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The Delaware Wave
News · The Delaware Wave is a Gannett-owned English-language newspaper based in Bethany Beach, Delaware. Seventeen staff members publish the weekly...
Delaware LIVE News
News · Delaware LIVE, a locally-owned, statewide news media company was launched in an effort to combat the national takeover of Delaware news. Roo...
Town Square LIVE
News · Town Square LIVE News is a locally-owned news network in New Castle County, Delaware.Town Square Delaware - Delaware's first all-digital, c...
The Review
News · The Review is the independent student newspaper of the University of Delaware. Since 1882, it has served as a voice for UD students and stri...
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The News Journal
News · The News Journal is the main newspaper for Wilmington, Delaware, and the surrounding area. It is headquartered in unincorporated New Castle ...
Cape Gazette
News · Cape Gazette is an independently owned and operated twice-weekly, community newspaper published in Lewes, Delaware. It is currently availabl...
Milford LIVE
News · As a locally-owned company, Delaware LIVE News takes pride in working alongside local and regional businesses to develop digital marketing c...
Daily Times
News · The Daily Times is a morning daily English-language publication based in Salisbury, Maryland, and primarily covers Wicomico, Worcester, and ...
Herald Mail
News · The Herald-Mail is a newspaper serving the cities of Hagerstown, Maryland, Chambersburg, Pennsylvania, and Martinsburg, West Virginia and th...
The Capital
News · The Capital, the Sunday edition is called The Sunday Capital, is a daily newspaper published by Capital Gazette Communications in Annapolis,...
The Aegis
News · The Aegis is a local newspaper in Harford County, Maryland, United States. Its first issue was published on February 2, 1923.The first build...
Cumberland Times-News
News · The Cumberland Times-News is a five-day morning daily newspaper serving Cumberland, Maryland, United States, and the surrounding areas of Al...
The Frederick News-Post
News · The Frederick News-Post is the local newspaper of Frederick County, Maryland. In addition to discussing local news, the newspaper addresses ...
The Epoch Times MD
News · The Epoch Times is the fastest-growing independent news media in America. We are nonpartisan and dedicated to truthful reporting.We are free...
Carroll County Times
News · The Carroll County Times was founded on October 6, 1911, as The Times. Owner and publisher George Mather, whose father owned the once-promin...
Cecil Whig
News · The Cecil Whig is a local newspaper that covers Cecil County, Maryland daily online and publishes two days a week. It has a circulation of a...
The Star Democrat
Advertising · The Star Democrat is an American newspaper published and mainly distributed in Easton, Maryland, in Talbot County, as well as in the surroun...
The Kent Island Bay Times
Advertising · The Kent Island Bay Times or simply the Bay Times is a weekly newspaper based in Stevensville, Maryland and is owned by Chesapeake Publishin...
Newark Post
News · The Newark Post, a weekly newspaper serving Greater Newark, has emerged as the leading source of news and information for western New Castle...
Daily Record
News · The Daily Record is a seven-day morning daily newspaper of the USA Today Network located in Parsippany-Troy Hills, New Jersey. The Daily Rec...
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What is video advertising?
Video advertising is a marketing strategy where companies use video clips to showcase their products, services, or brand. These videos can be displayed on various platforms, such as social media, YouTube, television, and other video-sharing services.
Video advertising is effective in conveying a message in an engaging and understandable way, which can increase brand awareness, sales, and customer engagement. Videos also provide the opportunity to showcase a product or service in action, tell a story, and create an emotional connection with the viewer, making it one of the better tools in marketing.
What are the benefits of video advertising compared to other types of advertising?
Video advertising has the unique ability to capture the viewer's attention in a way that traditional text or image ads cannot. If a picture says more than a thousand words, then how many words does a video say?
Dynamic and visual content has the potential to tell more than just a story while evoking emotions in a viewer. In this way, your message can be significantly enhanced. Additionally, videos are more likely to be shared on social media, increasing the reach and exposure of your ad. When it comes to sharing complex information about a service, the video format is superior.
In situations where an image or text doesn't always convey the entire message. On the other hand, a video provides the opportunity to show the features, benefits, and unique characteristics of a service in a way that is easier to understand.
What are the best places to display video ads?
It depends on the target audience and where they are online. Common places are social media such as Facebook, TikTok, Instagram, and LinkedIn, but also YouTube and other video platforms. In addition to this, many media/websites also offer video advertising via either web TV or commercials on streaming sites.
What is the cost of a video ad?
The cost of advertising through video can vary greatly depending on the platform.
On YouTube, for example, a cost-per-view (CPV) model is often used where advertisers pay for each time someone watches their ad. Prices can vary, but an average CPV can range from 0.01 to 0.30 USD.
On Facebook, ad prices can vary depending on several factors, including the size of the target audience and the reach of the ad. They use a bidding model where advertisers can set a budget and bid to reach their desired audience.
On TikTok, advertising is still relatively new and the pricing structure can be less transparent than on other platforms. Prices can vary depending on the size and scope of the campaign, as well as geographical and demographic factors.
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