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Pasadena Star-News
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The Pasadena Star-News is a digital and print news media company based in Pasadena, California. Its coverage area includes the northwestern San Gabriel Valley, including the communities of Alhambra, A...
The Porterville Recorder
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The Porterville Recorder is a daily newspaper in the town of Porterville, California. Freedom Communications bought the paper in 1974 and sold it to current owner Rhode Island Suburban Newspapers in 2...
San Mateo Daily Journal
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The Daily Journal is published six days a week, Monday through Friday plus a combo Weekend edition. The newspaper is distributed throughout San Mateo County and northern Santa Clara County, and all ov...
Ventura County Star
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The Ventura County Star is a daily newspaper published in Camarillo, California and serves all of Ventura County. It is owned by Gannett, the largest publisher of newspapers in the United States. It i...
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The Daily Democrat
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The Daily Democrat is the daily newspaper in Woodland, California and Yolo County, California. The paper is owned by Digital First Media. Its headquarters are located in Woodland on Main Street in Woo...
Whittier Daily News
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The Whittier Daily News is a paid local daily newspaper for Whittier, California, United States. Coverage area includes Whittier, South Whittier, Pico Rivera, La Habra Heights, Santa Fe Springs and La...
Voice of OC
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Voice of OC is a non-profit news agency in Orange County, California. Voice of OC was founded in June 2009 and started publishing March 31, 2010. Since then, Voice has published thousands of news arti...
The Union
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The Union serves Western Nevada County, California. Located in the Brunswick area of Grass Valley, midway between Grass Valley and Nevada City, CA. Serving the towns of Cedar Ridge, Alta Sierra, Washi...
The Hemet San Jacinto Chronicle
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The Hemet & San Jacinto Chronicle is the San Jacinto Valley’s local source for news and information. We strive to always provide you with the latest news, entertainment, world events & videos at your ...
Brentwood Press
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We connect people and reflect life in East Contra Costa County. As the premier publisher of weekly newspapers, special print publications and thepress.net website, we provide everything there is to kn...
Chino Champion
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Champion Newspapers publishes an award-winning community newspaper serving the Chino Valley area in Southern California. The Chino Valley Champion is delivered by carriers and by mail to subscribers ...
India-West
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INDIA-WEST, Weekly Newspaper India-West, the largest and most prestigious weekly newspaper on the West Coast, was established in 1975. India-West readers are among the nation's single most affluent an...
Alameda Sun
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The Alameda Sun is Alameda’s only independently owned and operated newspaper founded in 2001. The paper is owned by Alameda resident Eric J. Kos and Oakland resident Dennis Evanosky. Home-delivered fr...
Random Lengths News
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Random Lengths News, the independent, progressive newspaper of the Los Angeles and Long Beach Harbor Area for more than 40 years, cares about our youth and future journalists. That is why it offers a ...
Cedar Street
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Cedar Street Times was established September 1, 2008, and is published weekly at 306 Grand Avenue, Pacific Grove, California 93950. We were adjudicated a newspaper of general circulation for Monterey ...
Times advocate
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The Times-Advocate, which first launched an Escondido-based website a year ago, is not a daily publication. It’s a community newspaper currently publishing monthly, according to an unattributed staff ...
Mid Valley Times
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The Mid Valley Times is a weekly newspaper, published on Thursdays, serving Reedley, Dinuba, Sanger, and surrounding communities in Fresno County and Tulare County, California. It was known as the Ree...
Tracy Press
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It was April 2, 1898, when these news items broke in the Tracy Press. Thousands more followed in subsequent years. An original copy of the first paper that printed those items is kept in the Tracy His...
Half Moon Bay Review
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The Half Moon Bay Review is an award-winning online and print community news source serving the San Mateo County Coastside since 1898. The Review is proud to employ a staff of trained journalists who ...
Pacifica Tribune
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For more than 60 years the Pacifica Tribune has served the citizens of Pacifica community. Actually, the community has had a newspaper since the 1930s. The first community newspaper was called Sharp P...
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What is video advertising?
Video advertising is a marketing strategy where companies use video clips to showcase their products, services, or brand. These videos can be displayed on various platforms, such as social media, YouTube, television, and other video-sharing services.
Video advertising is effective in conveying a message in an engaging and understandable way, which can increase brand awareness, sales, and customer engagement. Videos also provide the opportunity to showcase a product or service in action, tell a story, and create an emotional connection with the viewer, making it one of the better tools in marketing.
What are the benefits of video advertising compared to other types of advertising?
Video advertising has the unique ability to capture the viewer's attention in a way that traditional text or image ads cannot. If a picture says more than a thousand words, then how many words does a video say?
Dynamic and visual content has the potential to tell more than just a story while evoking emotions in a viewer. In this way, your message can be significantly enhanced. Additionally, videos are more likely to be shared on social media, increasing the reach and exposure of your ad. When it comes to sharing complex information about a service, the video format is superior.
In situations where an image or text doesn't always convey the entire message. On the other hand, a video provides the opportunity to show the features, benefits, and unique characteristics of a service in a way that is easier to understand.
What are the best places to display video ads?
It depends on the target audience and where they are online. Common places are social media such as Facebook, TikTok, Instagram, and LinkedIn, but also YouTube and other video platforms. In addition to this, many media/websites also offer video advertising via either web TV or commercials on streaming sites.
What is the cost of a video ad?
The cost of advertising through video can vary greatly depending on the platform.
On YouTube, for example, a cost-per-view (CPV) model is often used where advertisers pay for each time someone watches their ad. Prices can vary, but an average CPV can range from 0.01 to 0.30 USD.
On Facebook, ad prices can vary depending on several factors, including the size of the target audience and the reach of the ad. They use a bidding model where advertisers can set a budget and bid to reach their desired audience.
On TikTok, advertising is still relatively new and the pricing structure can be less transparent than on other platforms. Prices can vary depending on the size and scope of the campaign, as well as geographical and demographic factors.
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