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The Daily Orange
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The Daily Orange is an independent, nonprofit newspaper published in Syracuse, New York. The paper was first published in 1903 and went independent in 1971. The editorial content of The D.O. is entire...
Democrat and Chronicle
News
The Democrat and Chronicle is a daily newspaper serving the greater Rochester, New York, area. At 245 East Main Street in downtown Rochester, the Democrat and Chronicle operates under the ownership of...
The Leader
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The Leader is an American daily newspaper published in Corning, New York. It is owned by Gannett. The newspaper covers the city of Corning and surrounding villages such as Addison, Bath and Erwin, in ...
Newsday
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Newsday is an American daily newspaper that primarily serves Nassau and Suffolk counties on Long Island, although it is also sold throughout the New York metropolitan area. The slogan of the newspaper...
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Observer-Dispatch
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The Observer-Dispatch (The O-D) is the largest newspaper serving the Utica-Rome metropolitan area in Central New York, circulating in Oneida County, Herkimer County, and parts of Madison County. Based...
The Post-Standard
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The Post-Standard is a newspaper serving the greater Syracuse, New York, metro area. Published by Advance Publications, it and sister website Syracuse.com are among the consumer brands of Advance Med...
Poughkeepsie Journal
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The Poughkeepsie Journal is a newspaper based in Poughkeepsie, New York, and owned by Gannett, which bought the paper in 1977. Founded in 1785, the Journal is the oldest paper in New York state, and i...
Niagara Gazette
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The Niagara Gazette, founded as a weekly newspaper in 1854, published its first daily edition in 1893. Today it is owned by CNHI, LLC with headquarters in Alabama. From its inception, the Gazette ...
Times Union
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The Times Union traces its beginnings to 1856, when the Morning Times was founded as a daily newspaper in Albany, New York. Following name changes, mergers and transfers of ownership, William Randolph...
The Buffalo News
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The Buffalo News is the daily newspaper of the Buffalo–Niagara Falls metropolitan area, located at 1 News Plaza in downtown Buffalo, New York. It was for decades the only paper fully owned by Warren B...
The Citizen
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The Citizen, commonly referred to as The Auburn Citizen, is the only daily newspaper published in Auburn, New York. The paper serves Cayuga County and parts of the greater Central New York area. The p...
The Cornell Daily Sun
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The Cornell Daily Sun is an independent daily newspaper published in Ithaca, New York by students at Cornell University and hired employees. The Sun features coverage of the university and its environ...
Daily Freeman
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The Daily Freeman is a seven-day-a-week morning newspaper in Kingston, New York, serving all of Ulster County and parts of Greene and Columbia counties and Northern Dutchess County.The broadsheet publ...
The Daily News (Batavia)
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The Daily News is an American, English language newspaper serving Batavia, New York and surrounding environs. Originally billed as the "Official Paper of the Village", it was known as The Batavia Dail...
The Daily Star
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The Daily Star is a daily newspaper in Oneonta, New York, United States. It is owned by Community Newspaper Holdings Inc. It also owns and operates the Cooperstown Crier, a weekly newspaper in Coopers...
The Evening Tribune
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The Evening Tribune is an American daily newspaper published weekday mornings and on Sundays (as The Spectator) in Hornell, New York.In addition to the city of Hornell, the Tribune and Spectator circ...
The Ithaca Journal
News
The Ithaca Journal is the hometown newspaper for Ithaca, NY and the surrounding Tompkins County area. It is distributed in the morning, six days a week, Monday through Saturday. Founded in 1815 as the...
The Journal News
News
The Journal News is a newspaper in New York State serving the New York counties of Westchester, Rockland, and Putnam, a region known as the Lower Hudson Valley. It is owned by Gannett.The Journal New...
The Leader-Herald
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The Leader Herald is a daily newspaper, serving the upstate New York Fulton, Hamilton, and Montgomery counties with a strong emphasis on Fulton County. The newspaper headquarters is located in Glovers...
OBSERVER
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The Observer is a newspaper for the residents of Northern Chautauqua County, NY and northwestern Cattaraugus County, NY, with offices located in Dunkirk, NY. Formerly known as the Evening Observer, an...
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What is video advertising?
Video advertising is a marketing strategy where companies use video clips to showcase their products, services, or brand. These videos can be displayed on various platforms, such as social media, YouTube, television, and other video-sharing services.
Video advertising is effective in conveying a message in an engaging and understandable way, which can increase brand awareness, sales, and customer engagement. Videos also provide the opportunity to showcase a product or service in action, tell a story, and create an emotional connection with the viewer, making it one of the better tools in marketing.
What are the benefits of video advertising compared to other types of advertising?
Video advertising has the unique ability to capture the viewer's attention in a way that traditional text or image ads cannot. If a picture says more than a thousand words, then how many words does a video say?
Dynamic and visual content has the potential to tell more than just a story while evoking emotions in a viewer. In this way, your message can be significantly enhanced. Additionally, videos are more likely to be shared on social media, increasing the reach and exposure of your ad. When it comes to sharing complex information about a service, the video format is superior.
In situations where an image or text doesn't always convey the entire message. On the other hand, a video provides the opportunity to show the features, benefits, and unique characteristics of a service in a way that is easier to understand.
What are the best places to display video ads?
It depends on the target audience and where they are online. Common places are social media such as Facebook, TikTok, Instagram, and LinkedIn, but also YouTube and other video platforms. In addition to this, many media/websites also offer video advertising via either web TV or commercials on streaming sites.
What is the cost of a video ad?
The cost of advertising through video can vary greatly depending on the platform.
On YouTube, for example, a cost-per-view (CPV) model is often used where advertisers pay for each time someone watches their ad. Prices can vary, but an average CPV can range from 0.01 to 0.30 USD.
On Facebook, ad prices can vary depending on several factors, including the size of the target audience and the reach of the ad. They use a bidding model where advertisers can set a budget and bid to reach their desired audience.
On TikTok, advertising is still relatively new and the pricing structure can be less transparent than on other platforms. Prices can vary depending on the size and scope of the campaign, as well as geographical and demographic factors.
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