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The Press-Enterprise
News
The Press-Enterprise is a paid daily newspaper published by Digital First Media that serves the Inland Empire in Southern California. Headquartered in downtown Riverside, California, it is the primary...
San Gabriel Valley Tribune
News
The San Gabriel Valley Tribune is a paid daily newspaper located in Monrovia, California, that serves the central and eastern San Gabriel Valley. It operated at the West Covina location from 1955 to 2...
Daily Breeze
News
The Daily Breeze is a print and digital news media company based in Torrance, California. Its coverage area includes the South Bay and Harbor Area cities of Los Angeles County “from LAX to LA Harbor,”...
Los Angeles Daily News
News
Los Angeles Daily News is part of the Southern California News Group With a full suite of multi-platform editorial and advertising products, Southern California News Group (SCNG) is one of the most po...
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The Press Democrat
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The very first newspaper in Santa Rosa – the parent of today’s Press Democrat, was begun in 1857, just three years after Santa Rosa was chosen as the seat of Sonoma County and seven years after Califo...
Inland Valley Daily Bulletin
News
The Inland Valley Daily Bulletin is a daily newspaper based in Rancho Cucamonga, California, serving the Pomona Valley and southwest San Bernardino County. The Daily Bulletin is a member of the Southe...
The Desert Sun
News
The Desert Sun was first published Aug. 5, 1927, as a free weekly newspaper printed in Banning and staffed by one person, Carl Barkow. The newspaper's first Palm Springs office was in the Palm Springs...
Redding Record Searchlight
News
The John P. Scripps Newspaper Group published the first edition of the Redding Record Oct. 17, 1938.The newspaper has evolved significantly over the years. It now reaches even more readers through dig...
Chico Enterprise-Record
News
The Chico Enterprise-Record is the daily newspaper of Chico, California. Also known as the E-R, the newspaper was first published in Bidwell Bar, California as the Butte Record in 1853 and is now part...
Santa Barbara News-Press
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The Santa Barbara News-Press is a broadsheet newspaper based in Santa Barbara, California.The oldest predecessor (the weekly Santa Barbara Post) of the News-Press started publishing on May 30, 1868....
The Monterey County Herald
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The Monterey County Herald is a 15,000 circulation daily newspaper and online news source, serving the diverse communities of Monterey County with local news, sports, business, entertainment, and othe...
Daily Press
News
The Daily Press is a daily newspaper published in Victorville, California. It was owned by Freedom Communications from 1978 to 2014, when it was sold to New Media Investment Group. The 2010 circulatio...
Times-Standard
News
the Times-Standard — the North Coast’s daily newspaper — has survived and thrived for more than a century and a half.The first Humboldt Times was published in September 1854 in Humboldt County. The Hu...
Bakersfield Californian
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The Bakersfield Californian publishes newspapers. The Company supplies news articles about obituaries, business, advices, politics, jobs, classifieds, sports, lifestyle, opinions, and more. The Bakers...
Palo Alto Daily Post
News
The Daily Post is a free newspaper in Palo Alto, California, founded in 2008 by the Palo Alto Daily News's founders, Dave Price and Jim Pavelich, who had sold that paper to new owners three years earl...
Lodi News-Sentinel
News
The Lodi News-Sentinel is a daily newspaper based in Lodi, California.The community newspaper is the main source of information about the civic, social and business lives of people in Northern San Joa...
Appeal-Democrat
News
The Appeal-Democrat is the No. 1 local news source for Sutter and Yuba counties, serving readers since 1860.The Appeal-Democrat has grown with the California Mid-Valley community – from the unpaved pa...
Napa Valley Register
News
The Napa Valley Register is a daily newspaper located in Napa, California. The paper began publication on August 10, 1863. By 1864, the newspaper had dropped “Valley” from its name, becoming simply th...
The Daily Californian
News
The Daily Californian is an independent, student-run newspaper serving the UC Berkeley campus and the Berkeley, CA community. It publishes Monday, Tuesday, Thursday and Friday during the academic year...
The Stanford Daily
News
The Stanford Daily newspaper is the primary holding of The Stanford Daily Publishing Corporation. Founded in 1973, The Stanford Daily Publishing Corporation operates as a California non-profit corpora...
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What is video advertising?
Video advertising is a marketing strategy where companies use video clips to showcase their products, services, or brand. These videos can be displayed on various platforms, such as social media, YouTube, television, and other video-sharing services.
Video advertising is effective in conveying a message in an engaging and understandable way, which can increase brand awareness, sales, and customer engagement. Videos also provide the opportunity to showcase a product or service in action, tell a story, and create an emotional connection with the viewer, making it one of the better tools in marketing.
What are the benefits of video advertising compared to other types of advertising?
Video advertising has the unique ability to capture the viewer's attention in a way that traditional text or image ads cannot. If a picture says more than a thousand words, then how many words does a video say?
Dynamic and visual content has the potential to tell more than just a story while evoking emotions in a viewer. In this way, your message can be significantly enhanced. Additionally, videos are more likely to be shared on social media, increasing the reach and exposure of your ad. When it comes to sharing complex information about a service, the video format is superior.
In situations where an image or text doesn't always convey the entire message. On the other hand, a video provides the opportunity to show the features, benefits, and unique characteristics of a service in a way that is easier to understand.
What are the best places to display video ads?
It depends on the target audience and where they are online. Common places are social media such as Facebook, TikTok, Instagram, and LinkedIn, but also YouTube and other video platforms. In addition to this, many media/websites also offer video advertising via either web TV or commercials on streaming sites.
What is the cost of a video ad?
The cost of advertising through video can vary greatly depending on the platform.
On YouTube, for example, a cost-per-view (CPV) model is often used where advertisers pay for each time someone watches their ad. Prices can vary, but an average CPV can range from 0.01 to 0.30 USD.
On Facebook, ad prices can vary depending on several factors, including the size of the target audience and the reach of the ad. They use a bidding model where advertisers can set a budget and bid to reach their desired audience.
On TikTok, advertising is still relatively new and the pricing structure can be less transparent than on other platforms. Prices can vary depending on the size and scope of the campaign, as well as geographical and demographic factors.
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