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The Salina Journal
News
Salina Journal is a daily morning newspaper based in Salina, Kansas, United States. It is delivered in north-central and north-western Kansas. Circulation is reported at 20,364 in 2019.The Journal was...
The Topeka Capital-Journal
News
The Topeka Capital-Journal is a daily newspaper in Topeka, Kansas, owned by Gannett.The paper was formed following numerous name changes and mergers, including the merger of The Topeka Daily Capital a...
Emporia Gazette
News
The Emporia Gazette is a daily newspaper in Emporia, Kansas.The Emporia Gazette became probably the best-known and respected “small-town” newspaper in the United States under the editorship of William...
The Hutchinson News
News
The Hutchinson News is a daily newspaper serving the city of Hutchinson, Kansas, United States. The publication was awarded the 1965 Pulitzer Prize for Public Service "for its courageous and construct...
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Lawrence Journal-World
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Journal-World Media's suite of award-winning websites and daily print newspaper offers advertisers an audience in Lawrence, Kansas and beyond. These reputable and popular local sites and newspapers av...
The Manhattan Mercury
News
The Manhattan Mercury is the local newspaper for Manhattan, Kansas. The Mercury is a daily newspaper published in the afternoon five days a week, and in the morning on Sunday. No Saturday edition is i...
Kansas State Collegian
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The Kansas State Collegian is the weekly newspaper at Kansas State University in Manhattan, Kansas. Its content is reported, edited, and produced entirely by students, and students make up the adverti...
The University Daily Kansan
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Since 1904, the University Daily Kansan has been the student news source of the University of Kansas. We publish at kansan.com as well as on Kansan social media, in special print editions, through eve...
The Wichita Eagle
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The Wichita Eagle, in print and online as Kansas.com, is the leading and essential source for news, information, commentary, and advertising in south-central Kansas. Wichita, the largest city in the s...
Fremont Tribune
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The Fremont Tribune is a daily newspaper in Fremont, Nebraska.The Tribune was founded on July 24, 1868 by J.N. Hayes. It was purchased in 1966 by Speidel Newspapers; Gannett Co. acquired the paper in...
Columbus Telegram
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The Columbus Telegram is a newspaper owned by Lee Enterprises and published in Columbus, in the east-central part of the state of Nebraska in the Midwestern United States. It is delivered on Tuesday t...
Grand Island Independent
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The Grand Island Independent is a newspaper published in Grand Island, Nebraska. The Independent is published seven days a week but does not produce a newspaper on Christmas Day. Its daily circulation...
Kearney Hub
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The Kearney Hub is a daily newspaper published in Kearney, Nebraska, United States, and is the primary newspaper for south-central region of Nebraska surrounding the city, including Buffalo County, Ne...
Lincoln Journal Star
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The Lincoln Journal Star is an American daily newspaper that serves Lincoln, Nebraska, the state capital and home of the University of Nebraska. It is the most widely read newspaper in Lincoln and has...
Norfolk Daily News
News
The Norfolk Daily News is a daily news organization located in downtown Norfolk, Nebraska. It is one of just a handful of daily newspapers in the country owned and managed by an individual family.The ...
Star-Herald
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The Star-Herald, one of Nebraska's most honored daily newspapers, has a circulation of more than 16,000 and publishes every day of the week but Monday. Scottsbluff is located in Scotts Bluff County (p...
York News-Times
News
The York News-Times is a daily newspaper published in York, Nebraska. It is the newspaper of record for York County and surrounding counties in the Rainwater Basin region.Part of Berkshire Hathaway's ...
Daily Nebraskan
News
The Daily Nebraskan, established in 1871 as the Monthly Hesperian Student, is the student newspaper of the University of Nebraska–Lincoln. Although many journalism students are on staff, the Daily Neb...
Gold Derby
Advertising
Gold Derby famously presents four sets of Oscar, Emmy, Grammy and other predictions for comparison and analysis: Experts (journalists from Entertainment Weekly, USA Today, etc.), Gold Derby’s Editors...
The Guardian
News
Guardian News & Media (GNM) publishes theguardian.com, one of the world’s leading English-language newspaper websites. It also has a presence in the US and Australia as Guardian US and Guardian Austra...
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What is video advertising?
Video advertising is a marketing strategy where companies use video clips to showcase their products, services, or brand. These videos can be displayed on various platforms, such as social media, YouTube, television, and other video-sharing services.
Video advertising is effective in conveying a message in an engaging and understandable way, which can increase brand awareness, sales, and customer engagement. Videos also provide the opportunity to showcase a product or service in action, tell a story, and create an emotional connection with the viewer, making it one of the better tools in marketing.
What are the benefits of video advertising compared to other types of advertising?
Video advertising has the unique ability to capture the viewer's attention in a way that traditional text or image ads cannot. If a picture says more than a thousand words, then how many words does a video say?
Dynamic and visual content has the potential to tell more than just a story while evoking emotions in a viewer. In this way, your message can be significantly enhanced. Additionally, videos are more likely to be shared on social media, increasing the reach and exposure of your ad. When it comes to sharing complex information about a service, the video format is superior.
In situations where an image or text doesn't always convey the entire message. On the other hand, a video provides the opportunity to show the features, benefits, and unique characteristics of a service in a way that is easier to understand.
What are the best places to display video ads?
It depends on the target audience and where they are online. Common places are social media such as Facebook, TikTok, Instagram, and LinkedIn, but also YouTube and other video platforms. In addition to this, many media/websites also offer video advertising via either web TV or commercials on streaming sites.
What is the cost of a video ad?
The cost of advertising through video can vary greatly depending on the platform.
On YouTube, for example, a cost-per-view (CPV) model is often used where advertisers pay for each time someone watches their ad. Prices can vary, but an average CPV can range from 0.01 to 0.30 USD.
On Facebook, ad prices can vary depending on several factors, including the size of the target audience and the reach of the ad. They use a bidding model where advertisers can set a budget and bid to reach their desired audience.
On TikTok, advertising is still relatively new and the pricing structure can be less transparent than on other platforms. Prices can vary depending on the size and scope of the campaign, as well as geographical and demographic factors.
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