Display Advertising in Virginia

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Best Display Advertising Providers in Virginia


656 brands found

Free Lance–Star

News · The Free Lance-Star, in Fredericksburg, Va., includes The Free Lance-Star daily newspaper; fredericksburg.com; and a commercial printing fac...
Active in Virginia
Offers Display

Gloucester-Mathews Gazette-Journal

News · The Gloucester-Mathews Gazette-Journal is a weekly newspaper independently owned by Tidewater Newspapers Inc. A member of the Virginia Press...
Active in Virginia
Offers Display

Winchester Star

News · The Winchester Star is a daily newspaper (Monday-Friday) based in Winchester, Virginia covering the Shenandoah Valley area. Subscribers may ...
Active in Virginia
Offers Display

Fairfax Times(Fairfax County Times)

News · Founded in 1965, the Fairfax County Times continues to deliver award-winning editorial content, credibility, and county-wide circulation. Wi...
Active in Virginia
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The Floyd Press

News ·  As of December 2020, I'm the editor of The Floyd Press in Floyd, Va., a community centric newspaper founded in 1891. It is my goal to put F...
Active in Virginia
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Henrico Citizen

News · The Henrico Citizen has served as Henrico County’s award-winning, independent hometown news source since 2001, connecting readers with what’...
Active in Virginia
Offers Display

Bristol Herald Courier

News · HeraldCourier.com is your one-stop-shop for information, connections and convenience in northeast Tennessee and Southwest Virginia. Powered ...
Active in Virginia
Offers Display

Culpeper Star-Exponent

News · The Culpeper Star-Exponent provides local news and sports coverage for the County of Culpeper, Virginia and several surrounding localities. ...
Active in Virginia
Offers Display

Daily News-Record

News · The Daily News-Record and its predecessors have been the lifeblood of information for Harrisonburg and the Shenandoah Valley, as well as sev...
Active in Virginia
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Daily Progress

News · The Daily Progress is the sole daily newspaper in the vicinity of Charlottesville, Virginia. It has been published daily since September 14,...
Active in Virginia
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Danville Register & Bee

News · Danville Register & Bee is a Publishing company located in 700 Monument St, Danville, Virginia, United States.The paper was previously p...
Active in Virginia
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Martinsville Bulletin

News · The Martinsville Bulletin is a daily newspaper serving the city of Martinsville and the surrounding Henry County, Virginia. The Bulletin's r...
Active in Virginia
Offers Display

News & Advance

News · The News & Advance is the daily newspaper of record in Lynchburg, Virginia, United States. Its primary circulation area consists of the city...
Active in Virginia
Offers Display

News Leader

News · The News Leader is a community news and information company for Staunton, Waynesboro and Augusta County, Virginia. We publish digitally 24 h...
Active in Virginia
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News Virginian

News · The News Virginian is a newspaper owned by Lee Enterprises. The paper serves residents in the cities of Waynesboro and Staunton, Virginia, a...
Active in Virginia
Offers Display

Northern Virginia Daily

News · The Northern Virginia Daily is a daily newspaper based in Strasburg, Virginia, serving the Northern Shenandoah Valley, including Shenandoah ...
Active in Virginia
Offers Display


News · The Progress-Index is a daily newspaper published in Petersburg, Virginia. Its print edition is published Monday through Sunday morning, and...
Active in Virginia
Offers Display

Richmond Times-Dispatch

News · The Times-Dispatch specializes in business, sports and entertainment coverage. We also provide thought-provoking commentary as well as adver...
Active in Virginia
Offers Display

Roanoke Times

News · The Roanoke Times/roanoke.com provides award-winning news coverage for Roanoke and Southwest Virginia. Founded in 1886, the daily paper is o...
Active in Virginia
Offers Display

Suffolk News-Herald

News · The Suffolk News-Herald is a six-day daily newspaper serving the residents of Suffolk, Va. It is distributed free at hundreds of locations a...
Active in Virginia
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What is display advertising and how does it differ from other types of online advertising?

Display advertising, often referred to as banner advertising, involves visual ads placed on various websites, in contrast to text-based search ads that appear in search results on platforms like Google.

While search ads are focused on direct response, display ads aim at building brand awareness through engaging visual content like images or animations. Display advertising also enables retargeting, where ads are redirected to users who have previously visited your website, helping to keep the brand fresh in mind.

With opportunities to measure campaign performance and customize design and target audience, display advertising offers an attractive strategy for brands looking to enhance their online presence and effectively engage their target audiences.

Which formats and sizes are most effective for display ads?

The most effective formats and sizes for display ads vary depending on the platform and target audience, but here are some popular options:

Leaderboard (728x90 px): Positioned at the top of the page, this ad size captures visitors' attention right away.

Medium Rectangle (300x250 px): This size is flexible and can be placed in sidebars or embedded within content.

Large Rectangle (336x280 px): A larger variant of the Medium Rectangle that offers more visible space.

Wide Skyscraper (160x600 px): Often used in sidebars, offering a long, vertical ad space.

Mobile Leaderboard (320x50 px): Optimized for mobile devices and often placed at the top or bottom of the screen.

Consider adhering to industry standards and adapting ad format and size to the specific platform and your target audience. However, the emphasis should be on having well-thought-out content that engages and is relevant to your target audience with clear "Call to Actions" (CTA) to encourage clicks and conversions.

How do I measure the effectiveness of my display advertising campaigns?

Measuring the effectiveness of your display advertising campaigns is crucial for evaluating the results of your campaign and for fine-tuning future marketing strategies. A first step could be to look over the Click-Through Rate (CTR), which represents the number of clicks your ad receives per view, providing an indication of the ad's engagement level. It is also important to track the conversion rate, which shows how many clicks are converted into desired actions such as sales or leads. Cost Per Conversion is another key indicator that helps you understand the cost-effectiveness of your campaign.

It may also be good to look at the impression rate, that is, how many times the ad has actually reached out and been displayed for brand-building purposes.

Pros and cons of display advertising

One of the major advantages of this type of advertising is its ability for audience targeting, where ads can be directed based on demographics, behavior, and retargeting, enabling a more personalized advertising experience. Moreover, with the use of various analytical tools, it becomes easy to track and measure the campaign's effectiveness by observing data on clicks, conversions, and views, which provides valuable insights.

However, display advertising also has its downsides. Ad blocking is one of the major challenges, where users can choose to block display ads, which in turn reduces the reach and effectiveness of your campaign. Ad fatigue is another downside, where ads that are shown too often can become irritating for the users, leading to decreased engagement and negative brand associations. Despite the ability for audience targeting, audience dilution can be a challenge if precise targeting is not used, which potentially leads to wasted marketing expenses. Additionally, the cost of display advertising can become significant, especially if the campaign is not well optimized to achieve desired results.

What does display advertising cost?

The cost of display advertising can vary based on several factors such as website, ad format, and target audience. Besides that, there are different pricing structures one can base on to adjust the cost according to the goal at hand. Below we list different pricing options for display advertising.

CPM (Cost Per Mille or Cost Per Thousand Impressions):

The price for 1000 views of your ad.

Often used for campaigns aimed at increasing brand awareness.

CPC (Cost Per Click):

The price you pay for each click your ad receives.

Used when the goal is to drive traffic to a website or increase interaction.

CPA (Cost Per Acquisition or Cost Per Action):

The price for each specific action or execution, such as a purchase or lead generation, that arises via your ad.

Used when the goal is conversions rather than just views or clicks.

CPL (Cost Per Lead):

The price for each lead generated through your ad.

Used in B2B marketing or for products/services with longer sales cycles.

CPV (Cost Per View):

The price for each viewing of a video ad.

Often used for video-based advertising campaigns.

Each pricing structure suits different goals and campaign types, and choosing the right pricing structure can help maximize the ROI for your display campaign.

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