Display Advertising in Stockholm

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Best Display Advertising Providers in Stockholm


539 brands found

Leeads SE

Sales · Vi är inte bara Sveriges största säljbolag. Vi är även kommersiell partner åt publicister och annonsörer där vi bidrar med mer än bara intäk...
Active in Stockholm
Offers Display

Lokaltidningen Mitt i

Advertising · Lokaltidningen Mitt i finns i Stockholmsområdets samtliga kommuner och stadsdelar. Med tidningen en gång i veckan och vår sajt mitti.se ger ...
Active in Stockholm
Offers Display
Reaches 50% women, 50% men, 30-45 years


Advertising · Vi är ledande inom utomhusreklam och digital annonsering på lokal nivå i Sverige. Vi erbjuder företag skräddarsydda lösningar för att synas ...
Active in Stockholm
Offers Display

Norrtelje Tidning

Local News · Norrtelje Tidning, grundades av Adolf Westerlund som gav ut Norrtelje Tidning den 15 maj 1880. Gottfrid Peterson blev tidningens första utgi...
Active in Stockholm
Offers Display
Reaches 55% women, 45% men, 35-65 years
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News · En effektiv mediepaketering i Sveriges tre största städer Citypaketet erbjuder annonslösningar i några av landets mest trovärdiga mediekanal...
Active in Stockholm
Offers Display

Popradio Stockholm

Music · En webbradio med heta hits blandat med det bästa från igår. Som medlem på popradio får du tillgång till all musik och kan skapa egna playlis...
Active in Stockholm
Offers Display
Reaches 50% women, 50% men, 13-65 years

Bättre Stadsdel

Local News · Lokalnyheter i Stockholms mest expansiva stadsdelsområde 
-Battrestadsdel.se är den lokala nyhetssajten i området kring röda linjen i Stockh...
Active in Stockholm
Offers Display
Reaches 56% women, 44% men, 25-65 years


Marketplaces · Sportstravelnews är sportsida främst om fotboll. Här kan du hitta information om Fotboll. På Sportstravel news kan du annonsera med ditt för...
Active in Stockholm
Offers Display
Reaches 50% women, 50% men, 18-43 years

Blendow Publishing

Active in Stockholm
Offers Display
Reaches 50% women, 50% men, 35-44 years

Nacka Värmdö Posten

Advertising · Lokaltidningen för Nacka- och Värmdöborna i print, på webben och i mobilen. Tidningen Nacka Värmdö Posten, NVP, startade i april 1989 och fö...
Active in 2 locations
Offers Display
Reaches 51% women, 49% men, 35-65 years

NU i Österåker

Local News · Nu i Österåker är en digital, prenumererad nyhetstidning som bevakar Österåkers kommun...
Active in Österåker Municipality
Offers Display

Tidningen Skärgården

Classifieds · Tidningen Skärgården är en prenumererad nyhetstidning för alla med intresse för skärgården. Tidningen utkommer varje vecka med nyheter, repo...
Active in Stockholm County
Offers Display
Reaches 50% women, 50% men, 30-65 years


National News · Expressen är ett av Sveriges mest kända varumärken - över 90 procent av befolkningen känner till Expressen. Och mer än fem miljoner tar del ...
Active in Sweden
Offers Display
Reaches 55% men, 45% women, 25-65 years

Dagens industri

Finance · Dagens industri är Nordens största affärstidning. Med Sveriges främsta ekonomijournalister och analytiker levererar Dagens industri varje da...
Active in Sweden
Offers Display
Reaches 71% men, 29% women, 28-64 years

Dagens Nyheter

National News · DN är Sveriges ledande morgontidning. Varje dag når vi över två miljoner människor som aktivt söker upp DN som papperstidning, på nätet och ...
Active in Sweden
Offers Display
Reaches 51% women, 49% men, 40-65 years


Construction · Branschaktuellt är en av Sveriges ledande branschportaler som varje vecka förser över 45 000 beslutsfattare och yrkesverksamma med nyheter f...
Active in Sweden
Offers Display
Reaches 67% men, 33% women, 25-65 years

Damernas Värld

Beauty · Damernas Värld är magasinet för alla som älskar mode och skönhet – men också kultur, resor, mat och inredning. I DV blir man guidad till råd...
Active in Sweden
Offers Display
Reaches 71% women, 29% men, 35-59 years


Food & Drink · Icakuriren är hela Sveriges veckomagasin, och varje vecka bjuder den läsarna på aktuell läsning och inspiration. En modern, läsrik tidning o...
Active in Sweden
Offers Display
Reaches 70% women, 30% men, 40-65 years


Marketplaces · Gofrendly är appen för kvinnor som vill ha mer av sitt sociala liv och träffa nya vänner. Gofrendly gör det enkelt att få kontakt med nya vä...
Active in Sweden
Offers Display
Reaches 100% women, 0% men, 20-40 years

Vogue Scandinavia

Style & Fashion · Vogue is the number one fashion magazine in the world. Since the launch in August 2021, Vogue Scandinavia has had more than 5M digital users...
Active in 8 locations
Offers Display
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What is display advertising and how does it differ from other types of online advertising?

Display advertising, often referred to as banner advertising, involves visual ads placed on various websites, in contrast to text-based search ads that appear in search results on platforms like Google.

While search ads are focused on direct response, display ads aim at building brand awareness through engaging visual content like images or animations. Display advertising also enables retargeting, where ads are redirected to users who have previously visited your website, helping to keep the brand fresh in mind.

With opportunities to measure campaign performance and customize design and target audience, display advertising offers an attractive strategy for brands looking to enhance their online presence and effectively engage their target audiences.

Which formats and sizes are most effective for display ads?

The most effective formats and sizes for display ads vary depending on the platform and target audience, but here are some popular options:

Leaderboard (728x90 px): Positioned at the top of the page, this ad size captures visitors' attention right away.

Medium Rectangle (300x250 px): This size is flexible and can be placed in sidebars or embedded within content.

Large Rectangle (336x280 px): A larger variant of the Medium Rectangle that offers more visible space.

Wide Skyscraper (160x600 px): Often used in sidebars, offering a long, vertical ad space.

Mobile Leaderboard (320x50 px): Optimized for mobile devices and often placed at the top or bottom of the screen.

Consider adhering to industry standards and adapting ad format and size to the specific platform and your target audience. However, the emphasis should be on having well-thought-out content that engages and is relevant to your target audience with clear "Call to Actions" (CTA) to encourage clicks and conversions.

How do I measure the effectiveness of my display advertising campaigns?

Measuring the effectiveness of your display advertising campaigns is crucial for evaluating the results of your campaign and for fine-tuning future marketing strategies. A first step could be to look over the Click-Through Rate (CTR), which represents the number of clicks your ad receives per view, providing an indication of the ad's engagement level. It is also important to track the conversion rate, which shows how many clicks are converted into desired actions such as sales or leads. Cost Per Conversion is another key indicator that helps you understand the cost-effectiveness of your campaign.

It may also be good to look at the impression rate, that is, how many times the ad has actually reached out and been displayed for brand-building purposes.

Pros and cons of display advertising

One of the major advantages of this type of advertising is its ability for audience targeting, where ads can be directed based on demographics, behavior, and retargeting, enabling a more personalized advertising experience. Moreover, with the use of various analytical tools, it becomes easy to track and measure the campaign's effectiveness by observing data on clicks, conversions, and views, which provides valuable insights.

However, display advertising also has its downsides. Ad blocking is one of the major challenges, where users can choose to block display ads, which in turn reduces the reach and effectiveness of your campaign. Ad fatigue is another downside, where ads that are shown too often can become irritating for the users, leading to decreased engagement and negative brand associations. Despite the ability for audience targeting, audience dilution can be a challenge if precise targeting is not used, which potentially leads to wasted marketing expenses. Additionally, the cost of display advertising can become significant, especially if the campaign is not well optimized to achieve desired results.

What does display advertising cost?

The cost of display advertising can vary based on several factors such as website, ad format, and target audience. Besides that, there are different pricing structures one can base on to adjust the cost according to the goal at hand. Below we list different pricing options for display advertising.

CPM (Cost Per Mille or Cost Per Thousand Impressions):

The price for 1000 views of your ad.

Often used for campaigns aimed at increasing brand awareness.

CPC (Cost Per Click):

The price you pay for each click your ad receives.

Used when the goal is to drive traffic to a website or increase interaction.

CPA (Cost Per Acquisition or Cost Per Action):

The price for each specific action or execution, such as a purchase or lead generation, that arises via your ad.

Used when the goal is conversions rather than just views or clicks.

CPL (Cost Per Lead):

The price for each lead generated through your ad.

Used in B2B marketing or for products/services with longer sales cycles.

CPV (Cost Per View):

The price for each viewing of a video ad.

Often used for video-based advertising campaigns.

Each pricing structure suits different goals and campaign types, and choosing the right pricing structure can help maximize the ROI for your display campaign.

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