Display Advertising in New Jersey

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Best Display Advertising Providers in New Jersey


725 brands found

The Star-Ledger

News · The Star-Ledger is the largest circulated newspaper in the U.S. state of New Jersey and is based in Newark. It is a sister paper to The Jers...
Active in New Jersey
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Yated Ne'eman

News · Yated Neeman was founded in 1987 as an independent Orthodox Jewish weekly newspaper. Ever since, people have been turning to the Yated for r...
Active in New Jersey
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New Jersey Herald

News · The New Jersey Herald is a newspaper published six days (Sunday-Friday) every week. Its headquarters are in Newton, New Jersey. It is the on...
Active in New Jersey
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The Trentonian

News · The Trentonian is a daily newspaper serving Trenton, New Jersey, USA, and the surrounding Mercer County community. The paper in 2020 has a d...
Active in New Jersey
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The Hudson Reporter

News · The Hudson Reporter newspapers and lifestyle magazines are published by Newspaper Media Group (NMG).These award-winning publications cover l...
Active in New Jersey
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The Mall at Short Hills

Shopping · The Mall at Short Hills located just 19 miles West of Manhattan is New Jersey’s premier fashion and luxury destination and home to over 150 ...
Active in New Jersey
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Asbury Park Press

News · The Asbury Park Press is a daily newspaper in Monmouth and Ocean counties of New Jersey and has the third largest circulation in the state. ...
Active in New Jersey
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Burlington County Times

News · The Burlington County Times is a daily newspaper located in Westampton, New Jersey, U.S. The paper, which is part of the Gannett chain of ne...
Active in New Jersey
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Courier News

News ·  The Courier News is a consolidation of The Evening News (founded in 1884), the Plainfield Daily Press (founded in 1887) and the Plainfield ...
Active in New Jersey
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News · The Courier-Post is a morning daily newspaper that serves South Jersey in the Delaware Valley. It is based in Cherry Hill, New Jersey and se...
Active in New Jersey
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The Daily Journal NJ

News · On June 7, 1875, just 14 years after Charles K. Landis founded his community of Vineland, The Daily Journal was born. A part of local histor...
Active in New Jersey
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Daily Record

News · The Daily Record is a seven-day morning daily newspaper of the USA Today Network located in Parsippany-Troy Hills, New Jersey. The Daily Rec...
Active in New Jersey
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The Daily Targum

News · The Daily Targum  is the official student newspaper of Rutgers, the State University of New Jersey.  Founded in 1867, it is the second-oldes...
Active in New Jersey
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Herald News

News ·  The Herald News is a daily broadsheet newspaper headquartered in Woodland Park, New Jersey, that focuses on the Passaic County, New Jersey ...
Active in New Jersey
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Home News Tribune

News · The Central New Jersey Home News Tribune is a Daily newspaper serving Middlesex County, New Jersey. The paper has an average daily weekday c...
Active in New Jersey
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Jersey Journal

News · The Jersey Journal is a daily newspaper, published from Monday through Saturday, covering news and events throughout Hudson County, New Jers...
Active in New Jersey
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The Press of Atlantic City

News · The Press of Atlantic City is the fourth-largest daily newspaper in New Jersey. Originally based in Pleasantville, it is the primary newspap...
Active in New Jersey
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The Record NJ

News · The Record (also called The North Jersey Record, The Bergen Record, The Sunday Record (Sunday edition) and formerly The Bergen Evening Recor...
Active in New Jersey
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South Jersey Times

News · The South Jersey Times is a newspaper serving the South Jersey area of New Jersey. It began publication on November 4, 2012, following a mer...
Active in New Jersey
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The Times

News · The Times is a daily newspaper owned by Advance Publications that serves Trenton and the Mercer County, New Jersey area, with a strong focus...
Active in New Jersey
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What is display advertising and how does it differ from other types of online advertising?

Display advertising, often referred to as banner advertising, involves visual ads placed on various websites, in contrast to text-based search ads that appear in search results on platforms like Google.

While search ads are focused on direct response, display ads aim at building brand awareness through engaging visual content like images or animations. Display advertising also enables retargeting, where ads are redirected to users who have previously visited your website, helping to keep the brand fresh in mind.

With opportunities to measure campaign performance and customize design and target audience, display advertising offers an attractive strategy for brands looking to enhance their online presence and effectively engage their target audiences.

Which formats and sizes are most effective for display ads?

The most effective formats and sizes for display ads vary depending on the platform and target audience, but here are some popular options:

Leaderboard (728x90 px): Positioned at the top of the page, this ad size captures visitors' attention right away.

Medium Rectangle (300x250 px): This size is flexible and can be placed in sidebars or embedded within content.

Large Rectangle (336x280 px): A larger variant of the Medium Rectangle that offers more visible space.

Wide Skyscraper (160x600 px): Often used in sidebars, offering a long, vertical ad space.

Mobile Leaderboard (320x50 px): Optimized for mobile devices and often placed at the top or bottom of the screen.

Consider adhering to industry standards and adapting ad format and size to the specific platform and your target audience. However, the emphasis should be on having well-thought-out content that engages and is relevant to your target audience with clear "Call to Actions" (CTA) to encourage clicks and conversions.

How do I measure the effectiveness of my display advertising campaigns?

Measuring the effectiveness of your display advertising campaigns is crucial for evaluating the results of your campaign and for fine-tuning future marketing strategies. A first step could be to look over the Click-Through Rate (CTR), which represents the number of clicks your ad receives per view, providing an indication of the ad's engagement level. It is also important to track the conversion rate, which shows how many clicks are converted into desired actions such as sales or leads. Cost Per Conversion is another key indicator that helps you understand the cost-effectiveness of your campaign.

It may also be good to look at the impression rate, that is, how many times the ad has actually reached out and been displayed for brand-building purposes.

Pros and cons of display advertising

One of the major advantages of this type of advertising is its ability for audience targeting, where ads can be directed based on demographics, behavior, and retargeting, enabling a more personalized advertising experience. Moreover, with the use of various analytical tools, it becomes easy to track and measure the campaign's effectiveness by observing data on clicks, conversions, and views, which provides valuable insights.

However, display advertising also has its downsides. Ad blocking is one of the major challenges, where users can choose to block display ads, which in turn reduces the reach and effectiveness of your campaign. Ad fatigue is another downside, where ads that are shown too often can become irritating for the users, leading to decreased engagement and negative brand associations. Despite the ability for audience targeting, audience dilution can be a challenge if precise targeting is not used, which potentially leads to wasted marketing expenses. Additionally, the cost of display advertising can become significant, especially if the campaign is not well optimized to achieve desired results.

What does display advertising cost?

The cost of display advertising can vary based on several factors such as website, ad format, and target audience. Besides that, there are different pricing structures one can base on to adjust the cost according to the goal at hand. Below we list different pricing options for display advertising.

CPM (Cost Per Mille or Cost Per Thousand Impressions):

The price for 1000 views of your ad.

Often used for campaigns aimed at increasing brand awareness.

CPC (Cost Per Click):

The price you pay for each click your ad receives.

Used when the goal is to drive traffic to a website or increase interaction.

CPA (Cost Per Acquisition or Cost Per Action):

The price for each specific action or execution, such as a purchase or lead generation, that arises via your ad.

Used when the goal is conversions rather than just views or clicks.

CPL (Cost Per Lead):

The price for each lead generated through your ad.

Used in B2B marketing or for products/services with longer sales cycles.

CPV (Cost Per View):

The price for each viewing of a video ad.

Often used for video-based advertising campaigns.

Each pricing structure suits different goals and campaign types, and choosing the right pricing structure can help maximize the ROI for your display campaign.

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