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News · The Times Leader is a daily newspaper published in English. The newspaper operates through various departments, such as administration, adv...
News · The Norwalk Reflector is a newspaper in Norwalk, Ohio, published Monday through Saturday, except U.S. federal holidays, in Norwalk, Ohio, Un...
News · The Salem News (formerly the Salem Evening News) is an American daily newspaper serving southern Essex County, Massachusetts. Although the p...
News · The Sandusky Register is a daily newspaper serving Sandusky, Ohio, as well as nearby Port Clinton and the Lake Erie Islands (collectively kn...
News · The Herald-Star is a daily newspaper based in Steubenville, Ohio.Its history began in 1806 with the founding of the Western Herald by Willia...
News · The Miami Student is the official student-published newspaper at Miami University in Oxford, Ohio, published weekly every Tuesday during the...
Marketplaces · Global Biz Outlook is the next-generation Digital Community that covers all industries, emerging technologies, tech solutions providers, and...
Home & Garden · Midwest Living is a regional American magazine published by Dotdash Meredith focused on the American Midwest. Founded in 1986, the magazine ...
News · One of the nation’s most respected college newspapers, The Daily Northwestern has won dozens of national and regional awards. The Daily has...
Home & Garden · Wood Magazine is a publication that focuses on the art and craft of woodworking. The magazine is aimed at woodworkers of all skill levels, f...
Home & Garden · American Patchwork & Quilting is a magazine that focuses on the art and craft of quilting. The magazine is published by Better Homes & Garde...
News · The Ottumwa Courier is Ottumwa’s oldest business. The Courier dates back to 1848, just two years after Iowa became a state.The first version...
News · The Waterloo-Cedar Falls Courier is a daily afternoon newspaper published by Lee Enterprises for people living in Waterloo and Cedar Falls, ...
Home & Garden · Successful Farming began in 1902 as a publication built on service journalism to help American farmers. Today, our brand includes an award-w...
News · The Albert Lea Tribune covers Southern Minnesota and Northern Iowa. The staff produces a daily newspaper, a round-the-clock news website, a ...
News · The Austin Daily Herald is an American, English language newspaper published Tuesday-Saturday mornings in Austin, Minnesota. Distribution is...
News · Daily Journal Media publishes a community-oriented newspaper that focuses on the people of Fergus Falls and the surrounding area. Its role i...
Advertising · Daily & weekly publications that have been around for over 165 years with a combined reach covering Southern Illinois (just 1-2 hours from M...
News · Sports Illustrated’s journalism goes deeper than the scores, moderating the national sports conversation for over 65 years via trusted, auth...
News · We revolutionized personality journalism when we launched in 1974 with a mission to celebrate extraordinary people doing ordinary things and...
An insert is a separate printed or physical material that accompanies a main publication, such as a newspaper or magazine. It can be in the form of a product catalog, a trial-sized product, or offers and coupons. Inserts are created to highlight specific campaigns, events, or product news.
Inserts stand out from regular advertisements, making them more memorable. Additionally, they serve as a bridge between digital and physical media: when customers see an insert, 30% go online to further explore the brand. This combination of reach and engagement makes insert advertising effective.
You can also be highly creative with inserts compared to other products. Many brands engage senses other than sight, such as smell, taste, and touch. Examples of such inserts include mini samples where one might test a new perfume, taste, or hand cream. By thinking outside the box, you can reach potential customers in a completely different way through inserts.
The cost to advertise with an insert can vary depending on several factors such as size, design, print quality, product, and distribution scope. It's best to contact the specific publication for an estimate based on your specific needs. You can browse hundreds of media offering insert advertising on Ocast.
Inserts can be particularly effective for certain types of businesses, such as retail or event-driven businesses. The key lies in creating relevant content and choosing the right publication for distribution to best reach your target audience.
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