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The Charlotte Observer has continued throughout its years of service to Charlotte and the surrounding communities, to accurately reflect the region and what matters to the local residents. The Observe...
The Island Packet serves southern Beaufort County, highlighted by Hilton Head Island, a popular tourist area known for its lovely beaches and premier golf and tennis destinations, and Bluffton, one of...
The Greenville News is a daily morning newspaper published in Greenville, South Carolina. After The State in Columbia and Charleston's The Post and Courier, it is the third largest paper in South Caro...
The Herald is the leading source of local news, information and advertising for residents in the greater Rock Hill, S.C., area, which includes York, Chester, and parts of Lancaster counties. York Coun...
The Spartanburg Herald-Journal is a daily newspaper, the primary newspaper for Spartanburg, South Carolina, United States.The origins of the paper lie with The Spartan, a weekly paper reportedly first...
The Anderson Independent-Mail started in 1899 when G. Pierce Brown began publishing the afternoon Anderson Daily Mail. Later, Wilton E. Hall, who had started the Morning Anderson Independent, bought t...
The Island Packet serves southern Beaufort County, highlighted by Hilton Head Island, a popular tourist area known for its lovely beaches and premier golf and tennis destinations, and Bluffton, one of...
Founded by Hubert Graham Osteen, The Sumter Item has been serving Sumter County and the surrounding area in South Carolina since 1894. The Item, as it's commonly referred to, publishes a newspaper fiv...
The Post and Courier, the South’s oldest daily newspaper, traces its roots to The Courier, founded in 1803, and The Evening Post, founded in 1894. In 1926, the two newspapers were drawn closer togethe...
The Morning News is a daily newspaper with a circulation of about 35,000, based in Florence, South Carolina. It is owned by Lee Enterprises.It was founded as the Farmers' Friend in 1887, and was part ...
The State Media Company’s logo incorporates the state tree, the Palmetto, chosen when the company was founded, as a symbol of the commitment to the state of South Carolina. That commitment is upheld b...
The Sun News serves the high-growth South Carolina coastal counties of Horry and Georgetown. Locals know the area as "The Grand Strand," defined by 60 miles of sandy beaches from the border of North C...
For more than 130 years, The Laurinburg Exchange has served the people of Scotland County as their primary source of news, as well as a guide to satisfy the community’s appetite for goods and services...
The Mountaineer is a newspaper based in Waynesville, North Carolina. The newspaper is owned by The Mountaineer Publishing Company. Our first online publication, MPC Online, was launched in the mid 90’...
The Asheville Citizen-Times is an American, English-language daily newspaper of Asheville, North Carolina. It was formed in 1991 as a result of a merger of the Morning Asheville Citizen and the Aftern...
The Courier-Tribune is the daily newspaper of Asheboro, North Carolina and the surrounding county of Randolph County, North Carolina. It is not the only daily newspaper in Randolph County, North Carol...
The Daily Record is one of only a handful of newspapers locally owned and operated in North Carolina. It started with one man's plan to produce the best community-focused newspaper in the state (once ...
The Daily Reflector has been a vital part of the life of Greenville, Pitt County, and eastern North Carolina for more than a century. The company was founded in 1882 by David Jordan Whichard and Julia...
The Dispatch is an American, English language daily newspaper published in Lexington, North Carolina. The newspaper is published Tuesday through Saturday with no Sunday or Monday editions.The Dispatc...
The Daily Advance is published in Elizabeth City, N.C. and serves an area of five mostly rural counties in the northeastern corner of North Carolina. They include Currituck, Camden, Pasquotank, Perqui...
Newspaper advertising is one of the more affordable advertising options out there while offering the potential to reach a broad audience with high coverage. With a newspaper ad, you can effortlessly target local demographics and reinforce your brand in a specific city or region.
Newspapers are known for their authenticity and are often considered more credible sources than other media channels, boosting trust for the advertiser.
Given that newspapers have a high publication frequency with many release dates, your advertising can be incredibly flexible. With ready material, your ad can be out in a newspaper as soon as next week.
The cost of advertising in a newspaper starts from around 300 USD and can go up to 20 000 USD, depending on several factors like the newspaper's reach, the size of the ad, and the paper's geographical area.
A small local newspaper might have significantly lower prices than what a larger national publication offers. We've analyzed rate cards from hundreds of newspapers to understand how they differ and what influences the pricing. When considering newspaper advertising, it's essential to account for the ad size, the newspaper's circulation and distribution, its popularity, the chosen ad placement within the paper, and its geographical location.
Furthermore, costs can be influenced by choosing color or black and white, opting for special offers or bundled prices, and seasonal variations.
To get an accurate pricing, it's recommended to contact the newspaper's advertising department directly, many of which also provide digital media kits with pricing. Ensure you negotiate to get the best price possible. On Ocast, you can browse through hundreds of newspapers and compare prices directly on their profiles.
When looking to advertise in a newspaper, there are various formats and sizes to choose from, and these can differ between newspapers and publications. Here are some examples of common ad formats:
Full Page: Occupies an entire page in the newspaper, offering ample space for your message.
Half Page: Takes up half of the page, either horizontally or vertically.
Quarter Page: Takes up a quarter of the page.
Smaller Ad Modules: Might be an eighth of a page or less, typically being the most cost-effective solution.
Spread: A double full page that stretches across two pages, giving extra space for your message.
Special Placement Ads: These ads are positioned in strategic places in the newspaper, like the front page, back page, or near popular content.
Inserts: A separate supplement or brochure that comes with the newspaper.
The format most suitable for you depends on your budget, target audience, and message. Each format has its unique advantages and can reach readers in different ways.
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