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News · The Daily Targum is the official student newspaper of Rutgers, the State University of New Jersey. Founded in 1867, it is the second-oldes...
News · We are a startup independent local printed weekly newspaper whose mission is to “Spark dialogue, objectively inform, and build community in ...
News · TAPinto.net is a network of more than 90 franchised online local news and digital marketing platforms in New Jersey, New York, Pennsylvania,...
Home & Garden · Real Simple is an American monthly magazine published by Dotdash Meredith. The magazine features articles and information related to homema...
Home & Garden · Martha Stewart Living is a magazine and former television program featuring entertaining and lifestyle expert Martha Stewart. Both the magaz...
Food & Drink · Food & Wine celebrates the global epicurean experience with authoritative content across our magazine, website, social platforms, premium e...
Home & Garden · "Magnolia" is the name of a lifestyle magazine that focuses on home design, decorating, and gardening. The magazine is published by the Magn...
Entertainment · At House Beautiful, we're dedicated to bringing you the best in inspiration and education for your home. Founded in 1896, we are the oldest ...
News · Founded in 1877, the Columbia Daily Spectator delivers news daily to thousands of readers around Columbia University, Morningside Heights, W...
Travel · Travel + Leisure is a travel and lifestyle media brand that provides travel inspiration, advice, and information to consumers. The brand ope...
News · The Review is the independent student newspaper of the University of Delaware. Since 1882, it has served as a voice for UD students and stri...
News · Cape Gazette is an independently owned and operated twice-weekly, community newspaper published in Lewes, Delaware. It is currently availabl...
News · In Washington, success lies in whom you know and where you go. So if you want to reach the city’s powerful Latino market—now more than 1.3 m...
News · The Frederick News-Post is the local newspaper of Frederick County, Maryland. In addition to discussing local news, the newspaper addresses ...
News · The Standard-Speaker publishes seven days a week, 365 days a year, serving Greater Hazleton and other communities in southern Luzerne, north...
News · The New Pittsburgh Courier is leaner, more sophisticated, more localized in its thrust. But it still offers an authoritative, responsible vo...
News · The Daily Orange is an independent, nonprofit newspaper published in Syracuse, New York. The paper was first published in 1903 and went inde...
News · The Daily Star is a daily newspaper in Oneonta, New York, United States. It is owned by Community Newspaper Holdings Inc. It also owns and o...
News · Founded in 1965, the Fairfax County Times continues to deliver award-winning editorial content, credibility, and county-wide circulation. Wi...
News · Danville Register & Bee is a Publishing company located in 700 Monument St, Danville, Virginia, United States.The paper was previously p...
An insert is a separate printed or physical material that accompanies a main publication, such as a newspaper or magazine. It can be in the form of a product catalog, a trial-sized product, or offers and coupons. Inserts are created to highlight specific campaigns, events, or product news.
Inserts stand out from regular advertisements, making them more memorable. Additionally, they serve as a bridge between digital and physical media: when customers see an insert, 30% go online to further explore the brand. This combination of reach and engagement makes insert advertising effective.
You can also be highly creative with inserts compared to other products. Many brands engage senses other than sight, such as smell, taste, and touch. Examples of such inserts include mini samples where one might test a new perfume, taste, or hand cream. By thinking outside the box, you can reach potential customers in a completely different way through inserts.
The cost to advertise with an insert can vary depending on several factors such as size, design, print quality, product, and distribution scope. It's best to contact the specific publication for an estimate based on your specific needs. You can browse hundreds of media offering insert advertising on Ocast.
Inserts can be particularly effective for certain types of businesses, such as retail or event-driven businesses. The key lies in creating relevant content and choosing the right publication for distribution to best reach your target audience.
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