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279 brands found
Battle Creek Enquirer
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The Battle Creek Enquirer is a daily newspaper in Battle Creek, Michigan. The newspaper, owned by the Gannett, is the only daily paper serving Calhoun County, Michigan and parts of four neighboring co...
Charlevoix Courier
News
The Charlevoix Courier is the weekly newspaper of Charlevoix, Michigan. The paper publishes weekly on Fridays.The Charlevoix Courier was founded in 1883. In 2006, the paper, along with its sister publ...
Gaylord Herald Times
News
The Gaylord Herald Times is the twice-weekly newspaper of Gaylord, Michigan, United States.The Gaylord Herald Times was founded in 1875. The paper started publishing twice weekly in May 1999. In 2006,...
Hillsdale Daily News
News
The Hillsdale Daily News is a daily newspaper published in Hillsdale, Michigan, in the United States. It is owned by GateHouse Media.The Daily News covers Hillsdale County, Michigan, including the cit...
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The Holland Sentinel
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The Holland Sentinel is a newspaper published seven days a week in Holland, Michigan, United States, founded in 1896. It is published by Gannett.The newspaper covers most of Ottawa County, including H...
Livingston County Daily Press & Argus
News
The Livingston Daily Press & Argus is located in downtown Howell, the county seat.In September 2000, two successful twice-weekly newspapers the Livingston County Press and the Brighton Argus – that ha...
Petoskey News-Review
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The Petoskey News-Review is the daily newspaper of Petoskey, Michigan.Started in 1878 as the Petoskey City Record, after subsequent mergers it became The Petoskey Evening News. In 1953, this paper mer...
Sturgis Journal
News
The Sturgis Journal is a daily newspaper published in Sturgis, Michigan, United States. It is owned by Gannett. Previous owner GateHouse Media acquired the paper from Independent Media Group in 2000.T...
Traverse City Record-Eagle
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The Traverse City Record-Eagle is a daily morning newspaper that circulates in 13 counties in northwest lower Michigan.It distributes through a region that includes Antrim, Benzie, Charlevoix, Cheboyg...
The Ann Arbor News
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The Ann Arbor News is a newspaper serving Washtenaw and Livingston counties in Michigan. Published daily online through MLive.com, the paper also publishes print editions on Thursdays and SundaysPubli...
The Oakland Press
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The Oakland Press is a daily newspaper published in Oakland County, Michigan with headquarters in Troy. It is owned by 21st Century Media, with which its parent company merged in 2013 after filing for...
Huron Daily Tribune
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The Huron Daily Tribune is a daily newspaper in Bad Axe, Michigan. The newspaper serves Huron County, in the upper part of "The Thumb". Its parent company, Huron Publishing Company, is owned by Hearst...
City Pulse
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City Pulse is Lansing, Michigan’s free alt-weekly covering local politics, arts & entertainment, dining and more happening across Mid-Michigan. For more than 20 years, City Pulse is printed and distri...
The Alpena News
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The Alpena News is a general daily newspaper in the city of Alpena, Michigan in the United States. It has an approximate circulation of 10,000, and is published by Ogden Newspapers Inc. News reports a...
The Michigan Daily
News
The Michigan Daily has been serving The University of Michigan community with news and campus information since 1890. With over 130 years under our belt and as the only daily printed paper in the coun...
The Bay City Times
News
The Bay City Times is a newspaper published in Bay City, Michigan, United States, published Thursdays, Fridays and Sundays, with a Tuesday edition jointly published with The Saginaw News. The paper is...
The Herald-Palladium
News
The Herald-Palladium has held its current name only since 1975, but it can trace its genealogy back to 1868.And the Twin Cities of Benton Harbor and St. Joseph can boast of a journalistic tradition th...
Cadillac Evening News
News
Local news has been the heart and soul of our organization since we first started publishing newspapers in 1872. And for years, we have worked diligently to bring the readers of Wexford, Osceola, Miss...
Between the Lines
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Each month 18,000 copies of Between The Lines newspaper are distributed to hundreds of sites across Michigan, with the heaviest concentration in the southeastern part of the state within greater Detro...
The Jewish News
News
The Detroit Jewish News has been serving Metro Detroit’s Jewish community since 1942 with news and opinion that’s engaging, educational, enjoyable and unique. We strive to reflect a full range of div...
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What is video advertising?
Video advertising is a marketing strategy where companies use video clips to showcase their products, services, or brand. These videos can be displayed on various platforms, such as social media, YouTube, television, and other video-sharing services.
Video advertising is effective in conveying a message in an engaging and understandable way, which can increase brand awareness, sales, and customer engagement. Videos also provide the opportunity to showcase a product or service in action, tell a story, and create an emotional connection with the viewer, making it one of the better tools in marketing.
What are the benefits of video advertising compared to other types of advertising?
Video advertising has the unique ability to capture the viewer's attention in a way that traditional text or image ads cannot. If a picture says more than a thousand words, then how many words does a video say?
Dynamic and visual content has the potential to tell more than just a story while evoking emotions in a viewer. In this way, your message can be significantly enhanced. Additionally, videos are more likely to be shared on social media, increasing the reach and exposure of your ad. When it comes to sharing complex information about a service, the video format is superior.
In situations where an image or text doesn't always convey the entire message. On the other hand, a video provides the opportunity to show the features, benefits, and unique characteristics of a service in a way that is easier to understand.
What are the best places to display video ads?
It depends on the target audience and where they are online. Common places are social media such as Facebook, TikTok, Instagram, and LinkedIn, but also YouTube and other video platforms. In addition to this, many media/websites also offer video advertising via either web TV or commercials on streaming sites.
What is the cost of a video ad?
The cost of advertising through video can vary greatly depending on the platform.
On YouTube, for example, a cost-per-view (CPV) model is often used where advertisers pay for each time someone watches their ad. Prices can vary, but an average CPV can range from 0.01 to 0.30 USD.
On Facebook, ad prices can vary depending on several factors, including the size of the target audience and the reach of the ad. They use a bidding model where advertisers can set a budget and bid to reach their desired audience.
On TikTok, advertising is still relatively new and the pricing structure can be less transparent than on other platforms. Prices can vary depending on the size and scope of the campaign, as well as geographical and demographic factors.
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