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177 brands found
The Bulletin
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he Bulletin is a daily newspaper covering eastern Connecticut, United States, based in the city of Norwich and owned by Gannett. The newspaper has been in continuous publication since 1796. Gannett bo...
Fairfield Mirror
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A weekly newspaper reflecting Fairfield culture since 1977, The Mirror aims to project an independent and accurate student perspective with professional journalistic integrity. The Mirror strives to b...
Yale Daily News
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The Yale Daily News is the nation’s oldest college daily newspaper and has been financially and editorially independent since its founding on January 28, 1878. It publishes Monday through Friday durin...
Greenwich Time
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The Greenwich Time serves a daily audience in southern Connecticut with local news and information about Greenwich and surrounding communities in Fairfield County. The paper shares its editor and publ...
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The Register Citizen
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The Register Citizen is a multimedia news organization that serves the Greater Torrington “Northwest Corner” and Litchfield County in Connecticut with local, state and enterprise news. The Register Ci...
Charger Bulletin
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Founded in 1938, The Charger Bulletin is the student news source of the University of New Haven. The Charger Bulletin publishes articles that directly relate to college students and the surrounding co...
The Connecticut Mirror
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Launched in 2010, The Connecticut Mirror is the state’s trusted source for in-depth news and reporting on public policy, government and politics.CT Mirror is nonprofit, non-partisan, and digital only....
Hartford Courant
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The Hartford Courant Media Group is the preeminent news organization in Connecticut, a multi-media company delivering news and information in print, online and through social platforms including Faceb...
Journal Inquirer
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The Journal Inquirer is published afternoons Monday through Friday and Saturday mornings in Manchester, Connecticut, and serves 18 towns in the north-central part of the state, including Enfield, East...
Record-Journal
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The Record-Journal is an American daily newspaper based in Meriden, Connecticut, that dates back to the years immediately following the American Civil War. It is owned by the Record-Journal Publishing...
Republican-American
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The Republican-American is a privately owned multimedia news delivery organization with local coverage of 36 communities in New Haven and Litchfield counties.The Republican-American also maintains a b...
The Darien Times
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The Darien Times is a weekly newspaper that focuses on local news of Darien, CT. The paper covers Darien's news, politics, sports, schools, and feature stories. The paper publishes a monthly section o...
Fairfield Minuteman
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The Fairfield Minuteman was a local newspaper of Fairfield, Connecticut. Combined with the Westport Minuteman, both of which were owned by the Journal Register Company, the Minuteman had a combined re...
Jewish Ledger CT
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The Jewish Ledger is Connecticut's only weekly Jewish newspaper. The Hartford newspaper also has a monthly edition serving the Greater Hartford and western Massachusetts area.It was founded in April 1...
The Newtown Bee
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The Newtown Bee is a weekly newspaper for Newtown, Connecticut. Founded by Arthur J. Smith in 1877, the Bee has been published continuously by the Smith family. The Bee is owned by Bee Publishing Comp...
The Ridgefield Press
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The Ridgefield Press is an American weekly newspaper published each Thursday for Ridgefield, Connecticut. The newspaper was established in 1875, and has a paid circulation of about 4,753 copies.It is ...
West Hartford News
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We-Ha.com is a hyperlocal online site where people can find accurate information they need and want about our town, its schools, businesses, real estate, sports, restaurants, charitable events, arts,...
Westport Minuteman
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The Fairfield Minuteman was a local newspaper of Fairfield, Connecticut. Combined with the Westport Minuteman, both of which were owned by the Journal Register Company, the Minuteman had a combined re...
The Daily Campus
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The Daily Campus is UConn's independent, student-run newspaper. We strive to provide the UConn community with fair, accurate, relevant and editorially independent content, to take on student interests...
The Spectrum
News
The Spectrum is a student-run weekly newspaper publication first established in 1983. The staff consists of nearly 20 editors and more than two dozen staff writers and contributing writers. The writin...
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What is video advertising?
Video advertising is a marketing strategy where companies use video clips to showcase their products, services, or brand. These videos can be displayed on various platforms, such as social media, YouTube, television, and other video-sharing services.
Video advertising is effective in conveying a message in an engaging and understandable way, which can increase brand awareness, sales, and customer engagement. Videos also provide the opportunity to showcase a product or service in action, tell a story, and create an emotional connection with the viewer, making it one of the better tools in marketing.
What are the benefits of video advertising compared to other types of advertising?
Video advertising has the unique ability to capture the viewer's attention in a way that traditional text or image ads cannot. If a picture says more than a thousand words, then how many words does a video say?
Dynamic and visual content has the potential to tell more than just a story while evoking emotions in a viewer. In this way, your message can be significantly enhanced. Additionally, videos are more likely to be shared on social media, increasing the reach and exposure of your ad. When it comes to sharing complex information about a service, the video format is superior.
In situations where an image or text doesn't always convey the entire message. On the other hand, a video provides the opportunity to show the features, benefits, and unique characteristics of a service in a way that is easier to understand.
What are the best places to display video ads?
It depends on the target audience and where they are online. Common places are social media such as Facebook, TikTok, Instagram, and LinkedIn, but also YouTube and other video platforms. In addition to this, many media/websites also offer video advertising via either web TV or commercials on streaming sites.
What is the cost of a video ad?
The cost of advertising through video can vary greatly depending on the platform.
On YouTube, for example, a cost-per-view (CPV) model is often used where advertisers pay for each time someone watches their ad. Prices can vary, but an average CPV can range from 0.01 to 0.30 USD.
On Facebook, ad prices can vary depending on several factors, including the size of the target audience and the reach of the ad. They use a bidding model where advertisers can set a budget and bid to reach their desired audience.
On TikTok, advertising is still relatively new and the pricing structure can be less transparent than on other platforms. Prices can vary depending on the size and scope of the campaign, as well as geographical and demographic factors.
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