is powered by East Bay Media Group, a family company based in Bristol, Rhode Island, that began publishing newspapers in 1837....
Bristol Phoenix
News · EastBayRI.com is powered by East Bay Media Group, a family company based in Bristol, Rhode Island, that began publishing newspapers in 1837....
East Providence Post
News · EastBayRI.com is powered by East Bay Media Group, a family company based in Bristol, Rhode Island, that began publishing newspapers in 1837....
Sakonnet Times
News · EastBayRI.com is powered by East Bay Media Group, a family company based in Bristol, Rhode Island, that began publishing newspapers in 1837....
Warren Times-Gazette
News · The Warren Times-Gazette is a weekly newspaper in Bristol County, Rhode Island covering local news, sports, business and community events. I...
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What is an insert in the context of advertising?
An insert is a separate printed or physical material that accompanies a main publication, such as a newspaper or magazine. It can be in the form of a product catalog, a trial-sized product, or offers and coupons. Inserts are created to highlight specific campaigns, events, or product news.
Why should one consider advertising via inserts?
Inserts stand out from regular advertisements, making them more memorable. Additionally, they serve as a bridge between digital and physical media: when customers see an insert, 30% go online to further explore the brand. This combination of reach and engagement makes insert advertising effective.
You can also be highly creative with inserts compared to other products. Many brands engage senses other than sight, such as smell, taste, and touch. Examples of such inserts include mini samples where one might test a new perfume, taste, or hand cream. By thinking outside the box, you can reach potential customers in a completely different way through inserts.
What is the cost to advertise with an insert?
The cost to advertise with an insert can vary depending on several factors such as size, design, print quality, product, and distribution scope. It's best to contact the specific publication for an estimate based on your specific needs. You can browse hundreds of media offering insert advertising on Ocast.
Which type of company should invest in advertising via inserts?
Inserts can be particularly effective for certain types of businesses, such as retail or event-driven businesses. The key lies in creating relevant content and choosing the right publication for distribution to best reach your target audience.
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