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News · The Asheville Citizen-Times is an American, English-language daily newspaper of Asheville, North Carolina. It was formed in 1991 as a result...
News · For more than 130 years, The Laurinburg Exchange has served the people of Scotland County as their primary source of news, as well as a guid...
News · The Mountaineer is a newspaper based in Waynesville, North Carolina. The newspaper is owned by The Mountaineer Publishing Company. Our first...
News · The Courier-Tribune is the daily newspaper of Asheboro, North Carolina and the surrounding county of Randolph County, North Carolina. It is ...
News · The Daily Record is one of only a handful of newspapers locally owned and operated in North Carolina. It started with one man's plan to prod...
News · The Daily Reflector has been a vital part of the life of Greenville, Pitt County, and eastern North Carolina for more than a century. The co...
News · The Dispatch is an American, English language daily newspaper published in Lexington, North Carolina. The newspaper is published Tuesday th...
News · The Daily Advance is published in Elizabeth City, N.C. and serves an area of five mostly rural counties in the northeastern corner of North ...
News · The Daily News is an American, English language daily newspaper headquartered in Jacksonville, North Carolina. It has served the city of Jac...
News · The Fayetteville Observer is an American English-language daily newspaper published in Fayetteville, North Carolina. As the oldest North Car...
News · The Gaston Gazette is an American, English-language daily newspaper based in Gastonia, North Carolina. The newspaper was owned by Freedom Co...
News · The Goldsboro News-Argus is an American, English language daily newspaper located in Goldsboro, North Carolina, serving the citizens of Wayn...
News · The Herald-Sun is an American, English language daily newspaper in Durham, North Carolina, published by the McClatchy Company.The Herald-Sun...
News · Hickory Daily Record is an American, English language daily newspaper based in Hickory, North Carolina, USA. It is owned by Lee Enterprises ...
News · The McDowell News is an English language newspaper published daily in Marion, North Carolina, United States, covering McDowell County. The n...
News · The News & Record is an American, English language newspaper with the largest circulation serving Guilford County, North Carolina, and the s...
News · For more than 140 years, The Robesonian has served the people of Robeson County as their primary source of news, as well as a guide to satis...
News · The Rocky Mount Telegram has been covering the Twin Counties for nearly 120 years. Owned by Adams Publishing Group, the Telegram has won a l...
News · The Salisbury Post is an American, English language daily newspaper, founded in 1905, in Salisbury, North Carolina that serves the city and ...
News · The Sampson Independent is an American, English language daily newspaper headquartered in Clinton, Sampson County, North Carolina. The paper...
Newspaper advertising is one of the more affordable advertising options out there while offering the potential to reach a broad audience with high coverage. With a newspaper ad, you can effortlessly target local demographics and reinforce your brand in a specific city or region.
Newspapers are known for their authenticity and are often considered more credible sources than other media channels, boosting trust for the advertiser.
Given that newspapers have a high publication frequency with many release dates, your advertising can be incredibly flexible. With ready material, your ad can be out in a newspaper as soon as next week.
The cost of advertising in a newspaper starts from around 300 USD and can go up to 20 000 USD, depending on several factors like the newspaper's reach, the size of the ad, and the paper's geographical area.
A small local newspaper might have significantly lower prices than what a larger national publication offers. We've analyzed rate cards from hundreds of newspapers to understand how they differ and what influences the pricing. When considering newspaper advertising, it's essential to account for the ad size, the newspaper's circulation and distribution, its popularity, the chosen ad placement within the paper, and its geographical location.
Furthermore, costs can be influenced by choosing color or black and white, opting for special offers or bundled prices, and seasonal variations.
To get an accurate pricing, it's recommended to contact the newspaper's advertising department directly, many of which also provide digital media kits with pricing. Ensure you negotiate to get the best price possible. On Ocast, you can browse through hundreds of newspapers and compare prices directly on their profiles.
When looking to advertise in a newspaper, there are various formats and sizes to choose from, and these can differ between newspapers and publications. Here are some examples of common ad formats:
Full Page: Occupies an entire page in the newspaper, offering ample space for your message.
Half Page: Takes up half of the page, either horizontally or vertically.
Quarter Page: Takes up a quarter of the page.
Smaller Ad Modules: Might be an eighth of a page or less, typically being the most cost-effective solution.
Spread: A double full page that stretches across two pages, giving extra space for your message.
Special Placement Ads: These ads are positioned in strategic places in the newspaper, like the front page, back page, or near popular content.
Inserts: A separate supplement or brochure that comes with the newspaper.
The format most suitable for you depends on your budget, target audience, and message. Each format has its unique advantages and can reach readers in different ways.
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