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News · The Jefferson City News Tribune, also known as the News Tribune, is an American daily newspaper published in Jefferson City, Missouri. It is...
News · The Columbia Daily Tribune, commonly referred to as the Columbia Tribune or the Tribune, is one of two daily newspapers in Columbia, Missour...
News · The Columbia Missourian is a community news organization managed by professional editors and staffed by Missouri School of Journalism studen...
News · Phillips Media Group, assumed ownership of Missouri's oldest daily newspaper in March of 2021.The Courier-Post began printing daily in 1853,...
News · As one of Jasper County's longest-running businesses, The Joplin Globe has a more than 120-year history of covering the region's current eve...
News · The Maryville Forum is the hub for news and information in and around Nodaway County.With weekly, Thursday print publication, a 24/7 daily-u...
News · The Riverfront Times was founded in 1977 as St. Louis's alternative newsweekly. Since then, we've cultivated an audited weekly circulation o...
News · The Springfield News-Leader is the predominant newspaper for the city of Springfield, Missouri, and covers the Ozarks. The News-Leader has a...
News · The St. Joseph News-Press is a daily morning newspaper based in St. Joseph, Missouri. It is the flagship publication of the News-Press & Gaz...
News · The St. Louis Post-Dispatch is a major regional newspaper based in St. Louis, Missouri, serving the St. Louis metropolitan area. It is the l...
News · The Jefferson Leader is a local American newspaper founded in 1994 in Festus, Missouri. As part of The Leader Publications, The Jefferson Co...
News · The Missourian Media Company is a family-owned and-operated media company based in Washington, Missouri. The company publishes the Missouria...
News · The Kansas City Star and kansascity.com are among the most dominant news sources in the middle of the country. Known for journalism that res...
Advertising · Daily & weekly publications that have been around for over 165 years with a combined reach covering Southern Illinois (just 1-2 hours from M...
National News · The New York Times is an American daily newspaper founded in 1851 and based in New York City. It is widely regarded as one of the most prest...
News · The Wall Street Journal was founded in July 1889. Ever since, the Journal has led the way in chronicling the rise of industries in America a...
News · Guardian News & Media (GNM) publishes theguardian.com, one of the world’s leading English-language newspaper websites. It also has a presenc...
News · Six days a week, from Monday through Saturday, the hosts of NPR's All Things Considered help you make sense of a major news story and what i...
Entertainment · Variety is the most authoritative and trusted source of entertainment business news, recognized and respected throughout the world. Since 19...
News · The State Journal-Register is the only local daily newspaper for Springfield, Illinois, and its surrounding area. It was founded in 1831 as ...
Newspaper advertising is one of the more affordable advertising options out there while offering the potential to reach a broad audience with high coverage. With a newspaper ad, you can effortlessly target local demographics and reinforce your brand in a specific city or region.
Newspapers are known for their authenticity and are often considered more credible sources than other media channels, boosting trust for the advertiser.
Given that newspapers have a high publication frequency with many release dates, your advertising can be incredibly flexible. With ready material, your ad can be out in a newspaper as soon as next week.
The cost of advertising in a newspaper starts from around 300 USD and can go up to 20 000 USD, depending on several factors like the newspaper's reach, the size of the ad, and the paper's geographical area.
A small local newspaper might have significantly lower prices than what a larger national publication offers. We've analyzed rate cards from hundreds of newspapers to understand how they differ and what influences the pricing. When considering newspaper advertising, it's essential to account for the ad size, the newspaper's circulation and distribution, its popularity, the chosen ad placement within the paper, and its geographical location.
Furthermore, costs can be influenced by choosing color or black and white, opting for special offers or bundled prices, and seasonal variations.
To get an accurate pricing, it's recommended to contact the newspaper's advertising department directly, many of which also provide digital media kits with pricing. Ensure you negotiate to get the best price possible. On Ocast, you can browse through hundreds of newspapers and compare prices directly on their profiles.
When looking to advertise in a newspaper, there are various formats and sizes to choose from, and these can differ between newspapers and publications. Here are some examples of common ad formats:
Full Page: Occupies an entire page in the newspaper, offering ample space for your message.
Half Page: Takes up half of the page, either horizontally or vertically.
Quarter Page: Takes up a quarter of the page.
Smaller Ad Modules: Might be an eighth of a page or less, typically being the most cost-effective solution.
Spread: A double full page that stretches across two pages, giving extra space for your message.
Special Placement Ads: These ads are positioned in strategic places in the newspaper, like the front page, back page, or near popular content.
Inserts: A separate supplement or brochure that comes with the newspaper.
The format most suitable for you depends on your budget, target audience, and message. Each format has its unique advantages and can reach readers in different ways.
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