VVS-Forum sends newsletters every Monday and Thursday with the exception of holidays and public holidays.
• Most people read about half of all newsletters, i.e. 2 out of 4 in a month.
• 6 out of 10 click quite or very often on an article.
• 68% respond that they observe the advertisements and of these 7 out of 10 act in some way.
• 92% give the newsletter a good rating.
Reader survey conducted by Smart Company 2020
Formats and prices
Ad specifications
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Advertising on the web and newsletters
File format banner: GIF, JPEG, PNG, HTML5 (but not HTML5 for full page/takeover). Max 500 Kb.
File format newsletter: JPEG, PNG. Max 200 Kb.
Resolution: 150 dpi.
Deadline: 1 week before publishing.
Other information: Third-party tags on all formats except full page/takeover. HTML test via link. Applies to web only – not newsletters. See more info at vvsforum.ocast.com/se/Advertising in the magazine
We accept advertising materials as high-resolution, print-optimized PDFs, via email or a Sprend.com type file service. ICC, CSF and Joboption for Indesign can be downloaded from https://stibocomplete.com/wp-content/uploads/data/icc-profiler/heatset/stibocomplete_ps1_mwc_fogra51l_0.zip. You should use the setting for MWC paper and Coated Matt/Gloss; PS1 – PSO Coated v3 (Fogra 51). Guide for installation is available in the form of videos downloaded from the same page as ICC.
For satisfactory printing results, the following specification must be followed:1. Format and format settings
» Use high-resolution (300 dpi) print-optimised PDF format.
» Images should be converted to the printer's ICC profile and high resolution, 300 dpi.
» Fonts used must be included.
» In the case of a bleeding ad, cut marks must be indicated. OPI links must not be used.2. Colour space
» No colour spaces other than CMYK may be used in the advertisement.
» RGB, Pantone or ”spot colors” and similar must not be used.
» Do not use 4-colour in black text.3. Size
» Always deliver the ad in size 100 percent of the booked space.
» Ads with bleed must be screen-marked and delivered with a minimum of 5 mm screen margin. Full page 210 x 280 mm (+ 5 mm bleed) and cover 420 x 280 mm (+ 5 mm bleed). Please note for spreads that the magazine is glued and that the information in the middle of the ad disappears into the bundle. Allow about 5 mm in each direction from the centre.Document name
Magazine
Template: Company_yearissue_format.suffix
Example: Company_2306_88x122.pdf
Website
Template: Company_startdate_enddate_format.suffix
Example: Company_230604_231231_640x120.jpg
Newsletter
Template: Company_issuedate_format.suffix
Example: Company_230121_640x120.jpgLeave material
Print: annons@vvsforum.se or https://vvsforum.ocast.com/sv/specifications/leave-material
Site/newsletter: banner@vvsforum.se
Advertising material that does not comply with this specification cannot give rise to a complaint. Please respect the times. This allows for the correction of any errors detected during the pre-flight/pre-print check of material by the newspaper.In case of cancellation later than 21 days before material day, 75 % of the advertisement price will be charged.
General information about VVS-Forum
TS-reported circulation: 14 000 ex (2022/2023)
Member of Sveriges Tidskrifter:
ISSN 0346-4644.Site: www.vvsforum.se
Postal address: P.O. Box 171 54,
S-104 62 Stockholm, Sweden
Visiting address: Ringvägen 100, StockholmOrganization no: 556090-8062
VAT-no: SE556090806201
Bank account: 5051-1195
BIC Code: HANDSESS
IBAN: SE36 6000 0000 0009 4967 4028
We reserve the right to make any errors in the information and reserve the right to change text and prices without prior notice.
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