Display Advertising in Connecticut

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Best Display Advertising Providers in Connecticut


565 brands found

High Point SEO & Marketing

Tech Business · At High Point SEO & Marketing, we take immense pride in our expertise in Web Design CT. We understand that a well-crafted website is the cor...
Active in Connecticut
Offers Display
Reaches 50% women, 50% men, 18-36 years

Greenwich Time

News · The Greenwich Time serves a daily audience in southern Connecticut with local news and information about Greenwich and surrounding communiti...
Active in Connecticut
Offers Display

The Ridgefield Press

News · The Ridgefield Press is an American weekly newspaper published each Thursday for Ridgefield, Connecticut. The newspaper was established in 1...
Active in Connecticut
Offers Display

West Hartford News

News · We-Ha.com is a hyperlocal online site where people can find accurate information they  need and want about our town, its schools, businesses...
Active in Connecticut
Offers Display
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Connecticut Post

News · A daily newspaper located in Norwalk, Connecticut. The newspaper contains news related to the areas of sports, business, real estate, entert...
Active in Connecticut
Offers Display

The Middletown Press

News · The Middletown Press is a newspaper based in Middletown, Connecticut that is the main daily newspaper of Middletown and its surrounding area...
Active in Connecticut
Offers Display

New Haven Register

News · The New Haven Register is a multimedia news organization serving Greater New Haven, Connecticut, with local, state, business, sports and ent...
Active in Connecticut
Offers Display

The News-Times

News · The News-Times is a daily newspaper based in Danbury, Connecticut, United States. It is owned and operated by the Hearst Corporation.The pap...
Active in Connecticut
Offers Display

The Norwalk Hour

News · The Norwalk Hour, a daily newspaper in Fairfield County, Connecticut, circulates primarily in the City of Norwalk and the surrounding commun...
Active in Connecticut
Offers Display

The Register Citizen

News · The Register Citizen is a multimedia news organization that serves the Greater Torrington “Northwest Corner” and Litchfield County in Connec...
Active in Connecticut
Offers Display

Stamford Advocate

News · The Advocate is a seven-day daily newspaper based in Stamford, Connecticut. The paper is owned and operated by Hearst Communications, a mult...
Active in Connecticut
Offers Display

The Bulletin

News · he Bulletin is a daily newspaper covering eastern Connecticut, United States, based in the city of Norwich and owned by Gannett. The newspap...
Active in Connecticut
Offers Display

The Connecticut Mirror

News · Launched in 2010, The Connecticut Mirror is the state’s trusted source for in-depth news and reporting on public policy, government and poli...
Active in Connecticut
Offers Display

Hartford Courant

News · The Hartford Courant Media Group is the preeminent news organization in Connecticut, a multi-media company delivering news and information i...
Active in Connecticut
Offers Display

Journal Inquirer

News · The Journal Inquirer is published afternoons Monday through Friday and Saturday mornings in Manchester, Connecticut, and serves 18 towns in ...
Active in Connecticut
Offers Display


News · The Record-Journal is an American daily newspaper based in Meriden, Connecticut, that dates back to the years immediately following the Amer...
Active in Connecticut
Offers Display


News · The Republican-American is a privately owned multimedia news delivery organization with local coverage of 36 communities in New Haven and Li...
Active in Connecticut
Offers Display

The Darien Times

News · The Darien Times is a weekly newspaper that focuses on local news of Darien, CT. The paper covers Darien's news, politics, sports, schools, ...
Active in Connecticut
Offers Display

Fairfield Minuteman

News · The Fairfield Minuteman was a local newspaper of Fairfield, Connecticut. Combined with the Westport Minuteman, both of which were owned by t...
Active in Connecticut
Offers Display

Jewish Ledger CT

News · The Jewish Ledger is Connecticut's only weekly Jewish newspaper. The Hartford newspaper also has a monthly edition serving the Greater Hartf...
Active in Connecticut
Offers Display
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What is display advertising and how does it differ from other types of online advertising?

Display advertising, often referred to as banner advertising, involves visual ads placed on various websites, in contrast to text-based search ads that appear in search results on platforms like Google.

While search ads are focused on direct response, display ads aim at building brand awareness through engaging visual content like images or animations. Display advertising also enables retargeting, where ads are redirected to users who have previously visited your website, helping to keep the brand fresh in mind.

With opportunities to measure campaign performance and customize design and target audience, display advertising offers an attractive strategy for brands looking to enhance their online presence and effectively engage their target audiences.

Which formats and sizes are most effective for display ads?

The most effective formats and sizes for display ads vary depending on the platform and target audience, but here are some popular options:

Leaderboard (728x90 px): Positioned at the top of the page, this ad size captures visitors' attention right away.

Medium Rectangle (300x250 px): This size is flexible and can be placed in sidebars or embedded within content.

Large Rectangle (336x280 px): A larger variant of the Medium Rectangle that offers more visible space.

Wide Skyscraper (160x600 px): Often used in sidebars, offering a long, vertical ad space.

Mobile Leaderboard (320x50 px): Optimized for mobile devices and often placed at the top or bottom of the screen.

Consider adhering to industry standards and adapting ad format and size to the specific platform and your target audience. However, the emphasis should be on having well-thought-out content that engages and is relevant to your target audience with clear "Call to Actions" (CTA) to encourage clicks and conversions.

How do I measure the effectiveness of my display advertising campaigns?

Measuring the effectiveness of your display advertising campaigns is crucial for evaluating the results of your campaign and for fine-tuning future marketing strategies. A first step could be to look over the Click-Through Rate (CTR), which represents the number of clicks your ad receives per view, providing an indication of the ad's engagement level. It is also important to track the conversion rate, which shows how many clicks are converted into desired actions such as sales or leads. Cost Per Conversion is another key indicator that helps you understand the cost-effectiveness of your campaign.

It may also be good to look at the impression rate, that is, how many times the ad has actually reached out and been displayed for brand-building purposes.

Pros and cons of display advertising

One of the major advantages of this type of advertising is its ability for audience targeting, where ads can be directed based on demographics, behavior, and retargeting, enabling a more personalized advertising experience. Moreover, with the use of various analytical tools, it becomes easy to track and measure the campaign's effectiveness by observing data on clicks, conversions, and views, which provides valuable insights.

However, display advertising also has its downsides. Ad blocking is one of the major challenges, where users can choose to block display ads, which in turn reduces the reach and effectiveness of your campaign. Ad fatigue is another downside, where ads that are shown too often can become irritating for the users, leading to decreased engagement and negative brand associations. Despite the ability for audience targeting, audience dilution can be a challenge if precise targeting is not used, which potentially leads to wasted marketing expenses. Additionally, the cost of display advertising can become significant, especially if the campaign is not well optimized to achieve desired results.

What does display advertising cost?

The cost of display advertising can vary based on several factors such as website, ad format, and target audience. Besides that, there are different pricing structures one can base on to adjust the cost according to the goal at hand. Below we list different pricing options for display advertising.

CPM (Cost Per Mille or Cost Per Thousand Impressions):

The price for 1000 views of your ad.

Often used for campaigns aimed at increasing brand awareness.

CPC (Cost Per Click):

The price you pay for each click your ad receives.

Used when the goal is to drive traffic to a website or increase interaction.

CPA (Cost Per Acquisition or Cost Per Action):

The price for each specific action or execution, such as a purchase or lead generation, that arises via your ad.

Used when the goal is conversions rather than just views or clicks.

CPL (Cost Per Lead):

The price for each lead generated through your ad.

Used in B2B marketing or for products/services with longer sales cycles.

CPV (Cost Per View):

The price for each viewing of a video ad.

Often used for video-based advertising campaigns.

Each pricing structure suits different goals and campaign types, and choosing the right pricing structure can help maximize the ROI for your display campaign.

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