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Get started with Newspaper advertising in California
Get in touch with leading newspapers to advertise on. Submit your inquiry, receive offers and compare to choose the best newspaper solution for your company
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186 brands found
The Orange County Register
News
The Orange County Register is a three-time Pulitzer Prize-winning newspaper focused on serving Orange County and helping it thrive. The Orange County Register is part of Southern California News Group...
The Epoch Times
News
The Epoch Times is the fastest-growing independent news media in America. We are nonpartisan and dedicated to truthful reporting.We are free from the influence of any government, corporation, or poli...
Los Altos Town Crier
News
The Los Altos Town Crier, a locally owned weekly newspaper, is located at 138 Main Street in the picturesque village of Los Altos. Published every Wednesday since 1947, we're the only newspaper to off...
West Side Index
News
The West Side Index, one of the most highly-regarded community newspapers in the state of California, was founded in 1890 by Innis Sturgeon, who went into the publishing business with partner T.C Duff...
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Los Angeles Times
News
The Los Angeles Times is the largest metropolitan daily newspaper in the country, with more than 40 million unique latimes.com visitors monthly, Sunday print readership of 1.6 million and a combined p...
East Bay Times
News
The East Bay Times is a daily broadsheet newspaper based in Walnut Creek, California, United States, owned by the Bay Area News Group (BANG), a subsidiary of Media News Group, that serves Contra Costa...
The Press-Enterprise
News
The Press-Enterprise is a paid daily newspaper published by Digital First Media that serves the Inland Empire in Southern California. Headquartered in downtown Riverside, California, it is the primary...
The Record
News
The Record was founded in 1895 by Irving Martin as the Evening Record. It is a newspaper that covers stories in the Stockton, San Joaquin and the Mother Lode areas; as well as surrounding areas and a ...
San Gabriel Valley Tribune
News
The San Gabriel Valley Tribune is a paid daily newspaper located in Monrovia, California, that serves the central and eastern San Gabriel Valley. It operated at the West Covina location from 1955 to 2...
Daily Breeze
News
The Daily Breeze is a print and digital news media company based in Torrance, California. Its coverage area includes the South Bay and Harbor Area cities of Los Angeles County “from LAX to LA Harbor,”...
The Modesto Bee
News
The Modesto Bee is the premier source of news and information serving its primary market of Stanislaus County and the surrounding region, which includes southern San Joaquin County, Merced County, Tuo...
Los Angeles Daily News
News
Los Angeles Daily News is part of the Southern California News Group With a full suite of multi-platform editorial and advertising products, Southern California News Group (SCNG) is one of the most po...
The Press Democrat
News
The very first newspaper in Santa Rosa – the parent of today’s Press Democrat, was begun in 1857, just three years after Santa Rosa was chosen as the seat of Sonoma County and seven years after Califo...
Inland Valley Daily Bulletin
News
The Inland Valley Daily Bulletin is a daily newspaper based in Rancho Cucamonga, California, serving the Pomona Valley and southwest San Bernardino County. The Daily Bulletin is a member of the Southe...
The Tribune
News
San Luis Obispo County is located on California's Central Coast, approximately halfway between Los Angeles and San Francisco. The Tribune is dedicated to providing the most up-to-date and comprehensiv...
The Desert Sun
News
The Desert Sun was first published Aug. 5, 1927, as a free weekly newspaper printed in Banning and staffed by one person, Carl Barkow. The newspaper's first Palm Springs office was in the Palm Springs...
Redding Record Searchlight
News
The John P. Scripps Newspaper Group published the first edition of the Redding Record Oct. 17, 1938.The newspaper has evolved significantly over the years. It now reaches even more readers through dig...
Chico Enterprise-Record
News
The Chico Enterprise-Record is the daily newspaper of Chico, California. Also known as the E-R, the newspaper was first published in Bidwell Bar, California as the Butte Record in 1853 and is now part...
Santa Barbara News-Press
News
The Santa Barbara News-Press is a broadsheet newspaper based in Santa Barbara, California.The oldest predecessor (the weekly Santa Barbara Post) of the News-Press started publishing on May 30, 1868....
The Monterey County Herald
News
The Monterey County Herald is a 15,000 circulation daily newspaper and online news source, serving the diverse communities of Monterey County with local news, sports, business, entertainment, and othe...
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What are the advantages of newspaper advertising?
Newspaper advertising is one of the more affordable advertising options out there while offering the potential to reach a broad audience with high coverage. With a newspaper ad, you can effortlessly target local demographics and reinforce your brand in a specific city or region.
Newspapers are known for their authenticity and are often considered more credible sources than other media channels, boosting trust for the advertiser.
Given that newspapers have a high publication frequency with many release dates, your advertising can be incredibly flexible. With ready material, your ad can be out in a newspaper as soon as next week.
How much does it cost to advertise in a newspaper?
The cost of advertising in a newspaper starts from around 300 USD and can go up to 20 000 USD, depending on several factors like the newspaper's reach, the size of the ad, and the paper's geographical area.
A small local newspaper might have significantly lower prices than what a larger national publication offers. We've analyzed rate cards from hundreds of newspapers to understand how they differ and what influences the pricing. When considering newspaper advertising, it's essential to account for the ad size, the newspaper's circulation and distribution, its popularity, the chosen ad placement within the paper, and its geographical location.
Furthermore, costs can be influenced by choosing color or black and white, opting for special offers or bundled prices, and seasonal variations.
To get an accurate pricing, it's recommended to contact the newspaper's advertising department directly, many of which also provide digital media kits with pricing. Ensure you negotiate to get the best price possible. On Ocast, you can browse through hundreds of newspapers and compare prices directly on their profiles.
What are the different formats in newspaper advertising?
When looking to advertise in a newspaper, there are various formats and sizes to choose from, and these can differ between newspapers and publications. Here are some examples of common ad formats:
Full Page: Occupies an entire page in the newspaper, offering ample space for your message.
Half Page: Takes up half of the page, either horizontally or vertically.
Quarter Page: Takes up a quarter of the page.
Smaller Ad Modules: Might be an eighth of a page or less, typically being the most cost-effective solution.
Spread: A double full page that stretches across two pages, giving extra space for your message.
Special Placement Ads: These ads are positioned in strategic places in the newspaper, like the front page, back page, or near popular content.
Inserts: A separate supplement or brochure that comes with the newspaper.
The format most suitable for you depends on your budget, target audience, and message. Each format has its unique advantages and can reach readers in different ways.
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