Display Advertising in Denmark

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Best Display Advertising Providers in Denmark


369 brands found

Vogue Scandinavia

Style & Fashion · Vogue is the number one fashion magazine in the world. Since the launch in August 2021, Vogue Scandinavia has had more than 5M digital users...
Active in Denmark
Offers Display

Mit Byggeri

Active in Denmark
Offers Display
Reaches 50% women, 50% men, 13-65 years


National News · Alle priser er gældende pr. 01.01.2020. 
Jyllands-Posten er Danmarks førende leverandør af kvalitetsjournalistik; både digitalt og på print....
Active in Denmark
Offers Display
Reaches 55% men, 45% women, 45-65 years


International News · Politiken is about what matters - both in the world and for the individual. We are the newspaper with the most important news, the sharpest ...
Active in Denmark
Offers Display
Reaches 52% men, 48% women, 44 years
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Ekstra Bladet Annoncesalg

News · På Ekstra Bladet ønsker vi at levere kvalitet i hver eneste annoncevisning!
Derfor udsteder vi et løfte om kvalitet til alle, der køber anno...
Active in Denmark
Offers Display
Reaches 58% men, 42% women, 44-45 years


Automotive · Bilbasen er Danmarks største markedsplads for handel med biler. Mere end 700.000 danskere søger hver måned efter biler på Bilbasen, og der e...
Active in Denmark
Offers Display
Reaches 68% men, 32% women, 20-65 years

GAFFA Danmark

Music · GAFFA blev etableret i 1983 og er både det største musikmedie i Norden. Aktiviteter drives med et lokalt udgangspunkt i Danmark, Sverige og ...
Active in Denmark
Offers Display
Reaches 54% men, 46% women, 18-39 years

Kristeligt Dagblad

National News · 

På Kristeligt Dagblad vil vi gerne lave en avis, der på en indsigtsfuld måde forsøger at gøre avisens læsere klogere på livet og samtidig ...
Active in Denmark
Offers Display
Reaches 59% women, 41% men, 61-62 years


Shopping · Danmarks største handelsplads med nye og brugte varer, der spænder lige fra festkjoler til firehjulstrækkere. Med 2.1 millioner unikke bruge...
Active in Denmark
Offers Display
Reaches 51% men, 49% women, 20-65 years


Soccer · Brug bolden, når du booker
… og bliv set af mere end 600.000 unikke brugere hver uge.
bold.dk er Danmarks største fodboldmedie. Det femtestø...
Active in Denmark
Offers Display
Reaches 90% men, 10% women, 16-55 years


Golf · The Danish Golf Union works purposefully to spread the sport of golf in Denmark and right now we are the fourth largest specialist associati...
Active in Denmark
Offers Display
Reaches 65% men, 35% women, 50-59 years


National News · Folkeskolen.dk er en af de mest markante og førende online platforme inden for fagblade i Danmark med mere end 400.000 månedlige visninger. ...
Active in Denmark
Offers Display
Reaches 62% women, 38% men, 13-65 years


Price Comparison · PriceRunner.dk er Danmarks største pris- og produkt sammenligningstjeneste med 1,7 millioner besøgende hver måned. Vores ambition er at skab...
Active in Denmark
Offers Display
Reaches 60% men, 40% women, 45 years


Tech · Our world-class experts live and breathe the latest technology, and we offer clear, unbiased, useful advice, as well as tips & tricks from o...
Active in Denmark
Offers Display
Reaches 70% men, 30% women, 25-44 years


Finance · Nestebank.no er en nettside som hjelper forbrukere med å finne bedre finansielle tjenester og bankprodukter i Norge.
Vi tar for oss viktig...
Active in Denmark
Offers Display


Advertising · Mandemagasinet er kommet til verden for at servicere den moderne mand med artikler af høj kvalitet og aktualitet. Læsere af magasinet vil fi...
Active in Denmark
Offers Display


Advertising · Mtas.dk er et uafhængigt medie der har til formål at anmelde, teste og udarbejde guides indenfor varmekilder. Vi stræber efter at være din f...
Active in Denmark
Offers Display


Marketplaces · Den oplagte hjemmeside for information om Lagersalg....
Active in Denmark
Offers Display


Business · Vi hjælper din virksomhed med at være synlig online! Krak er et nordisk techselskab, som hjælper små og mellemstore firmaer med digital mark...
Active in Denmark
Offers Display
Reaches 54% men, 46% women, 18-65 years


Finance · Vi har valgt at lave denne side, for at hjælpe dig med at kende de forskellige offentlige udbetalinger, og lære mere omkring reglerne og dat...
Active in Denmark
Offers Display
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What is display advertising and how does it differ from other types of online advertising?

Display advertising, often referred to as banner advertising, involves visual ads placed on various websites, in contrast to text-based search ads that appear in search results on platforms like Google.

While search ads are focused on direct response, display ads aim at building brand awareness through engaging visual content like images or animations. Display advertising also enables retargeting, where ads are redirected to users who have previously visited your website, helping to keep the brand fresh in mind.

With opportunities to measure campaign performance and customize design and target audience, display advertising offers an attractive strategy for brands looking to enhance their online presence and effectively engage their target audiences.

Which formats and sizes are most effective for display ads?

The most effective formats and sizes for display ads vary depending on the platform and target audience, but here are some popular options:

Leaderboard (728x90 px): Positioned at the top of the page, this ad size captures visitors' attention right away.

Medium Rectangle (300x250 px): This size is flexible and can be placed in sidebars or embedded within content.

Large Rectangle (336x280 px): A larger variant of the Medium Rectangle that offers more visible space.

Wide Skyscraper (160x600 px): Often used in sidebars, offering a long, vertical ad space.

Mobile Leaderboard (320x50 px): Optimized for mobile devices and often placed at the top or bottom of the screen.

Consider adhering to industry standards and adapting ad format and size to the specific platform and your target audience. However, the emphasis should be on having well-thought-out content that engages and is relevant to your target audience with clear "Call to Actions" (CTA) to encourage clicks and conversions.

How do I measure the effectiveness of my display advertising campaigns?

Measuring the effectiveness of your display advertising campaigns is crucial for evaluating the results of your campaign and for fine-tuning future marketing strategies. A first step could be to look over the Click-Through Rate (CTR), which represents the number of clicks your ad receives per view, providing an indication of the ad's engagement level. It is also important to track the conversion rate, which shows how many clicks are converted into desired actions such as sales or leads. Cost Per Conversion is another key indicator that helps you understand the cost-effectiveness of your campaign.

It may also be good to look at the impression rate, that is, how many times the ad has actually reached out and been displayed for brand-building purposes.

Pros and cons of display advertising

One of the major advantages of this type of advertising is its ability for audience targeting, where ads can be directed based on demographics, behavior, and retargeting, enabling a more personalized advertising experience. Moreover, with the use of various analytical tools, it becomes easy to track and measure the campaign's effectiveness by observing data on clicks, conversions, and views, which provides valuable insights.

However, display advertising also has its downsides. Ad blocking is one of the major challenges, where users can choose to block display ads, which in turn reduces the reach and effectiveness of your campaign. Ad fatigue is another downside, where ads that are shown too often can become irritating for the users, leading to decreased engagement and negative brand associations. Despite the ability for audience targeting, audience dilution can be a challenge if precise targeting is not used, which potentially leads to wasted marketing expenses. Additionally, the cost of display advertising can become significant, especially if the campaign is not well optimized to achieve desired results.

What does display advertising cost?

The cost of display advertising can vary based on several factors such as website, ad format, and target audience. Besides that, there are different pricing structures one can base on to adjust the cost according to the goal at hand. Below we list different pricing options for display advertising.

CPM (Cost Per Mille or Cost Per Thousand Impressions):

The price for 1000 views of your ad.

Often used for campaigns aimed at increasing brand awareness.

CPC (Cost Per Click):

The price you pay for each click your ad receives.

Used when the goal is to drive traffic to a website or increase interaction.

CPA (Cost Per Acquisition or Cost Per Action):

The price for each specific action or execution, such as a purchase or lead generation, that arises via your ad.

Used when the goal is conversions rather than just views or clicks.

CPL (Cost Per Lead):

The price for each lead generated through your ad.

Used in B2B marketing or for products/services with longer sales cycles.

CPV (Cost Per View):

The price for each viewing of a video ad.

Often used for video-based advertising campaigns.

Each pricing structure suits different goals and campaign types, and choosing the right pricing structure can help maximize the ROI for your display campaign.

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