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Lexington Herald-Leader
News
The Lexington Herald traces its roots to 1870 and the Lexington Leader to 1888. Leader owner John G. Stoll bought the Herald in 1937; Knight Newspapers bought them in 1973. The papers merged Jan. 1, 1...
Henderson Gleaner
News
The Henderson Gleaner (also known as The Gleaner) is the daily newspaper in Henderson, Kentucky. The newspaper is published Tuesday through Sunday mornings. It has not been published on Mondays since ...
The Daily Independent KY
News
The Daily Independent is a morning newspaper covering the city of Ashland and surrounding areas of Boyd County, Kentucky. Previously published daily, the print schedule was reduced to five days a week...
Messenger-Inquirer
News
The Messenger-Inquirer publishes seven days a week and is the primary daily newspaper serving Daviess, Hancock, McLean, Muhlenberg and Ohio counties in western Kentucky. The main office and production...
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Richmond Register
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The Richmond Register is a three daily newspaper based in Richmond, Kentucky, and covering Madison County. It publishes Tuesday, Thursday and Saturday. The Register is owned by Community Newspaper Hol...
Commonwealth Journal
News
The Commonwealth Journal, Pulaski County's only daily newspaper, is rich in history and tradition. The Commonwealth Journal is the product of the merger of two weekly newspapers: The Somerset Journal,...
The Courier Journal
News
The Courier-Journal was created from the merger of several newspapers introduced in Kentucky in the 19th century. Pioneer paper The Focus of Politics, Commerce and Literature, was founded in 1826 in L...
Cleveland Jewish News
News
The Cleveland Jewish Publication Company is organized for the purpose of performing a public service to the Jewish community of Northeast Ohio and shall:Provide the Jewish community of Northeast Ohio ...
The Blade
News
The present owners of The Blade, the Block family, bought the newspaper from the Locke family in 1926. In the same year, the present Blade building was constructed. On May 1, 1927 the building was ope...
Akron Beacon Journal
News
The Akron Beacon Journal is a morning newspaper in Akron, Ohio, United States. Owned by Gannett, it is the sole daily newspaper in Akron and is distributed throughout Northeast Ohio. The paper's cover...
The Repository
News
The Repository is an American daily local newspaper serving the Canton, Ohio area. It is currently owned by Gannett.Historically, the newspaper had strong Republican connections, most notably with Pre...
The Cincinnati Enquirer
News
The Cincinnati Enquirer is a morning daily newspaper published by Gannett in Cincinnati, Ohio, United States. First published in 1841, the Enquirer is the last remaining daily newspaper in Greater Cin...
The Plain Dealer
News
cleveland.com is the premier news and information website in the state of Ohio attracting an average of 9.9 million unique users every month.Covering local and national news, sports, arts and enterta...
Tribune Chronicle
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The Tribune Chronicle is a daily morning newspaper serving Warren, Ohio and the Mahoning Valley area of the United States. The newspaper claims to be the second oldest in the U.S. state of Ohio. The ...
The Alliance Review
News
The Alliance Review is a community-based newspaper in Alliance, Ohio, and nearby areas of Northeast Ohio. The paper publishes six days a week and has a circulation size of close to 14,000. The Review ...
Star Beacon
News
The Star Beacon is a seven-day morning daily newspaper published in Ashtabula, Ohio, United States. It is owned by Community Newspaper Holdings Inc. It is published Monday through Friday, and a Weeken...
The Athens Messenger
News
The Athens Messenger is a multi-media news organization and commercial printing facility that serves Athens County, Ohio and parts of the surrounding seven counties in southeastern Ohio.Established in...
The Daily Jeffersonian
News
The Daily & Sunday Jeffersonian is a daily newspaper published in Cambridge, Ohio, United States, serving Cambridge and the surrounding communities of Guernsey County.The Daily Jeffersonian was establ...
Chillicothe Gazette
News
The Chillicothe Gazette is Ohio's oldest newspaper,[2] published daily at Chillicothe, Ohio, the seat of Ross County, Ohio, by Gannett. The paper was founded as a weekly at Cincinnati, Ohio, then the ...
Dayton City Paper
News
Dayton City Paper offers pages full of challenges to prevailing notions, investigations of local institutions and voices that are not those of the usual figureheads in the community. Our entertainment...
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What is video advertising?
Video advertising is a marketing strategy where companies use video clips to showcase their products, services, or brand. These videos can be displayed on various platforms, such as social media, YouTube, television, and other video-sharing services.
Video advertising is effective in conveying a message in an engaging and understandable way, which can increase brand awareness, sales, and customer engagement. Videos also provide the opportunity to showcase a product or service in action, tell a story, and create an emotional connection with the viewer, making it one of the better tools in marketing.
What are the benefits of video advertising compared to other types of advertising?
Video advertising has the unique ability to capture the viewer's attention in a way that traditional text or image ads cannot. If a picture says more than a thousand words, then how many words does a video say?
Dynamic and visual content has the potential to tell more than just a story while evoking emotions in a viewer. In this way, your message can be significantly enhanced. Additionally, videos are more likely to be shared on social media, increasing the reach and exposure of your ad. When it comes to sharing complex information about a service, the video format is superior.
In situations where an image or text doesn't always convey the entire message. On the other hand, a video provides the opportunity to show the features, benefits, and unique characteristics of a service in a way that is easier to understand.
What are the best places to display video ads?
It depends on the target audience and where they are online. Common places are social media such as Facebook, TikTok, Instagram, and LinkedIn, but also YouTube and other video platforms. In addition to this, many media/websites also offer video advertising via either web TV or commercials on streaming sites.
What is the cost of a video ad?
The cost of advertising through video can vary greatly depending on the platform.
On YouTube, for example, a cost-per-view (CPV) model is often used where advertisers pay for each time someone watches their ad. Prices can vary, but an average CPV can range from 0.01 to 0.30 USD.
On Facebook, ad prices can vary depending on several factors, including the size of the target audience and the reach of the ad. They use a bidding model where advertisers can set a budget and bid to reach their desired audience.
On TikTok, advertising is still relatively new and the pricing structure can be less transparent than on other platforms. Prices can vary depending on the size and scope of the campaign, as well as geographical and demographic factors.
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