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Operation: Tradebom
Society
The new Apple Original podcast “Operation: Tradebom” details the events surrounding the 1993 World Trade Center bombing, dissecting the investigation and following a period of modern terrorism startin...
The Witch Farm
Entertainment
Dare you visit Britain's most haunted house? Joseph Fiennes and Alexandra Roach star in a new paranormal cold case from Danny Robins, creator of The Battersea Poltergeist....
Deadline: White House
News
Drawing on years of experience as communications chief for President George W. Bush and senior advisor for the McCain-Palin campaign, Nicolle Wallace provides political insight and clarity on where th...
OUT
Entertainment
Out is an American LGBTQ news, fashion, entertainment, and lifestyle magazine, with the highest circulation of any LGBTQ monthly publication in the United States. It presents itself in an editorial m...
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Consider This
News
Six days a week, from Monday through Saturday, the hosts of NPR's All Things Considered help you make sense of a major news story and what it means for you, in 15 minutes. In participating regions on ...
Apple News Today
News
Join Shumita Basu every weekday morning as she guides you through some of the most fascinating stories in the news — and how the world’s best journalists are covering them....
The Gina and Bryan Show
News
Bryan Bishop and Gina Grad built up a devoted following as the co-stars of Adam Carolla’s popular podcast. This week, they’re debuting a brand new show about life in Los Angeles...
Dan Carlin's Hardcore History
Advertising
In "Hardcore History" journalist and broadcaster Dan Carlin takes his "Martian", unorthodox way of thinking and applies it to the past. Was Alexander the Great as bad a person as Adolf Hitler? What wo...
Taking Cover
News
It was the worst Marine-on-Marine friendly fire incident in modern history. But it's not in the history books. An explosion in Fallujah, Iraq left three dead, a dozen wounded, and – for high-ranking o...
Real Time
News
Download and watch full episodes of Real Time with Bill Maher including his New Rules and Overtime segments with his guest panelists. New episodes of Real Time with Bill Maher air Fridays at 10, only ...
Snapped: Women Who Murder
Entertainment
For the first time ever, full Snapped episodes are now a podcast. Subscribe to this true crime podcast for the direct audio from the original Snapped episodes that have aired on Oxygen over the last 2...
Global News Podcast
News
The day’s top stories from BBC News. Delivered twice a day on weekdays, daily at weekends...
Radio Rental
Society
Discover real-life horror stories, from bizarre crimes to paranormal activity. These true stories are set inside the fictional world of Radio Rental, an 80’s video rental store run by an eccentric sho...
Unashamed
Advertising
The Duck Commander and his family are unashamed of their Christian faith and want to share the Gospel with everyone, from new believers to longtime followers of Jesus. Phil, Al, Jase, Zach, and their ...
The Kansas City Star
News
The Kansas City Star and kansascity.com are among the most dominant news sources in the middle of the country. Known for journalism that resounds at a local, regional and national level, The Star prod...
Bartlesville Examiner-Enterprise
News
The Bartlesville Examiner-Enterprise is a daily newspaper in Bartlesville, Oklahoma. It was owned and published by Stephens Media LLC until 2015, when the Stephens Media newspapers were sold to New Me...
The Ada News
News
The Ada News is a newspaper published three days a week in Ada, Oklahoma, Tuesdays, Thursdays, and Saturdays. The publication's coverage area includes Pontotoc County and portions of Coal County, Garv...
Claremore Daily Progress
News
The Claremore Daily Progress is one of Rogers County's oldest continuous businesses. Its history surpasses that of the City of Claremore, being founded in 1892.It is the newspaper of record for Rogers...
Daily O'Collegian
News
The O’Colly Media Group (OMG!) is an independent news and information organization that operates under the School of Media & Strategic Communications at Oklahoma State University. The mission of OMG! ...
The Enid News & Eagle
News
The Enid News & Eagle is the dominant news and marketing source for Enid and the surrounding trade territory in northwest Oklahoma.A six-day, morning newspaper, the News & Eagle serves more than 40,00...
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What is video advertising?
Video advertising is a marketing strategy where companies use video clips to showcase their products, services, or brand. These videos can be displayed on various platforms, such as social media, YouTube, television, and other video-sharing services.
Video advertising is effective in conveying a message in an engaging and understandable way, which can increase brand awareness, sales, and customer engagement. Videos also provide the opportunity to showcase a product or service in action, tell a story, and create an emotional connection with the viewer, making it one of the better tools in marketing.
What are the benefits of video advertising compared to other types of advertising?
Video advertising has the unique ability to capture the viewer's attention in a way that traditional text or image ads cannot. If a picture says more than a thousand words, then how many words does a video say?
Dynamic and visual content has the potential to tell more than just a story while evoking emotions in a viewer. In this way, your message can be significantly enhanced. Additionally, videos are more likely to be shared on social media, increasing the reach and exposure of your ad. When it comes to sharing complex information about a service, the video format is superior.
In situations where an image or text doesn't always convey the entire message. On the other hand, a video provides the opportunity to show the features, benefits, and unique characteristics of a service in a way that is easier to understand.
What are the best places to display video ads?
It depends on the target audience and where they are online. Common places are social media such as Facebook, TikTok, Instagram, and LinkedIn, but also YouTube and other video platforms. In addition to this, many media/websites also offer video advertising via either web TV or commercials on streaming sites.
What is the cost of a video ad?
The cost of advertising through video can vary greatly depending on the platform.
On YouTube, for example, a cost-per-view (CPV) model is often used where advertisers pay for each time someone watches their ad. Prices can vary, but an average CPV can range from 0.01 to 0.30 USD.
On Facebook, ad prices can vary depending on several factors, including the size of the target audience and the reach of the ad. They use a bidding model where advertisers can set a budget and bid to reach their desired audience.
On TikTok, advertising is still relatively new and the pricing structure can be less transparent than on other platforms. Prices can vary depending on the size and scope of the campaign, as well as geographical and demographic factors.
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