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The St. Paul Pioneer Press is a newspaper based in Saint Paul, Minnesota, United States. It serves the Minneapolis–Saint Paul metropolitan area. Circulation is heaviest in the east metro, including Ra...
The Sun Post was a weekly newspaper in California, owned and published by Carlon Perry and Cecelia Drake. The newspaper was published on Friday and delivered through the mail free of charge to 29,000 ...
The Albert Lea Tribune covers Southern Minnesota and Northern Iowa. The staff produces a daily newspaper, a round-the-clock news website, a magazine and several special sections. In recent years, the ...
The Austin Daily Herald is an American, English language newspaper published Tuesday-Saturday mornings in Austin, Minnesota. Distribution is 5,280,[1] mostly within Austin, Minnesota. It also publishe...
The Brainerd Dispatch is a daily morning newspaper published in Brainerd, Minnesota. The newspaper was founded on December 22, 1881, and became a daily paper in 1883. In April 2004, the Dispatch becam...
Daily Journal Media publishes a community-oriented newspaper that focuses on the people of Fergus Falls and the surrounding area. Its role is to chronicle the community it serves through unbiased repo...
The Duluth News Tribune (known locally as The Tribune or DNT) is a newspaper based in Duluth, Minnesota. While circulation is heaviest in the Twin Ports metropolitan area, delivery extends into northe...
The Faribault Daily News is a local newspaper in Faribault Minnesota, area. It is published six days a week since 1948 and is a wholly owned subsidiary of Adams Publishing Group. Chad Hjellming is the...
The last local owner of the paper was Jared How, who sold The Free Press Co. to Ottaway Newspapers Inc., a wholly-owned subsidiary of Dow Jones & Co. Ottaway acquired 11 percent of the company in 1977...
The Hibbing Daily Tribune newspaper was founded in Hibbing, Saint Louis County, Minnesota in 1893 and serves readers in Saint Louis County. It is published daily, except Monday, with a circulation of ...
The Marshall Independent is an American, English language newspaper headquartered in Marshall, Lyon County, Minnesota. It is published Monday thru Saturday and is owned by Ogden Newspapers. It has bee...
The Mesabi Daily News was a daily newspaper published in Virginia, Minnesota. It had a Sunday circulation of 10,000. The Mesabi Daily News was one of the oldest surviving businesses in Virginia. It ...
The Owatonna People's Press is published daily in Owatonna, Minnesota and surrounding communities. The Owatonna Area Shopper is also published in and around Owatonna.The Owatonna People's Press is pub...
The Pioneer is an American, English language newspaper headquartered in Bemidji, Beltrami County, Minnesota. It was founded in 1896 and is currently owned by the Forum Communications Company out of Fa...
The Post Bulletin is an American, English language newspaper and news website based in Rochester, Minnesota. Postbulletin.com provides community coverage seven days a week with a print product two da...
The Sentinel is an American, English-language daily newspaper headquartered in Fairmont, Martin County, Minnesota. It was founded in 1885 and is currently owned by Ogden Newspapers. It employs 11-20 p...
St. Cloud Times is an American, English language daily newspaper headquartered in St. Cloud, Minnesota. The Times is owned by mass media holding company Gannett and is part of the USA Today network of...
West Central Tribune is an American, English-language newspaper published twice weekly on Wednesdays and Saturdays in Willmar, Minnesota. Its circulation of more than 16,000 papers is distributed thro...
The Winona Daily News is a daily newspaper serving Winona, Minnesota and the surrounding area. Founded in 1855, it is the second oldest continually running newspaper in the state. The Daily News was k...
The Red Wing Republican Eagle or Republican Eagle is an American, English language newspaper in Red Wing, Minnesota. The publisher is Neal Ronquist and the editor is Anne Jacobson. The Red Wing Repub...
Newspaper advertising is one of the more affordable advertising options out there while offering the potential to reach a broad audience with high coverage. With a newspaper ad, you can effortlessly target local demographics and reinforce your brand in a specific city or region.
Newspapers are known for their authenticity and are often considered more credible sources than other media channels, boosting trust for the advertiser.
Given that newspapers have a high publication frequency with many release dates, your advertising can be incredibly flexible. With ready material, your ad can be out in a newspaper as soon as next week.
The cost of advertising in a newspaper starts from around 300 USD and can go up to 20 000 USD, depending on several factors like the newspaper's reach, the size of the ad, and the paper's geographical area.
A small local newspaper might have significantly lower prices than what a larger national publication offers. We've analyzed rate cards from hundreds of newspapers to understand how they differ and what influences the pricing. When considering newspaper advertising, it's essential to account for the ad size, the newspaper's circulation and distribution, its popularity, the chosen ad placement within the paper, and its geographical location.
Furthermore, costs can be influenced by choosing color or black and white, opting for special offers or bundled prices, and seasonal variations.
To get an accurate pricing, it's recommended to contact the newspaper's advertising department directly, many of which also provide digital media kits with pricing. Ensure you negotiate to get the best price possible. On Ocast, you can browse through hundreds of newspapers and compare prices directly on their profiles.
When looking to advertise in a newspaper, there are various formats and sizes to choose from, and these can differ between newspapers and publications. Here are some examples of common ad formats:
Full Page: Occupies an entire page in the newspaper, offering ample space for your message.
Half Page: Takes up half of the page, either horizontally or vertically.
Quarter Page: Takes up a quarter of the page.
Smaller Ad Modules: Might be an eighth of a page or less, typically being the most cost-effective solution.
Spread: A double full page that stretches across two pages, giving extra space for your message.
Special Placement Ads: These ads are positioned in strategic places in the newspaper, like the front page, back page, or near popular content.
Inserts: A separate supplement or brochure that comes with the newspaper.
The format most suitable for you depends on your budget, target audience, and message. Each format has its unique advantages and can reach readers in different ways.
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