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Display advertising in Älvkarleby Municipality

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Best Display advertising providers in Älvkarleby Municipality

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535 brands found

Plaza Kvinna

Beauty · Plaza Kvinna samlar de mest aktuella ämnen och lyckas skapa spännande läsning genom att kombinera högt och lågt. Här kan du läsa om det sena...
Active in Sweden
Offers Display

Plaza Interiör

Interior Decorating · Plaza Interiör är magasinet som samlar elegant heminredning från sofistikerade hem. Bli tipsad om hur du kan skapa ett personligt hem och lä...
Active in Sweden
Offers Display

Energinyheter.se

News · Vill du nå ut till hela energibranschen?Välkommen till www.energinyheter.se -  Sveriges största mötesplats för energibranschen. ...
Active in Sweden
Offers Display
Reaches 50% women, 50% men, 13-65 years

Svensk Byggtidning

Construction · VÄLKOMMEN till ett nytt år ihop med Sveriges ledande bygg- och fastighetsmagasin. 2024/2025 kommer vi att producera sex nummer av magasinet,...
Active in Sweden
Offers Display
Reaches 70% men, 30% women, 24-65 years
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Världens Historia

Hobbies & Interests · Världens historia adresserar all världens historia och täcker ett brett utbud av ämnen - från intensiva draman och upptäckter till triumfer ...
Active in Sweden
Offers Display
Reaches 62% men, 38% women, 30-65 years

Hem & Antik

Home & Garden · Hem & Antik är inredningstidningen för dig som vill skapa ett elegant, klassiskt och personligt hem genom att blanda gammalt och nytt. Vi bj...
Active in Sweden
Offers Display
Reaches 72% women, 28% men, 55-65 years

Nostalgia Magazine

Car culture · Nostalgia behåller sin position som Sveriges mest köpta livsstilsmagasin för alla de som gillar gamla bilar, motorcyklar, båtar och andra fo...
Active in Sweden
Offers Display
Reaches 83% men, 17% women, 56 years

Camping.se

Travel · Camping.se is Sweden's largest website for information, inspiration and booking accommodation at a campsite. Together with the magazine Camp...
Active in Sweden
Offers Display
Reaches 55% women, 45% men, 13-65 years

Kurera

Health · Kurera är ett livsstilsmagasin för friskvård och naturlig hälsa. I tidningen och på kurera.se skriver vi om de senaste forskningsrönen och t...
Active in Sweden
Offers Display
Reaches 77% women, 23% men, 25-65 years

Veckans Nu!

Celebrity Gossip · Veckans NU! is the glamorous celebrity magazine that keeps a close eye on the latest in Hollywood. Always with the best pictures, the hottes...
Active in Sweden
Offers Display
Reaches 79% women, 21% men, 35-64 years

Blocket

Shopping · Blocket startade 1996 i Fjälkinge av Henrik Nordström och var då främst en regional prylmarknad för Skåne. Efter några år expanderade Blocke...
Active in Sweden
Offers Display
Reaches 57% men, 43% women, 35-45 years

Seniordeal

Shopping · Seniordeal.se startades 2012 med målet att hjälpa Sveriges seniorer och pensionärer 55+. I dagsläget har vi ca 190 000 medlemmar som på rege...
Active in Sweden
Offers Display

Mediekompaniet

Advertising · Mediekompaniet är genvägen till Sveriges mediekonsumenter. Vi når annonsörernas målgrupper via de lokala mediehusen på webben, i mobilen och...
Active in Sweden
Offers Display

Dagens Infrastruktur

Construction · Dagens Infrastruktur lyfter fram och aktualiserar det som händer inom den svenska anläggnings-, kommunikations- och transportsektorn. Vi fok...
Active in Sweden
Offers Display
Reaches 65% men, 35% women, 30-65 years

Hänt i Veckan

Celebrity Gossip · Hänt i Veckan keeps track of Sweden's entertainment scene and writes about personalities and phenomena in the maintenance industry. We meet ...
Active in Sweden
Offers Display
Reaches 80% women, 20% men, 45-65 years

Maskinentreprenören

Advertising · Maskinentreprenören är en branschtidning som ges ut av Maskinentreprenörerna 10 gånger om året till medlemmar, statliga myndigheter, kommune...
Active in Sweden
Offers Display

Placera.se

Investing · Placera.se Placera är en daglig ekonomisajt. Kärnområden är nyheter, analys och vägledning kring aktier, fonder samt sparande i vid bemärkel...
Active in Sweden
Offers Display
Reaches 80% men, 20% women, 40-60 years

Vinliv.se

Cocktails, Beer & Wine · Vinliv grundades 2018 och når varje vecka, tillsammans med sina partners, ut till över 200 000 mat- och vinintresserade runt om i landet. Må...
Active in Sweden
Offers Display

Arkitekten

Advertising · Arkitekten är Sveriges Arkitekters bransch- och medlemstidning. Den går ut till förbundets 14 000 medlemmar – arkitekter, inredningsarkit...
Active in Sweden
Offers Display
Reaches 55% women, 45% men, 35-55 years

Allas.se

Family & Relationships · With Allas.se we want to make life richer for all the amazing women in the middle of life! Here we gather the best content in story, health,...
Active in Sweden
Offers Display
Reaches 53% women, 47% men, 35-54 years
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What is display advertising and how does it differ from other types of online advertising?

Display advertising, often referred to as banner advertising, involves visual ads placed on various websites, in contrast to text-based search ads that appear in search results on platforms like Google.

While search ads are focused on direct response, display ads aim at building brand awareness through engaging visual content like images or animations. Display advertising also enables retargeting, where ads are redirected to users who have previously visited your website, helping to keep the brand fresh in mind.

With opportunities to measure campaign performance and customize design and target audience, display advertising offers an attractive strategy for brands looking to enhance their online presence and effectively engage their target audiences.

Which formats and sizes are most effective for display ads?

The most effective formats and sizes for display ads vary depending on the platform and target audience, but here are some popular options:

Leaderboard (728x90 px): Positioned at the top of the page, this ad size captures visitors' attention right away.

Medium Rectangle (300x250 px): This size is flexible and can be placed in sidebars or embedded within content.

Large Rectangle (336x280 px): A larger variant of the Medium Rectangle that offers more visible space.

Wide Skyscraper (160x600 px): Often used in sidebars, offering a long, vertical ad space.

Mobile Leaderboard (320x50 px): Optimized for mobile devices and often placed at the top or bottom of the screen.

Consider adhering to industry standards and adapting ad format and size to the specific platform and your target audience. However, the emphasis should be on having well-thought-out content that engages and is relevant to your target audience with clear "Call to Actions" (CTA) to encourage clicks and conversions.

How do I measure the effectiveness of my display advertising campaigns?

Measuring the effectiveness of your display advertising campaigns is crucial for evaluating the results of your campaign and for fine-tuning future marketing strategies. A first step could be to look over the Click-Through Rate (CTR), which represents the number of clicks your ad receives per view, providing an indication of the ad's engagement level. It is also important to track the conversion rate, which shows how many clicks are converted into desired actions such as sales or leads. Cost Per Conversion is another key indicator that helps you understand the cost-effectiveness of your campaign.

It may also be good to look at the impression rate, that is, how many times the ad has actually reached out and been displayed for brand-building purposes.

Pros and cons of display advertising

One of the major advantages of this type of advertising is its ability for audience targeting, where ads can be directed based on demographics, behavior, and retargeting, enabling a more personalized advertising experience. Moreover, with the use of various analytical tools, it becomes easy to track and measure the campaign's effectiveness by observing data on clicks, conversions, and views, which provides valuable insights.

However, display advertising also has its downsides. Ad blocking is one of the major challenges, where users can choose to block display ads, which in turn reduces the reach and effectiveness of your campaign. Ad fatigue is another downside, where ads that are shown too often can become irritating for the users, leading to decreased engagement and negative brand associations. Despite the ability for audience targeting, audience dilution can be a challenge if precise targeting is not used, which potentially leads to wasted marketing expenses. Additionally, the cost of display advertising can become significant, especially if the campaign is not well optimized to achieve desired results.

What does display advertising cost?

The cost of display advertising can vary based on several factors such as website, ad format, and target audience. Besides that, there are different pricing structures one can base on to adjust the cost according to the goal at hand. Below we list different pricing options for display advertising.

CPM (Cost Per Mille or Cost Per Thousand Impressions):

The price for 1000 views of your ad.

Often used for campaigns aimed at increasing brand awareness.

CPC (Cost Per Click):

The price you pay for each click your ad receives.

Used when the goal is to drive traffic to a website or increase interaction.

CPA (Cost Per Acquisition or Cost Per Action):

The price for each specific action or execution, such as a purchase or lead generation, that arises via your ad.

Used when the goal is conversions rather than just views or clicks.

CPL (Cost Per Lead):

The price for each lead generated through your ad.

Used in B2B marketing or for products/services with longer sales cycles.

CPV (Cost Per View):

The price for each viewing of a video ad.

Often used for video-based advertising campaigns.

Each pricing structure suits different goals and campaign types, and choosing the right pricing structure can help maximize the ROI for your display campaign.

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