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192 brands found
Redding Record Searchlight
News · The John P. Scripps Newspaper Group published the first edition of the Redding Record Oct. 17, 1938.The newspaper has evolved significantly ...
Chico Enterprise-Record
News · The Chico Enterprise-Record is the daily newspaper of Chico, California. Also known as the E-R, the newspaper was first published in Bidwell...
Santa Barbara News-Press
News · The Santa Barbara News-Press is a broadsheet newspaper based in Santa Barbara, California.The oldest predecessor (the weekly Santa Barbara P...
The Monterey County Herald
News · The Monterey County Herald is a 15,000 circulation daily newspaper and online news source, serving the diverse communities of Monterey Count...
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Daily Press
News · The Daily Press is a daily newspaper published in Victorville, California. It was owned by Freedom Communications from 1978 to 2014, when it...
Times-Standard
News · the Times-Standard — the North Coast’s daily newspaper — has survived and thrived for more than a century and a half.The first Humboldt Time...
Bakersfield Californian
News · The Bakersfield Californian publishes newspapers. The Company supplies news articles about obituaries, business, advices, politics, jobs, cl...
Palo Alto Daily Post
News · The Daily Post is a free newspaper in Palo Alto, California, founded in 2008 by the Palo Alto Daily News's founders, Dave Price and Jim Pave...
Merced Sun-Star
News · Merced is the county seat of Merced County, which is located in the heart of California’s fertile San Joaquin Valley. Merced is home to the ...
The Mendocino Voice
News · The Mendocino Voice is an online news service based and operating in Mendocino County. We cover all aspects of Mendocino life and happenings...
Lodi News-Sentinel
News · The Lodi News-Sentinel is a daily newspaper based in Lodi, California.The community newspaper is the main source of information about the ci...
Appeal-Democrat
News · The Appeal-Democrat is the No. 1 local news source for Sutter and Yuba counties, serving readers since 1860.The Appeal-Democrat has grown wi...
Napa Valley Register
News · The Napa Valley Register is a daily newspaper located in Napa, California. The paper began publication on August 10, 1863. By 1864, the news...
The Daily Californian
News · The Daily Californian is an independent, student-run newspaper serving the UC Berkeley campus and the Berkeley, CA community. It publishes M...
The Stanford Daily
News · The Stanford Daily newspaper is the primary holding of The Stanford Daily Publishing Corporation. Founded in 1973, The Stanford Daily Publis...
Daily News
News · The Daily News is a morning newspaper in Red Bluff, California and Tehama County, California. It was founded in November 1885 and is now own...
Redlands Daily Facts
News · The Redlands Daily Facts is a paid daily newspaper based in Redlands, California, serving the Redlands area. The Daily Facts is a member of ...
The Salinas Californian
News · The Salinas Californian is the descendant of The Salinas Index, first published March 31, 1871.Nobel laureate John Steinbeck, a Salinas nati...
Manteca Bulletin
News · The Manteca Bulletin is the newspaper of record and daily newspaper for Manteca, California, United States. The Bulletin has been published ...
Pasadena Star-News
News · The Pasadena Star-News is a digital and print news media company based in Pasadena, California. Its coverage area includes the northwestern ...
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What are the advantages of newspaper advertising?
Newspaper advertising is one of the more affordable advertising options out there while offering the potential to reach a broad audience with high coverage. With a newspaper ad, you can effortlessly target local demographics and reinforce your brand in a specific city or region.
Newspapers are known for their authenticity and are often considered more credible sources than other media channels, boosting trust for the advertiser.
Given that newspapers have a high publication frequency with many release dates, your advertising can be incredibly flexible. With ready material, your ad can be out in a newspaper as soon as next week.
How much does it cost to advertise in a newspaper?
The cost of advertising in a newspaper starts from around 300 USD and can go up to 20 000 USD, depending on several factors like the newspaper's reach, the size of the ad, and the paper's geographical area.
A small local newspaper might have significantly lower prices than what a larger national publication offers. We've analyzed rate cards from hundreds of newspapers to understand how they differ and what influences the pricing. When considering newspaper advertising, it's essential to account for the ad size, the newspaper's circulation and distribution, its popularity, the chosen ad placement within the paper, and its geographical location.
Furthermore, costs can be influenced by choosing color or black and white, opting for special offers or bundled prices, and seasonal variations.
To get an accurate pricing, it's recommended to contact the newspaper's advertising department directly, many of which also provide digital media kits with pricing. Ensure you negotiate to get the best price possible. On Ocast, you can browse through hundreds of newspapers and compare prices directly on their profiles.
What are the different formats in newspaper advertising?
When looking to advertise in a newspaper, there are various formats and sizes to choose from, and these can differ between newspapers and publications. Here are some examples of common ad formats:
Full Page: Occupies an entire page in the newspaper, offering ample space for your message.
Half Page: Takes up half of the page, either horizontally or vertically.
Quarter Page: Takes up a quarter of the page.
Smaller Ad Modules: Might be an eighth of a page or less, typically being the most cost-effective solution.
Spread: A double full page that stretches across two pages, giving extra space for your message.
Special Placement Ads: These ads are positioned in strategic places in the newspaper, like the front page, back page, or near popular content.
Inserts: A separate supplement or brochure that comes with the newspaper.
The format most suitable for you depends on your budget, target audience, and message. Each format has its unique advantages and can reach readers in different ways.
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