Display

Display advertising in Kronoberg County

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Best Display advertising providers in Kronoberg County

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543 brands found

Hippson

Advertising · Om Hippson
Hos oss når du hästfolket!
Vår vision är att alla hästälskare dagligen ska komma i kontakt med Hippson på något sätt. På så sätt skapar vi unika möjligheter för annonsörer att nå just sin del av målgr...

mama

Family & Relationships · Om mama
mama är magasinet för mammor som ser massor av möjligheter i familjelivet – både i upp- och nerförsbacke. mama vill spegla hela mammatillvaron – vara en mix av allt det viktiga, roliga, svåra och stor...
322,000
Total reach (individuals) per week
Orvesto Internet API
39%
Men
61%
Women
20-39 years

Dagens Samhälle

Business · Business to Public
The public market has a turnover of 1,200 billion SEK every year. Dagens Samhälle is the newspaper for decision-makers, namely politicians and managers in municipalities, regions, and authorities. The...
35,000
Total reach per week
Orvesto Consumer (Manual)
60%
Men
40%
Women
35-65 years

Allt om Trädgård

Gardening · Om Allt om Trädgård
Allt om Trädgård är Nordens största trädgårdstidning och har sedan 1993 varit det självklara valet för såväl amatören och nybörjaren som odlingsproffset och experten: i Allt om Trädgård ska alla som v...
145,000
Total reach per issue
Orvesto Consumer Magazines API
25%
Men
75%
Women
45-65 years
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Dagens Medicin

Medicine · Om Dagens Medicin
Dagens Medicin är den ledande nyhetstidningen för svensk sjukvård. Tidningen kommer ut en gång i veckan (34 nr per år) och riktar sig till beslutsfattare och legitimerad vårdpersonal i hälso- och sjuk...
69,000
Total reach per week
Other
31%
Men
69%
Women
35-64 years

Året Runt

Food & Drink · Året Runt
Året Runt offers the good things in life. Here you read about popular celebrities, royalty and touching interviews. You get recipes for both easy-to-prepare everyday favorites and festive dishes. Ever...
169,000
Total reach (readership) per issue
Orvesto Consumer (Manual)
18%
Men
82%
Women
45-65 years

Allas

Food & Drink · Allas
Allas give active women in the middle of life long-awaited relaxation, entertainment, flair and enjoyment. Our readers get inspiring recipes, interesting reading, health, exercise, fun fashion and rel...
180,000
Total reach per issue
Orvesto Consumer Magazines API
16%
Men
84%
Women
45-65 years

Let’s deal

Marketplaces · Nordens största marknadsföringsplattform för daily deals och erbjudanden
Let’s deal är Nordens största marknadsföringsplattform för daily deals och erbjudanden, med över 1,7 miljoner medlemmar i Norge och Sverige.
Vi är störst i och utanför storstäderna och våran målgrupp ...
1,200,000
Unique browsers per month
Other
32%
Men
68%
Women
24-55 years

Hus & Hem

Home & Garden · Hus & Hem
Hus & Hem är det självklara valet för alla hus- och inredningsentusiaster, hemmafixare och trädgårdsälskare. Både magasinet och sajten inspirerar, guidar och ger goda råd om allt från hur du snickrar ...
172,000
Total reach per issue
Orvesto Consumer (Manual)
26%
Men
74%
Women
30-64 years

Gods & Gårdar

Real Estate · Om Gods & Gårdar
Gods & Gårdar är ett exklusivt varumärke om det goda livet på svenska gårdar, slott och herresäten. Varje nummer erbjuder unika inblickar i anrika hem och inspirerande möten med dem som bor där. Vi ti...
62,000
Total reach per issue
Orvesto Consumer Magazines API
38%
Men
62%
Women
50-65 years

Aktuell Hållbarhet

Business · Om Aktuell Hållbarhet
Aktuell Hållbarhet är nordens största och ledande kunskaps- och mediaföretag inom miljö, hållbarhet och CSR. Vi hjälper hållbarhetsproffsen att hitta rätt arbetsgivare för nästa steg i karriären och v...
25,000
Total reach per issue
Orvesto Consumer (Manual)
47%
Men
53%
Women
34-64 years

Vagabond

Travel
Vagabond är Sveriges största resemagasin. Första numret kom ut 1987 och tidningen har sedan dess vuxit för varje år och är nu Sveriges i särklass starkaste varumärke när det kommer till reseinspiratio...
115,000
Total reach per issue
Orvesto Consumer (Manual)
26%
Men
74%
Women
41 years

Hemnet

Real Estate · Hemnet
Hemnet är Sveriges största bostadsportal. Sedan starten 1998 har vi varit en självklar mötesplats för mäklare liksom för säljare och köpare av bostäder och fastigheter. Vår vision är att vara nyckeln ...
1,826,000
Total reach (individuals) per week
Orvesto Internet API
44%
Men
56%
Women
25-44 years

Fastighetsvärlden

Media · Sedan 1986 Sveriges ledande media inom bevakning av den kommersiella fastighetsbranschen.
Fastighetsvärlden är inriktad på nyheter, information och kunskap om fastighetsmarknaden och dess aktörer. Vi är sedan 1986 Sveriges ledande media inom bevakning av den kommersiella fastighetsbransche...
72,070
Active users per week
Google Analytics

Dagligvarunytt

Advertising · Om Dagligvarunytt
Dagligvarunytt (tidigare Icanyheter) är den i särklass bästa källan till nyheter, trender och snackisar. Tidningen för alla som vill ha full koll på svensk och internationell dagligvaruhandel. Dagligv...
16,000
Total reach (individuals) per week
Orvesto Consumer (Manual)
52%
Men
48%
Women
39-63 years

King Magazine

Style & Fashion · King är Sveriges enda renodlade modemagasin för män
King är Sveriges enda renodlade modemagasin för män. Kingmagazine.se är sajten där du inspireras och får stilsäkra råd på frågorna du har om kläder, stil och mode. Förutom modeexperter som svarar på d...
29,000
Total reach per issue
Orvesto Consumer (Manual)
82%
Men
18%
Women
25-55 years

Matmagasinet

Food & Drink · Matmagasinet
Matmagasinet is the magazine for everyone who likes to cook and bake at home. Fast and good for everyday, nice and festive for the weekend, easy-to-prepare menus, buffets, desserts and baked goods - a...
84,000
Total reach per issue
Orvesto Consumer Magazines API
26%
Men
74%
Women
45-65 years

QX Förlag AB

LGBT · Sveriges största regnbågsmedia
Sveriges störta nyhetssajt med fokus på regnbågsnyheter. Vi publicerar bland annat nyheter, nöjestips, debattinlägg och mingelbilder för HBTQ-personer och våra vänner. Förutom traditionella banneranno...
84,308
Active users per week
Google Analytics
60%
Men
40%
Women
20-65 years

Illustrerad Vetenskap

Science · Illustrerad Vetenskap
Illustrerad Vetenskap är den största tidningen i Norden som täcker vetenskap, natur och teknologi. Vi gör det möjligt för människor att utforska vetenskapens värld.
Illustrerad Vetenskap handlar om vä...
591,367
Total reach
Own source
60%
Men
40%
Women
34-65 years

Nyheter24

News · Vi ger dig de mest engagerande nyheterna.
Nyheter24 är en av Sveriges ledande nyhets & nöjessidor. Varje dag levererar vi engagerande nyheter till våra läsare som tillhör en stark målgrupp....
851,944
Active users per week
Google Analytics
49%
Men
51%
Women
20-55 years
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What is display advertising and how does it differ from other types of online advertising?

Display advertising, often referred to as banner advertising, involves visual ads placed on various websites, in contrast to text-based search ads that appear in search results on platforms like Google.

While search ads are focused on direct response, display ads aim at building brand awareness through engaging visual content like images or animations. Display advertising also enables retargeting, where ads are redirected to users who have previously visited your website, helping to keep the brand fresh in mind.

With opportunities to measure campaign performance and customize design and target audience, display advertising offers an attractive strategy for brands looking to enhance their online presence and effectively engage their target audiences.

Which formats and sizes are most effective for display ads?

The most effective formats and sizes for display ads vary depending on the platform and target audience, but here are some popular options:

Leaderboard (728x90 px): Positioned at the top of the page, this ad size captures visitors' attention right away.

Medium Rectangle (300x250 px): This size is flexible and can be placed in sidebars or embedded within content.

Large Rectangle (336x280 px): A larger variant of the Medium Rectangle that offers more visible space.

Wide Skyscraper (160x600 px): Often used in sidebars, offering a long, vertical ad space.

Mobile Leaderboard (320x50 px): Optimized for mobile devices and often placed at the top or bottom of the screen.

Consider adhering to industry standards and adapting ad format and size to the specific platform and your target audience. However, the emphasis should be on having well-thought-out content that engages and is relevant to your target audience with clear "Call to Actions" (CTA) to encourage clicks and conversions.

How do I measure the effectiveness of my display advertising campaigns?

Measuring the effectiveness of your display advertising campaigns is crucial for evaluating the results of your campaign and for fine-tuning future marketing strategies. A first step could be to look over the Click-Through Rate (CTR), which represents the number of clicks your ad receives per view, providing an indication of the ad's engagement level. It is also important to track the conversion rate, which shows how many clicks are converted into desired actions such as sales or leads. Cost Per Conversion is another key indicator that helps you understand the cost-effectiveness of your campaign.

It may also be good to look at the impression rate, that is, how many times the ad has actually reached out and been displayed for brand-building purposes.

Pros and cons of display advertising

One of the major advantages of this type of advertising is its ability for audience targeting, where ads can be directed based on demographics, behavior, and retargeting, enabling a more personalized advertising experience. Moreover, with the use of various analytical tools, it becomes easy to track and measure the campaign's effectiveness by observing data on clicks, conversions, and views, which provides valuable insights.

However, display advertising also has its downsides. Ad blocking is one of the major challenges, where users can choose to block display ads, which in turn reduces the reach and effectiveness of your campaign. Ad fatigue is another downside, where ads that are shown too often can become irritating for the users, leading to decreased engagement and negative brand associations. Despite the ability for audience targeting, audience dilution can be a challenge if precise targeting is not used, which potentially leads to wasted marketing expenses. Additionally, the cost of display advertising can become significant, especially if the campaign is not well optimized to achieve desired results.

What does display advertising cost?

The cost of display advertising can vary based on several factors such as website, ad format, and target audience. Besides that, there are different pricing structures one can base on to adjust the cost according to the goal at hand. Below we list different pricing options for display advertising.

CPM (Cost Per Mille or Cost Per Thousand Impressions):

The price for 1000 views of your ad.

Often used for campaigns aimed at increasing brand awareness.

CPC (Cost Per Click):

The price you pay for each click your ad receives.

Used when the goal is to drive traffic to a website or increase interaction.

CPA (Cost Per Acquisition or Cost Per Action):

The price for each specific action or execution, such as a purchase or lead generation, that arises via your ad.

Used when the goal is conversions rather than just views or clicks.

CPL (Cost Per Lead):

The price for each lead generated through your ad.

Used in B2B marketing or for products/services with longer sales cycles.

CPV (Cost Per View):

The price for each viewing of a video ad.

Often used for video-based advertising campaigns.

Each pricing structure suits different goals and campaign types, and choosing the right pricing structure can help maximize the ROI for your display campaign.

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Connect your company to the marketplace for free.