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192 brands found
The Daily Independent
News · The Daily Independent is a daily newspaper serving Ridgecrest, California, United States. It is owned by Gannett. The Daily Independent has ...
San Mateo Daily Journal
News · The Daily Journal is published six days a week, Monday through Friday plus a combo Weekend edition. The newspaper is distributed throughout ...
Santa Cruz Sentinel
News · The Santa Cruz Sentinel became one of the largest independent newspapers in California. It was owned by the McPherson family. Ottaway Commun...
Ventura County Star
News · The Ventura County Star is a daily newspaper published in Camarillo, California and serves all of Ventura County. It is owned by Gannett, th...
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The Daily Democrat
News · The Daily Democrat is the daily newspaper in Woodland, California and Yolo County, California. The paper is owned by Digital First Media. It...
Whittier Daily News
News · The Whittier Daily News is a paid local daily newspaper for Whittier, California, United States. Coverage area includes Whittier, South Whit...
Voice of OC
News · Voice of OC is a non-profit news agency in Orange County, California. Voice of OC was founded in June 2009 and started publishing March 31, ...
The Union
News · The Union serves Western Nevada County, California. Located in the Brunswick area of Grass Valley, midway between Grass Valley and Nevada Ci...
The Hemet San Jacinto Chronicle
News · The Hemet & San Jacinto Chronicle is the San Jacinto Valley’s local source for news and information. We strive to always provide you with th...
Brentwood Press
News · We connect people and reflect life in East Contra Costa County. As the premier publisher of weekly newspapers, special print publications an...
Chino Champion
News · Champion Newspapers publishes an award-winning community newspaper serving the Chino Valley area in Southern California. The Chino Valley C...
India-West
News · INDIA-WEST, Weekly Newspaper India-West, the largest and most prestigious weekly newspaper on the West Coast, was established in 1975. India...
Alameda Sun
News · The Alameda Sun is Alameda’s only independently owned and operated newspaper founded in 2001. The paper is owned by Alameda resident Eric J....
Random Lengths News
News · Random Lengths News, the independent, progressive newspaper of the Los Angeles and Long Beach Harbor Area for more than 40 years, cares abou...
Cedar Street
News · Cedar Street Times was established September 1, 2008, and is published weekly at 306 Grand Avenue, Pacific Grove, California 93950. We were ...
Times advocate
News · The Times-Advocate, which first launched an Escondido-based website a year ago, is not a daily publication. It’s a community newspaper curre...
Mid Valley Times
News · The Mid Valley Times is a weekly newspaper, published on Thursdays, serving Reedley, Dinuba, Sanger, and surrounding communities in Fresno C...
Press Banner
News · The Press Banner is a local newspaper serving Scotts Valley and San Lorenzo Valley, California in Santa Cruz County. It is published once pe...
Tracy Press
News · It was April 2, 1898, when these news items broke in the Tracy Press. Thousands more followed in subsequent years. An original copy of the f...
Half Moon Bay Review
News · The Half Moon Bay Review is an award-winning online and print community news source serving the San Mateo County Coastside since 1898. The R...
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What are the advantages of newspaper advertising?
Newspaper advertising is one of the more affordable advertising options out there while offering the potential to reach a broad audience with high coverage. With a newspaper ad, you can effortlessly target local demographics and reinforce your brand in a specific city or region.
Newspapers are known for their authenticity and are often considered more credible sources than other media channels, boosting trust for the advertiser.
Given that newspapers have a high publication frequency with many release dates, your advertising can be incredibly flexible. With ready material, your ad can be out in a newspaper as soon as next week.
How much does it cost to advertise in a newspaper?
The cost of advertising in a newspaper starts from around 300 USD and can go up to 20 000 USD, depending on several factors like the newspaper's reach, the size of the ad, and the paper's geographical area.
A small local newspaper might have significantly lower prices than what a larger national publication offers. We've analyzed rate cards from hundreds of newspapers to understand how they differ and what influences the pricing. When considering newspaper advertising, it's essential to account for the ad size, the newspaper's circulation and distribution, its popularity, the chosen ad placement within the paper, and its geographical location.
Furthermore, costs can be influenced by choosing color or black and white, opting for special offers or bundled prices, and seasonal variations.
To get an accurate pricing, it's recommended to contact the newspaper's advertising department directly, many of which also provide digital media kits with pricing. Ensure you negotiate to get the best price possible. On Ocast, you can browse through hundreds of newspapers and compare prices directly on their profiles.
What are the different formats in newspaper advertising?
When looking to advertise in a newspaper, there are various formats and sizes to choose from, and these can differ between newspapers and publications. Here are some examples of common ad formats:
Full Page: Occupies an entire page in the newspaper, offering ample space for your message.
Half Page: Takes up half of the page, either horizontally or vertically.
Quarter Page: Takes up a quarter of the page.
Smaller Ad Modules: Might be an eighth of a page or less, typically being the most cost-effective solution.
Spread: A double full page that stretches across two pages, giving extra space for your message.
Special Placement Ads: These ads are positioned in strategic places in the newspaper, like the front page, back page, or near popular content.
Inserts: A separate supplement or brochure that comes with the newspaper.
The format most suitable for you depends on your budget, target audience, and message. Each format has its unique advantages and can reach readers in different ways.
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